6.14. Marketing communications (advertising)

1. Interaction between advertisinf and other communication tools.

2. Marketing communications’ influence of consumers.

3. Opportunities and limitations of Internet advertising.

4. History of advertising in Russia.

5. Non-verbal elements of advertising.

6. New advertising media.

7. Development of outdoor advertising in Russia.

8. Russian advertising market development.

9. Development of TV/radio advertising in Russia.

10. Integrated marketing communications for a company (project).

11. Marketing research in communications.

12. Advertising for youth.

13. Advertising for ______(name of the product category).

14. Advertising for non-profit organisations.

15. Social advertising.

16. Communications campaign planning.

17. Communications efficiency.

18. Evaluating an advertising campaign.

19. Export product advertising.

20. Advertising in the international markets.

21. Peculiarities of advertising in foreign markets.

22. Client-agency relations in communications planning.

23. Advertising perception across cultures.

24. Cross-cultural marketing coomunications.

25. Internet as a communications channel: advantages and limitations.

6.15. State and municipal finance

1. Public sector and public finance.

2. Public sector and public finance in developed and transition countries.

3. Public goods and public finance.

4. Theory of public finance.

5. Structure of financial syste, and its elements.

6. Budgetary system.

7. Budgetary system of federal state.

8. Budgatary systems of developed and developing countries.

9. Federal budget of Russia.

10. Regional budgets.

11. Municioal budgets.

12. Consolidated budget.

13. Enlarged government budget.

14. Macroeconomic forecasts and budget formulation.

15. Budgetary and monetary policy.

16. Policy of revenues and expenditures.

17. The goals and instruments of fiscal policy.

18. Fiscal policy in developed countries.

19. Fiscal policy in transition countries.

20. The state treasury.

21. Budget formulation.

22. Types of budget classification.

23. Budgetary process in developed countries.

24. Budgetary process in transition countries.

25. Execution of state budget.

26. Tax and non-tax revenues of federal budget.

27. Taxation policy.

28. Macroeconomic consequences of state expenditures.

29. Internal and external debt in developed countries.

30. Internal and external debt in transition countries.

31. Macroeconomic consequences of state expenditures.

32. World fuel prices and revenues of consolidated budget of Russian Federation.

33. Budgetary deficit in developed countries.

34. Budgetary deficit in transition countries.

35. Budgetary deficit and state debt.

36. Revenues and expenditures of social off-budget funds.

37. Pension reforms in developed countries.

38. Pension reforms in transition countries.

39. Fiscal federalism.

40. Federal transfers to regional budgets.

6.16. Investments

1. Investment policy of a company.

2. State regulation of investment activity.

3. Investment management.

4. Investment process.

5. Investment climate.

6. Investment climate in Russia.

7. Investment climate in Russian regions.

8. Investment policy of a country.

9. Investment strategy in the context of the general strategy of a company.

10. Developing a company’s investment strategy.

11. Time value of money concept.

12. Discount rate estimation.

13. Cash flow statement of an investment project.

14. Investment project valuation.

15. Investment analysis of bonds.

16. Russian bond market.

17. Issuance of corporate bonds in Russia.

18. Investment analysis of stocks.

19. CAPM model: theeory and practice.

20. Beta coefficient of Russian companies.

21. Portfolio investment.

22. Investment portfolio management.

23. Bonds partfolio management.

24. Risk / returns trade-off.

25. Arbitrage pricing theory.

26. Stocks portfolio management in the Russian market.

27. Risk management.

28. Derivative instruments.

29. Options valuation.

30. Investment analysis of a company planning the IPO (initial public offering).

33