- •Передмова
- •My Future Profession
- •My Future Profession
- •The Article.
- •The Noun: Plural Form, Possessive Case.
- •Unit 2 From the History of Marketing
- •It’s a battle of perceptions”
- •From the History of Marketing
- •The Adjectives. The Adverb.
- •Types of Questions.
- •It is an art of creating genuine customer value.”
- •Marketing
- •Marketing
- •The Present Indefinite Tense.
- •Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).
- •Module control 1 Units 1 -3
- •The Past Indefinite Tense.
- •Numerals.
- •Market Segmentation
- •Market Segmentation
- •The Future Indefinite Tense.
- •The use of tenses in the subordinate clauses of time and condition.
- •Marketing Principles
- •Marketing Principles
- •Indefinite Tenses: Passive Voice.
- •Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).
- •Module control 2 Units 4 -6
- •1. Excess demand occurs …
- •Functions of Marketing
- •Functions of Marketing
- •The Present Continuous Tense.
- •The Structure to be going to do smth.
- •Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).
- •Marketing Mix: the Four p’s
- •Marketing Mix: the Four p’s
- •The Past Continuous Tense. The Future Continuous Tense.
- •Continuous Tenses: Passive Voice.
- •Exercise 15. Put the verbs in appropriate tenses: Present Indefinite, Future Indefinite, Present Continuous or Future Continuous:
- •Module control 3 Units 7 -8
- •Products and Brands
- •Products and Brands
- •The Present Perfect Tense
- •Unit 10
- •Branding
- •Branding
- •The Past Perfect Tense.
- •Module control 4 Units 9 -10
- •Unit 11
- •Marketing Different Classes of Goods
- •Marketing Different Classes of Goods
- •The Future Perfect Tense
- •2. We shall be doing it b) during the lunch.
- •Unit 12
- •Product and Pricing
- •Product and Pricing
- •Perfect Tenses – Passive Voice.
- •Module control 5 Units 11 -12
- •Unit 13
- •Channels of Distribution
- •Channels of Distribution
- •Perfect Continuous Tenses.
- •Unit 14 Forms of Trade
- •In economics, hope and faith coexist with
- •Forms of Trade
- •Sequence of Tenses.
- •Direct and Indirect Speech
- •12. Open the brackets and choose the correct form of the verb. Mind Sequence of Tenses:
- •13. Make one sentence from two sentences paying attention to Sequence of Tenses:
- •14. Translate the following sentences into Ukrainian:
- •15. Change the following sentences from direct into indirect speech:
- •16. Rewrite each sentence in reported speech:
- •17. Make up sentences using the Sequence of Tenses:
- •18. Translate into English:
- •Module control 6 Units 13 -14
- •14. Self-service is …
- •15. Door-to-door service is …
- •18. Hypermarket is …
- •20. Multiple shop is ...
- •21. Supermarket is …
- •23. Voluntary group is …
- •Glossary
- •Grammar references
- •The Article (Артикль)
- •The Plural of Nouns (Множина іменників)
- •The Possessive Case (Присвійний відмінок)
- •Утворення
- •Вживання
- •Degrees of Comparison of Adjectives (Ступені порівняння прикметників)
- •Вживання
- •The Pronoun (Займенник)
- •Personal pronouns Особові займенники
- •Possessive pronouns Присвійні займенники
- •Reflexive pronouns Зворотні займенники
- •Indefinite pronouns Неозначені займенники
- •Demonstrative pronouns Вказівні займенники
- •Quantitative pronouns Кількісні займенники
- •Interrogative pronouns Питальні займенники
- •Negative pronouns Заперечні займенники
- •Reciprocal pronouns Взаємні займенники
- •Conjunctive pronouns Сполучні займенники
- •Defining pronouns Означальні займенники
- •The Numeral (Числівник)
- •Numbers in measurement Числівники у мірах
- •The Types of Questions (Типи питань) General Questions (Загальні запитання)
- •Alternative Questions (Альтернативні запитання)
- •Disjunctive Questions (Розділове питання)
- •Special Questions (Спеціальні запитання)
- •Question Words:
- •The Present Indefinite Tense Active Voice (Теперішній неозначений час) Активний стан
- •The Past Indefinite Tense Active Voice (Минулий неозначений час) Активний стан
- •The Future Indefinite Tense Active Voice (Майбутній неозначений час) Активний стан
- •The Use of the Tenses in the Subordinate Clauses of Time and Condition (Вживання підрядних речень часу та умови)
- •The Passive Voice (Пасивний стан)
- •The Present Indefinite Tense PassiveVoice (Теперішній неозначений час) Пасивний стан
- •The Past Indefinite Tense PassiveVoice (Минулий неозначений час) Пасивний стан
- •The FutureIndefinite Tense PassiveVoice (Майбутній неозначений час) Пасивний стан
- •Active Voice or Passive Voice
- •The Present Continuous Tense Active Voice (Теперішній тривалий час) Активний стан
- •The Structure to be going to do smth.
- •The Past Continuous Tense Active Voice (Минулий тривалий час) Активний стан
- •The Future Continuous Tense (Майбутній тривалий час)
- •Дієслова, що не вживаються у формі Continuous
- •The Present Continuous Tense Passive Voice (Теперішній тривалий час) Пасивний стан
- •The Past Continuous Tense Passive Voice (Минулий тривалий час) Пасивний стан
- •The Present Perfect Tense Active Voice (Теперішній завершений час) Активний стан
- •The Past Perfect Tense Active Voice
- •The Future Perfect Tense Active Voice
- •The Present Perfect Tense Passive Voice (Теперішній завершений час) Пасивний стан
- •The Past Perfect Tense Passive Voice
- •The Future Perfect Tense Passive Voice
- •The Present Perfect Continuous Tense (Теперішній перфектно-тривалий час)
- •The Past Perfect Continuous Tense (Минулий перфектно-тривалий час)
- •The Future Perfect Continuous Tense (Майбутній перфектно-тривалий час)
- •Sequence of Tenses (Узгодження часів)
- •I think that he will have problems.
- •Спостерігається такі випадки вживання цього правила:
- •Direct and Indirect Speech (Пряма та непряма мова)
- •In her last letter she wrote that she had successfully passed all her exams.
- •Supplementary reading
- •Types of Positions in Marketing
- •Motivation Marketing
- •The Centrality of Marketing
- •Marketing as an Organizational Philosophy
- •Marketing Exchanges
- •What is Marketing Research?
- •The decide Model
- •Targeting Market Segments
- •Positioning
- •Marketing Budget
- •Legal Aspects of Marketing
- •Marketing as a Societal Process
- •Marketing Strategies
- •Marketing Activities
- •Product Components
- •Quality
- •Building Brands
- •Brand Values Common Brand Values
- •Choosing a Brand Name
- •New Product Development 1
- •New Product Development 2
- •Brainstorming
- •The Importance of Price and Pricing Decisions
- •Competitive Pricing
- •Profitability
- •The Importance of Marketing Channels
- •Contribution of Intermediaries
- •Telemarketing
- •Personal Selling
- •Merchandising
- •Indefinite Tenses: Passive Voice.
The Past Indefinite Tense Active Voice (Минулий неозначений час) Активний стан
Утворення:
|
Стверджувальна форма |
Заперечна форма |
Питальна форма |
||
|
I |
worked |
I |
did not work |
Did I work? |
|
he she it |
worked |
he she it |
did not work |
Did he/she/it work? |
|
we you they |
worked |
we you they |
did not work |
Did we/you/they work |
did not = didn’t
Вживання:
|
Дія |
Приклад |
|
1. одноразова або постійна дія в минулому |
I was at the office at seven o’clock this morning. |
|
2. ряду послідовних дій у минулому |
She turned on the computer, found the file and printed it for the chief. |
|
3. вираження повторюваної дії в минулому |
He came to the office every afternoon. |
● Час минулої дії часто уточнюється обставинними словами: yesterday - вчора; last week – минулого тижня; last year – минулого року; last summer – минулого літа; the other day – недавно; цими днями; та ін.
|
to be |
to have |
||||||
|
I |
was |
we |
were |
I |
had |
we |
had |
|
you |
were |
you |
were |
you |
had |
you |
had |
|
he she it |
was |
they |
were |
he she it |
had |
they |
had |
Appendix № 9
The Future Indefinite Tense Active Voice (Майбутній неозначений час) Активний стан
Утворення: з допоміжних дієслів shall і will та інфінітива основного дієслова без частки to.
|
Стверджувальна форма |
Заперечна форма |
Питальна форма |
||
|
I |
shall learn |
I |
shall not learn |
Shall I learn? |
|
he she it |
will learn |
he she it |
will not learn |
Will he/she/it learn? |
|
we |
shall learn |
we |
shall not learn |
Shall we learn? |
|
you they |
will learn |
you they |
will not learn |
Will we/you/they learn |
shall not = shan’t
will not = won’t
Вживання:
|
Дія |
Приклад |
|
1. одноразова, повторювана або постійна дія в майбутньому |
We shall meet our partners tomorrow morning. I’ll always work for this company. |
Appendix № 10
The Use of the Tenses in the Subordinate Clauses of Time and Condition (Вживання підрядних речень часу та умови)
|
Principal clause |
Conjunction |
Subordinate clause of time and condition |
|
I’ll send the fax |
if (якщо) |
I prepare all necessary information. |
|
He’ll increase your salary |
provided (при умові) |
you work better. |
|
Our product will appear in the market |
as soon as (як тільки) |
we promote it successfully. |
|
I’ll have any problem |
unless (якщо не) |
I am late for the meeting. |
|
The visitor will wait |
till/until (доти, поки) |
the director comes. |
|
The general director will come back |
after (після того, як) |
he signs the international contract. |
|
The secretary will give him the documents |
when (коли) |
he comes back. |
|
We’ll make marketing plan |
before (до того, як) |
we promote the product to the market. |
Appendix № 11