- •Тема: Этика делового общения
- •1.Look at the picture. Read and listen. Where are Michael and Zofia from?
- •3. Greet some people in your class. Use the conversation in exercise 1
- •4. Read Countries and nationalities.
- •5. Role -play the dialogues imaging that your partner is from one of these countries.
- •2. Use your answers to exercise 1. Complete the parts of the form.
- •3. Match the 'official' terms with the questions.
- •4. Fill the same form for yourself. Work in pairs. Ask your partner the questions from ex.3 and answer his/her ones.
- •5. Read a sample of an American business letter with the help of a dictionary. Pay attention to its composition and wording
- •6.Read the example of invitation
- •Application
- •1. Письмо – ходатайство на запрос или объявление о работе:
- •2. Письмо – «неходатайство», когда идет самостоятельный поиск работы:
- •Тема: Рабочий день делового человека (a Woking day of a Bussinessman) My Work at the Office
- •2. Make a list of international words used in the text. Pronounce them correctly and learn their meanings.
- •3. Give Russian equivalents to the following English word combinations:
- •Who likes not his business his business likes him not. Busiest men find the most time.
- •Тема: Телефонный разговор (a Phone Conversation)
- •1. Listen to the conversation. 2.32
- •2. Ask your partner these questions:
- •3.Read the text Travelling on Business
- •2. Make a list of international words and expressions used in the text. Pay attention to their correct pronunciation and meanings.
- •3. Give Russian equivalents to the word combinations. Use the text for reference:
- •4. Give English equivalents to the word combinations. Use the text for reference:
- •5. Answer the following questions to discuss the details of the text. Use the text for reference.
- •6. Read the text attentively. Divide it into logical parts and make a plan for retelling.
- •7. Imagine that you are the author of the text. Retell the text. Speak about a business trip: a) by train; b) by air
- •8 Listen to the conversation. 1.28 Jeff Kramer is flying to Denver. He's at the airport check-in desk now.
- •9. Role-play the conversation. Change the words in blue. Use your partner's name and information from the Communication Activity.
- •10. Discuss the proverbs. Use them while speaking about customs and in other situations to make your speech more expressive. Honesty is the best policy. Gone for a penny, gone for a pound.
- •11. Speak about your own experience of going through the customs. Use the material of the unit.
- •Staying at a Hotel
- •I. Read the words to the text. Pronounce them correctly and learn their Russian equivalents. Pay attention to the international words, their pronunciation and meaning:
- •II. Give English equivalents to the following word combinations. Use the text for reference:
- •III. Answer the following questions to discuss the details of the text. Use the text for reference.
- •IV. Read and discuss the proverb.
- •V. Speak about your stay at a hotel. Use the material of the unit and your own experience if you have any. Describe the sdvantages and disadvantages of hotels.
- •Shopping
- •I. Read the words. Say what things can people buy at these shops and departments.
- •II. Read and listen to the dialogue.
- •III. Answer:
- •At the Restauraunt expressions for dialogues (role-play)
- •1. Activating Background Knowledge
- •2. General Comprehension
- •What Is Economics
- •3. Pronunciation
- •4. Word Study
- •6. Diving Deeper
- •7. Speaking
- •8. Translatе the text
- •1. Memorize the words.
- •2. Answer the following questions.
- •3. Read the text The Republic of Belarus
- •4. Match the words on the left to those on the right. Make 10 word partnerships and translate them into Russian.
- •5. Find in the text the English equivalents for the following Russian collocations.
- •6. Get ready to discuss the following.
- •1. Memorize the words.
- •2. Answer the following questions before you read Text a.
- •3.Read text and fulfill the tasks which follow. Belarusian Economy
- •4. Match the words on the left to those on the right. Make 10 word partnerships and translate them into Russian.
- •5. Find in the text the English equivalents for the following Russian collocations.
- •6. Choose the best alternative to complete the sentence.
- •2. Answer the following questions before you read Text a.
- •3.Read the text and fulfill the tasks which follow. Great Britain
- •4. Match the words on the left to those on the right. Make 10 word partnerships and translate them into Russian.
- •5. Find in the text the English equivalents for the following Russian colloca- tions.
- •6. Choose the best alternative to complete the sentence.
- •2. Answer the following questions before you read Text a.
- •3.Read the text and fulfill the tasks which follow. British Economy
- •4. Match the words on the left to those on the right. Make 10 word partnerships and translate them into Russian.
- •5. Find in the text the English equivalents for the following Russian collocations.
- •6. Choose the best alternative to complete the sentence.
- •7. Answer the following questions.
- •8. Get ready to discuss the following.
- •Marketing — a Driving Force of Companies
- •1. Find international words in the text and write them out. Learn their correct pronunciation.
- •2. Give Russian equivalents to the following word combinations:
- •4. Answer the following questions to discuss the details of the text
- •5. Finish the sentences according to the text.
- •6. Prove the statements using the information from the text.
- •7.Say if the following sentences are true or false before reading the text, then read the text and check your answers.
- •Advertising and Advertisement
- •Marketing Management
- •1.Find international words in the text and write them out. Learn their correct pronunciation. Say which ones are the easist to understand.
- •2.Give Russian equivalents to the following word combinations:
- •3.Give English equivalents to the word combinations:
- •4. Find in the article the opposites to the following words:
- •5.Finish the sentences according to the text.
- •1. Answer the questions:
- •2. Translate into English:
- •British Schools
- •1. Answer the questions:
- •2. Compare British and Belarussian Education.
- •A Hairdresser With a Passion For Styling
- •At the Hairdresser’s
- •Hairdresser services
- •Growing up of hairs
3.Give English equivalents to the word combinations:
исследование потребительских потребностей; приспосабливаться к изменяющимся условиям; долгосрочные цели; объем продаж; доля рынка; ключевое понятие; жизненный цикл товара; определить, какое место продукт занимает в своем жизненном цикле; промышленное оборудование; стимулирование сбыта; в фазе своей "молодости"; вкратце.
4. Find in the article the opposites to the following words:
short-term, unprofitability, birth, zenith, admit, rarely, minor, rapid, general, narrow, within, remember, unchanging, right, unpromising, old, worsening, in detail, succeed.
5.Finish the sentences according to the text.
1. Management can be defined as ... .
2. All the managerial systems ... .
3. Marketing management involves ... .
4. To manage a company successfully, managers should ... .
5. Strategic planning consists in ... .
6. The concept of the Product Life Cycle is ... .
Since their conception products pass through the stages of ... .
6. Tell your group-mates what you think is important to know about:
management as a science;
marketing management as a specific activity
the concept of the Product Life Cycle
wrong decision-making resulting from failure to consider the correct life cycle of the product
Тема: Education (ОБРАЗОВАНИЕ)
Belarussian Education
Every citizen of our country has the right to education. This right is guaranteed by the Constitution. It is not only a right but a duty, too. Every boy or girl must get secondary education. They go to school at the age of six or seven and must stay there until they are 14-17 years old. At school pupils study academic subjects, such as Russian, Literature, Mathematics, History, Biology, a foreign language and others.
After finishing 9 forms of a secondary school young people can continue their education in the 10th and the 11th form. They can also go to a vocational or technical school, where they study academic subjects and receive a profession. A college gives general knowledge it academic subjects and a profound knowledge in one or several subjects.
After finishing a secondary, vocational, technical school or a college, young people can start working or enter an institute or a university. Institutes and universities train specialists in different fields. A course at an institute or a university usually takes 5 years. Many universities have evening and extramural departments. They give their students an opportunity to study without leaving their jobs. Institutes and universities usually have graduate courses which give candidate or doctoral degrees.
Education in our country is free at most schools. There some private primary and secondary schools where pupils have to pay for their studies. Students of institutes and universities get scholarships. At many institutes and universities there are also departments where students have to pay for their education.
a citizen of - гражданин
the right to education - право на образование
to be guaranteed by the Constitution -
гарантироваться конституцией
a duty - обязанность
to get secondary education - получить среднее образование
an academic subject - общеобразовательный предмет
to finish... forms - закончить .... классов
to continue one's education - продолжить образование
a vocational school - училище
a technical school - техникум
to receive a profession - получить профессию
to give general knowledge in … - дать общие знания по …
to give a profound knowledge in … - давать углубленные знания по…
to enter an institute or a university -поступать в институт или университет
to train a specialist in … - подготовить специалиста в области
a course - курс обучения
an evening department - вечернее отделение
an extramural department - заочное отделение
to give an opportunity to - предоставить возможность
without leaving a job - одновременно работая
graduate courses- аспирантура
to give candidate or doctoral degrees - присваивать степень кандидата или доктора наук
free - бесплатный
a private school - частная школа
a primary school - начальная школа
to get a scholarship - получать стипендию
to pay for one's education - платить за образование