- •Передмова
- •My Future Profession
- •My Future Profession
- •The Article.
- •The Noun: Plural Form, Possessive Case.
- •Unit 2 From the History of Marketing
- •It’s a battle of perceptions”
- •From the History of Marketing
- •The Adjectives. The Adverb.
- •Types of Questions.
- •It is an art of creating genuine customer value.”
- •Marketing
- •Marketing
- •The Present Indefinite Tense.
- •Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).
- •Module control 1 Units 1 -3
- •The Past Indefinite Tense.
- •Numerals.
- •Market Segmentation
- •Market Segmentation
- •The Future Indefinite Tense.
- •The use of tenses in the subordinate clauses of time and condition.
- •Marketing Principles
- •Marketing Principles
- •Indefinite Tenses: Passive Voice.
- •Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).
- •Module control 2 Units 4 -6
- •1. Excess demand occurs …
- •Functions of Marketing
- •Functions of Marketing
- •The Present Continuous Tense.
- •The Structure to be going to do smth.
- •Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).
- •Marketing Mix: the Four p’s
- •Marketing Mix: the Four p’s
- •The Past Continuous Tense. The Future Continuous Tense.
- •Continuous Tenses: Passive Voice.
- •Exercise 15. Put the verbs in appropriate tenses: Present Indefinite, Future Indefinite, Present Continuous or Future Continuous:
- •Module control 3 Units 7 -8
- •Products and Brands
- •Products and Brands
- •The Present Perfect Tense
- •Unit 10
- •Branding
- •Branding
- •The Past Perfect Tense.
- •Module control 4 Units 9 -10
- •Unit 11
- •Marketing Different Classes of Goods
- •Marketing Different Classes of Goods
- •The Future Perfect Tense
- •2. We shall be doing it b) during the lunch.
- •Unit 12
- •Product and Pricing
- •Product and Pricing
- •Perfect Tenses – Passive Voice.
- •Module control 5 Units 11 -12
- •Unit 13
- •Channels of Distribution
- •Channels of Distribution
- •Perfect Continuous Tenses.
- •Unit 14 Forms of Trade
- •In economics, hope and faith coexist with
- •Forms of Trade
- •Sequence of Tenses.
- •Direct and Indirect Speech
- •12. Open the brackets and choose the correct form of the verb. Mind Sequence of Tenses:
- •13. Make one sentence from two sentences paying attention to Sequence of Tenses:
- •14. Translate the following sentences into Ukrainian:
- •15. Change the following sentences from direct into indirect speech:
- •16. Rewrite each sentence in reported speech:
- •17. Make up sentences using the Sequence of Tenses:
- •18. Translate into English:
- •Module control 6 Units 13 -14
- •14. Self-service is …
- •15. Door-to-door service is …
- •18. Hypermarket is …
- •20. Multiple shop is ...
- •21. Supermarket is …
- •23. Voluntary group is …
- •Glossary
- •Grammar references
- •The Article (Артикль)
- •The Plural of Nouns (Множина іменників)
- •The Possessive Case (Присвійний відмінок)
- •Утворення
- •Вживання
- •Degrees of Comparison of Adjectives (Ступені порівняння прикметників)
- •Вживання
- •The Pronoun (Займенник)
- •Personal pronouns Особові займенники
- •Possessive pronouns Присвійні займенники
- •Reflexive pronouns Зворотні займенники
- •Indefinite pronouns Неозначені займенники
- •Demonstrative pronouns Вказівні займенники
- •Quantitative pronouns Кількісні займенники
- •Interrogative pronouns Питальні займенники
- •Negative pronouns Заперечні займенники
- •Reciprocal pronouns Взаємні займенники
- •Conjunctive pronouns Сполучні займенники
- •Defining pronouns Означальні займенники
- •The Numeral (Числівник)
- •Numbers in measurement Числівники у мірах
- •The Types of Questions (Типи питань) General Questions (Загальні запитання)
- •Alternative Questions (Альтернативні запитання)
- •Disjunctive Questions (Розділове питання)
- •Special Questions (Спеціальні запитання)
- •Question Words:
- •The Present Indefinite Tense Active Voice (Теперішній неозначений час) Активний стан
- •The Past Indefinite Tense Active Voice (Минулий неозначений час) Активний стан
- •The Future Indefinite Tense Active Voice (Майбутній неозначений час) Активний стан
- •The Use of the Tenses in the Subordinate Clauses of Time and Condition (Вживання підрядних речень часу та умови)
- •The Passive Voice (Пасивний стан)
- •The Present Indefinite Tense PassiveVoice (Теперішній неозначений час) Пасивний стан
- •The Past Indefinite Tense PassiveVoice (Минулий неозначений час) Пасивний стан
- •The FutureIndefinite Tense PassiveVoice (Майбутній неозначений час) Пасивний стан
- •Active Voice or Passive Voice
- •The Present Continuous Tense Active Voice (Теперішній тривалий час) Активний стан
- •The Structure to be going to do smth.
- •The Past Continuous Tense Active Voice (Минулий тривалий час) Активний стан
- •The Future Continuous Tense (Майбутній тривалий час)
- •Дієслова, що не вживаються у формі Continuous
- •The Present Continuous Tense Passive Voice (Теперішній тривалий час) Пасивний стан
- •The Past Continuous Tense Passive Voice (Минулий тривалий час) Пасивний стан
- •The Present Perfect Tense Active Voice (Теперішній завершений час) Активний стан
- •The Past Perfect Tense Active Voice
- •The Future Perfect Tense Active Voice
- •The Present Perfect Tense Passive Voice (Теперішній завершений час) Пасивний стан
- •The Past Perfect Tense Passive Voice
- •The Future Perfect Tense Passive Voice
- •The Present Perfect Continuous Tense (Теперішній перфектно-тривалий час)
- •The Past Perfect Continuous Tense (Минулий перфектно-тривалий час)
- •The Future Perfect Continuous Tense (Майбутній перфектно-тривалий час)
- •Sequence of Tenses (Узгодження часів)
- •I think that he will have problems.
- •Спостерігається такі випадки вживання цього правила:
- •Direct and Indirect Speech (Пряма та непряма мова)
- •In her last letter she wrote that she had successfully passed all her exams.
- •Supplementary reading
- •Types of Positions in Marketing
- •Motivation Marketing
- •The Centrality of Marketing
- •Marketing as an Organizational Philosophy
- •Marketing Exchanges
- •What is Marketing Research?
- •The decide Model
- •Targeting Market Segments
- •Positioning
- •Marketing Budget
- •Legal Aspects of Marketing
- •Marketing as a Societal Process
- •Marketing Strategies
- •Marketing Activities
- •Product Components
- •Quality
- •Building Brands
- •Brand Values Common Brand Values
- •Choosing a Brand Name
- •New Product Development 1
- •New Product Development 2
- •Brainstorming
- •The Importance of Price and Pricing Decisions
- •Competitive Pricing
- •Profitability
- •The Importance of Marketing Channels
- •Contribution of Intermediaries
- •Telemarketing
- •Personal Selling
- •Merchandising
- •Indefinite Tenses: Passive Voice.
-
The Present Perfect Tense
Exercise 12. Open the brackets using the Present Perfect Tense:
1. It is obvious that you (not / to read) this report. 2. I (to think), and I (to decide) that you need to give up your job. 3. I (to work) in this company since I was 25. 4. Our foreign partners (not / to send) us an answer yet. 5. The Canadian two dollar coin (to be) in circulation since 1996. 6. I (already / to show) them the report of our monthly profit. 7. You (to invite) our partners to the trade show? 8. How much money you (to earn) up to now?
Exercise 13. Replace the infinitives in brackets by the Present Perfect or the Past Indefinite:
1. We (to start) a new business that is keeping us very busy. 2. You ever (to be) to London? – Yes, I (to be) there three years ago. 3. We (not / to finish) the project yet. 4. I already (to send) the fax to our wholesalers. 5. We (not / to receive) any information from our marketing department lately. 6. I (not / to see) them since our last meeting in Chicago. 7. It’s ages since I (to see) them. 8. I (to know) our bookkeeper since I finished the Institute. 9. Several businessmen (to try) to sign the contract, but nobody (succeed / ever). 10. The situation at the terminal market (to change) a great deal in the last five years.
Exercise 14. Make the following interrogative and negative:
1. In fact, they have just come back from the business trip. 2. Janet has worked for Smith & Brothers since our company was sold. 3. The president of the company has signed all contracts for the meeting. 4. Staff manager has worked in the financial department for five years in Germany. 5. I have already finished my annual report for the chief accountant. 6. Our employee has just informed us about some changes in the agreement. 7. The secretary has written the e-mail in the letters to our partners.
Exercise 15. Do as you are told and say what you have done:
Model: Finish your report. – I have finished my report.
1. Analyze the situation of the economic crisis. 2. Come back from your business trip to Greece. 3. Discuss the purchasing behaviour at the meeting. 4. Be aware of the personnel problems in the Production Department. 5. Improve the productivity of our firm. 6. Complete your research on market segmentation. 7. Write the letter to our competitors. 8. Improve the quality standards of the product.
Exercise 16. Use the affirmative form of the Present Perfect instead of the negative form of the Present Continuous:
Model: I’m not distinguishing these two concepts. – I have distinguished these two concepts.
1. Companies are not embracing target marketing. 2. They are not spending much time working at the project. 3. Manufacturers are not producing enough goods. 4. Our competitors are not increasing their prices. 5. Our marketing department is not identifying new trend. 6. Our team is not following the innovations. 7. We are not testing new products. 8. He is not clarifying our promotional strategies.
Exercise 17. Extend the following sentences as in the model:
Model: We are not going to sell our pioneer product. – We are not going to sell our pioneer product because we have done it already.
1. We are not going to negotiate with them. 2. Our financial director is not going to increase our salary. 3. He is not going to repair our fax machine. 4. We are not going to adopt his advertising method. 5. She is not going to follow the rules of the executive manager. 6. They are not going to make this product better. 7. I’m not going to incentive the work of the staff. 8. He is not going to promote our company abroad.
Exercise 18. Translate into English:
1. Нажаль, я залишив копії угоди вдома. 2. Які види реклами ви використали для просування своєї продукції? 3. Працівники нашої фірми побували на торговій виставці у Німеччині цього року. 4. Нарешті, я закінчив роботу над своїм проектом. Тепер я можу продемонструвати його на зборах. 5. Мене ще не прийняли на роботу на постійній основі. 6. Ми зібрали дані про потенційних споживачів до того, як директор повернувся з ділової поїздки. 7. Ми отримали ваш електронний лист вчора, але не встигли його прочитати. Ми прочитали його сьогодні. 8. Чому контракт ще не готовий? – Хтось видалив файл з комп’ютера. 9. Я знаю віце президента цієї компанії з 2004 року. 10. Чому фінансовий директор не проаналізував дані про сегментацію ринку?