Module control 3 Units 7 -8

Assignment 1. Open the brackets and put the verb in the Present Continuous or in the Present Indefinite:

1. The constant stream of data (to be) very important for our work. But now, we (to try) use a lot of other sources of information. 2. She (to expend) great efforts to get higher profit. I (to think), she’ll achieve her goal. 3. We (to guide) our promotional strategy into new direction now. 4. He (to prepare) his weekly report. He always (to work) a lot to be the leading specialist in our company. 5. I (to work) in a new department. We (to protect) consumers from harmful goods and services. 6. They (to discuss) trade exhibition at the moment. They (not / to be) satisfy with its results. 7. I (to search out) for a new job. I (to know) my profession very good, and I (to improve) my knowledge all the time. 8. Our general manager (to be) at the negotiations now. 9. They usually (to look) through the contract carefully.

Assignment 2. Use one verb in the Past Indefinite and one in the Past Continuous in each sentence:

1. When he (to come back) from the meeting with our customers, we (to explain) to them that we have to act in the public interest. 2. He (to return), when we (to decide) to appeal to the audience. 3. The phone in the office (to ring) as the secretary (to unlock) the door. 4. When we (to discuss) the prospects, he (to help) us a lot. 5. Yesterday from seven to eight thirty, he (to look) through the application forms and documents. 6. We (to conduct) market research while they (to study) customers’ wants and needs. 7. When I (to call) he (to present) his analysis to the head of the department. 8. During last three weeks we (to plan) displays, trade shows, and exhibitions. 9. When the delegation (to arrive), the secretary (to type) the documents for the meeting.

Assignment 3. Rearrange the words in each group from the list to make questions. Then match them to the answers below to make a complete dialogue:

1. A: Are you here on business?

B: Yes, I’m here on a sales trip.

2. A: … – B: I work for a small computer company. 3. A: ... – B: About four years, I suppose. 4. A: ... – B: I studied abroad. 5. A: … – B: Yes, quite a lot. I travel all over Europe, but especially in France. 6. A: ... – B: Yes, I’m for the first time here. 7. A: ... – B: A couple of days before. 8. A: … – B: Until Friday, then I go back to the UK. 9. A: ... – B: At the Holiday Inn. 10. A: … – B: It’s very comfortable actually, and the restaurant is good.

Assignment 4. Replace the italicized words in the sentences to the opposites:

1. The constant price increasing can lead to the company success. 2. We‘d like to exclude facilitating functions to the strategic plan of company development. 3. They were complaining to our demand during the negotiations. 4. We do our best to make the customer’s sale more comfortable and pleasant. 5. Our staff performs a lot of work very day to make our product uncompetitive at the market. 6. We decided to modify our promotional strategy because it is effective. 7. If we want to attract new customers, we have to decrease the quality of our products. 8. Our advertising manager offers to place the information about new product at the back of the newspaper.

Assignment 5. Translate into English:

1. Вони будуть обговорювати проект стратегічного плану нової компанії завтра о третій. 2. Наш шеф багато працює намагаючись втілити свої ідеї в життя. 3. Навколишнє середовище постійно забруднюється підприємствами. 4. Вони ще обговорювали плани доставки товарів з постачальниками, коли замовник зателефонував. 5. Багато прибуткових замовлень робляться нашими клієнтами впродовж багатьох років. 6. Вона сплачувала свої рахунки, коли їй зателефонували з офісу. 7. Відділ збуту збирається розпочати політику спрямовану на розширення асортименту споживчих товарів. 8. Ви аналізували потік ринкових даних ввесь день? – Я все ще працюю над цим. 9. Де головний менеджер? – Він на ділових переговорах у США. Він часто їздить закордон у справах. 10. Товари відвантажувались нашими постачальниками минулого тижня.

Assignment 6. Match terms in the left column with their definitions in the right column. Use the glossary to help you:

1. place	a) is what a company produces, makes or offers.
2. marketing communication	b) is standardizing and grading, financing, risk taking and securing market information.
3. distribution	c) is the means of informing people about the product or service.
4.financing function	d) is the communication of information about the product with the goal of generating a positive customer response.
5. product	e) is the cost of a product.
6. facilitating function	f) means where product is available and how it is distributed or means of getting the product or service to the customer.
7. promotion	g) involves dealing with uncertainties about future consumer behavior.
8. physical distribution function	h) is the function of marketing which involves extending credit to consumers, wholesalers, and retailers.
9. price	i) is transporting and storing.
10. risk taking	j) is getting the product to the customer.

UNIT 9

“Making money is art, and working is art,

and good business is the best of art”

(Andy Warhol. August,6 1928 – February, 22 1987

American painter, filmmaker)