МІНІСТЕРСТВО ОСВІТИ І НАУКИ УКРАЇНИ

АКАДЕМІЯ МУНІЦИПАЛЬНОГО УПРАВЛІННЯ

Кафедра іноземних мов

Навчально методичний посібник

з дисципліни

Англійська мова

Для студентів спеціальності „Менеджмент”

денної форми навчання

2 курс 4 семестр

КИЇВ - 2008

Module I

Topics: Management

Organizing a Business

Grammar: Gerund

Unit I

WHAT IS MANAGEMENT?

Ex. 1. Read the paragraph and answer the question below.

One reason people go to college is that college prepares them to become managers. Students have told us, “I don’t know what I want to do, really, I guess I would like to be in management”. Management is attractive to students because it represents authority, money, prestige, and so on. But few students are able to describe just to describe what it is that managers do.

Could you describe “what it is that managers do”? Start your answer like that: I guess…, It seems to me that…, In my opinion…

Ex. 2. Key words. Read, write down and learn.

Leadership - керівництво

Authority - влада, сфера повноважень

Top management - вищій рівень управління

Middle management - середній рівень управління

Supervisory (first-line)

management - нижчій рівень управління, контролер

Directing - спрямування

Staffing - підбір кадрів

Objective - мета

Hierarchy - ієрархія

Personnel - відділ кадрів, особистий склад

Downsizing - скорочення

Corporate ethics - етика колективу

Ex. 3. Definitions of the key terms. Read and translate.

Goals – broad, long-term accomplishments an organization wishes to attain.

Objectives – specific, short-term statements detailing how to achieve the organizational goals.

Staffing – getting the right people on the organizational team.

Ex. 4. Read and translate.

Text a the definition and functions of management

Management could be called the art of getting things done through people and other resources. Managers give direction to their organizations, provide leadership, and decide how to use organizational resources to accomplish goals. Both definitions give you some feel for what managers do. The definition of management we will be using in this text is the following: Management is the process used to accomplish organizational goals through planning, organizing, directing, and controlling people and other organizational resources. This definition spells out the four key functions of management: (1) planning, (2) organizing, (3) directing, (4) and controlling.

• Planning includes anticipating future trends and determining the best strategies and tactics to achieve organizational goals and objectives.

• Organizing includes designing the organization structure, attracting people to the organization (staffing), and creating conditions and system that ensure that everyone and everything works together to achieve the goals and objectives of the organization.

• Directing is guiding and motivating others to work effectively to achieve the goals and objectives of the organization.

• Controlling is checking to determine whether or not an organization is progressing toward its goals and objectives, and taking corrective action if it is not.

Some modern managers perform all of these tasks with the full co-operation of workers. Empowering employees means allowing them to participate more fully in decision making.

You have some familiarity with managers tasks already. You have planned to go to college to learn something about business. You have organized your time and material to do that. Periodically, you have evaluated and controlled your progress to decide whether or not you are meeting your objectives. You may also have experienced directing while working on group projects for some of your classes. You know how important it is for a manager to set goals, to inspire others, and to establish strong values that will enable the organization to succeed.

You might also know that management is much more complex than doing a few tasks. A good manager must know about the industry the firm is in and all technological, political, competitive, and social factors affecting that industry. He or she must also understand the kind of people who work in the industry and who motivates them. Finally, a manager must be skilled in performing various managerial tasks, especially technical tasks, human relation tasks, and conceptual tasks.

Ex. 5. Answer the questions.Try to use the speech patterns as often as possible: In my opinion, It seems to me, As far as I remember/know, As a matter of fact, It’s common knowledge, etc.

1. Why is management attractive to students?

2. What kind of art is management?

3. What are the key functions of management? What do they mean?

4. What should a manager do to empower employees?

5. What other knowledge does a manager need?

6. What is an objective? Give examples of objectives that sales, production and personnel managers might set.

Ex. 6. Complete the following sentences using suitable words or phrases from the box below.

Managing director Director Senior executive Middle manager

Junior executive Supervisor Superior subordinate

Colleague Staff Employee Work-force

1. The group of executives working below the top managers are generally called ...………… .

2. Valerie is an important person in our company. She is a member of the Board of .……….. .

3. Peter, a recent university graduate, has been with the firm for a year. He is at present a ………….. and is being trained for a managerial position.

4. Their ………… is expanding rapidly. They now have over 5,000 employees.

5. At least 50 % of our ………… have been with the company over ten years.

6. ..................... in an organisation generally have more fringe benefits than lower-level managers.

7. We are a small group in the Research and Development Department. Fortunately, I get on well with all my………………….. .

8. Our telephone operators work under the direction of a ………………. .

9. I work under Mr. Brown. He's my ..................... .

10. Sheila and Tom work under my authority. I am their boss and they are my ..................... .

11. I am responsible for ..................... training and development.

12. A ..................... is a person of high rank in an organisation, usually next in importance to the Chairman.

Ex. 7. Complete the following sentences with the correct form of the words in italics.

1 produce

a Our …production… of washing-machines increased by 5% last

year.

b We have recently put on the market two new ..................... .

c ..................... per worker will increase with the introduction of the new machines.

d Word processors have helped to make office workers more

e The company is well known in the agricultural industry. It sells mainly farm ..................... - eggs, butter, milk, etc.

2 compete

a Coca Cola's main ..................... is the Pepsi-Cola company.

b We try to stay ..................... by investing heavily in advertising and promotion.

c Our company's main objective is to keep ahead of the …………….. .

3 plan

a The meeting did not go as ..................... .

b Some projects take years of ..................... .

c Before asking a bank manager for money, it is wise to show him a business ..................... .

4 analyze

a Managers need to have an ..................... mind.

b Our ..................... showed that we needed to put more emphasis on marketing.

c We must look at the problem ..................... .

Ex. 8. Read and translate.

Text B