14. Self-service is …

a) a type of retail where goods may be handled and examined prior to purchase.

b) a type of electronic commerce used for business-to-consumer (B2C) transactions.

c) a location where product is available and how it is distributed or means of getting the product or service to the customer.

15. Door-to-door service is …

a) a kind of marketing research which involves collecting a lot of information by using techniques such as questionnaires and other firms of survey.

b) a change we pay others to make for us.

c) a type of retail where the salesperson sometimes travels with the goods for sale.

16. distribution channel is …

a) the markets dealing mainly with commodities that will be available in the future rather than goods that are available immediately.

b) the set of people and firms involved in the transfer of title to a product as the product moves from producer to ultimate consumer or business user.

c) a middleman who helps to move goods from manufacturers to consumers and then sells them in its turn to the retailer.

17. department store is …

a) the only price at which the interests of demanders happen to coincide precisely with the interests of the suppliers.

b) the most complex element that includes all kinds of communication in marketing: advertising, sales, direct mail, free additions, testers etc.

c) a kind of shop which consists of several special shops under one roof and offer customers the attractive prospect of doing most of their shopping in one building.

18. Hypermarket is …

a) single-storey shop with at least 50, 000 square feet of selling space.

b) the performance of business activities that direct the flow of goods and services from producer to consumer.

c) a group of people who follow the trends that have been tested by the early majority.

19. Mail-order house is …

a) the function of marketing which involves extending credit to consumers, wholesalers, and retailers.

b) a kind of shop which sells a range of goods very similar to those found in a department store.

c) a type of retail including telemarketing and television shopping channels.

20. Multiple shop is ...

a) a kind of shop which belongs to chains of very similar stores that are owned by large companies.

b) those goods purchased by individuals for their own personal use rather than for business use.

c) the places where raw materials and some manufactured goods are bought and sold for immediate or future delivery.

21. Supermarket is …

a) the human characteristics associated with the brand.

b) a single-storey shop with at least 50, 000 square feet of selling space.

c) a self-service food store with a sales area of more than 2000 square feet.

22. Superstore is

a) a single-storey shop with at least 50, 000 square feet of selling space.

b) a supermarket with a sales area of 25, 000 square feet, in which food may occupy no more than half the selling space.

c) a self-service food store with a sales area of more than 2000 square feet.

23. Voluntary group is …

a) a group of people who create something new and start a new trend.

b) a voluntary association formed by independent wholesalers and retailers because of the severe competition.

c) a group of people who follow the trends that have been tested by the early majority.