- •Contents
- •I. Selling
- •IV. Read the text again and answer the following questions.
- •§1 Quick, §2 path, §3 probable, §5 persuade, §7 discouraging.
- •If you fail to follow up an initial contact …………
- •If you are going to do the selling and it has not been your job previously it is vital ……….
- •If the goods are going to be late …………
- •Vocabulary Focus
- •Commerce
- •§1Unprocessed, §2substitute, §3empower, §4obtain, include; §7consist; amount
- •6. Banks assist commerce by providing businessmen ………….. .
- •Vocabulary Focus
- •Consumer Goods
- •Vocabulary Focus
- •Pricing And Sales
- •VI. Find the equivalents of these Russian words and phrases in the text.
- •Vocabulary Focus
- •Pricing strategies:
- •How to Set a Price
- •II. Read and decide whether these statements are true (t) or false (f).
- •III. Now read the text and check your answers to the statements from ex. II.
- •§2 Computation, §3 cost, §5 purchaser, §7 maintain, §5 resources
- •5. Some people use the level of costs as a way of……… .
- •Vocabulary Focus
- •Modern-day Retailing
- •§1 Intend, §2 supply, §3 range, §5 realize, §6 equipment.
- •Vocabulary Focus
- •Wholesale Trade
- •III. Now read the text and check your answers to the statements from ex. II.
- •§1 A person who buys in bulk, §1 luggage compartment, §2 multiple store, §3dispenser, §3 tradesman, §3 producer, §4 storehouse, §5 assortment of goods
- •2. Firms engaged in large-scale retail trade is large enough …………………. .
- •3. The wholesalers reduce the number of parcels ……………………… .
- •Vocabulary Focus
- •Credit Sales
- •III. Now read the text and check your answers to the statements from ex. II.
- •1. In order to encourage retailers to………… a wholesaler may offer a cash discount.
- •III. Now read the text and check your answers to the statements from ex. II.
- •§1 Preparations, §2 mediators, §3 at the same time, §4 relations, §7 peculiarity,
- •§8 Decrease
- •Intermediaries (stockbrokers) who transact business …………… .
- •Vocabulary Focus
- •The Role of the Market
- •III. Now read the text and check your answers to the statements from ex. II.
- •§2 Domestic; use §3 work §5 offer; temporary; senior managers §6 shortage
- •2. The low hamburger price was a good way to satisfy your appetite………. .
- •Vocabulary Focus
- •Marketing and Promotion
- •Vocabulary Focus
- •Trade Restrictions
- •III. Now read the text and check your answers to the statements from ex. II.
- •§1 Newborn, §2 restricted, §3 obligatory, §4 precise, §5 free from
- •If an industry is just starting up (when it is called an infant industry) the government may help it because ………….. .
- •If tariffs only apply to certain goods of certain countries, …………. .
- •Vocabulary Focus
- •Sales Jobs
- •§1 Main, §3 profitable, §3 to increase, §3 to underline, §4 to debate
- •Vocabulary Focus
- •XI.Paraphrase the following phrases in italics using the expressions from ex. X.
- •References
§1 Intend, §2 supply, §3 range, §5 realize, §6 equipment.
Find the definitions of these words and phrases in the text.
the sale of goods or commodities in small quantities directly to consumers
to come into existence
a room in which goods for sale, esp. cars or electrical or gas appliances, are on display
to put into practice
one that is granted a franchise, as to market a company's goods or services in a certain local area
Look for details in the text and choose the proper option.
A retail institution is a group of retailers that provide a similar retail mix designed to satisfy the needs of…….. .
all the customers
a specific segment of customers
a restricted part of customers
Since about 1970, a number of new types of general merchandise retailers have emerged and are becoming………. .
important to consumers
numerous
necessary to consumers
Catalogue showrooms can offer low prices because they minimize….. .
salaries
delivery cost
cost of displaying merchandise
Some retail chains are divisions of ….. .
larger companies
smaller companies
corporations
The mail-order retailing of the late 1800s has developed into…… .
two types of nonstore retailing
three types of nonstore retailing
four parts of nonstore retailing
Which of the three is the key message of the text?
There are different types of retailing which depend on type of selling, kind of goods, level of service.
Retailing and wholesaling are two kinds of trade.
More than a half of modern U.S. retail sales are made by franchisees.
Vocabulary Focus
Fill in the table with the missing derivatives from the text.
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Nouns |
Verbs |
Adjectives |
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specialty |
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corporate |
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attract |
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retail |
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consumer |
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product |
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define |
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focused |
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merchandise |
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equipment |
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Match the halves of the phrases.
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1. to provide |
a) a significant customer base |
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2. to specialize |
b) a broad variety and deep assortment |
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3. to concentrate on |
c) the needs of a specific segment of customers |
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4. to attract |
d) the traditional hardware store and lumberyard |
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5. to satisfy |
e) the manufacturer’s promotional allowances |
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6. to carry |
f) a similar retail mix |
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7. to combine |
g) the cost of displaying merchandise |
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8. to utilize |
h) a limited number of complementary merchandise categories |
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9. to minimize |
i) a retail outlet |
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10. to operate |
j) in hard goods |
Paraphrase the following phrases in italics, use the expressions from ex. X.
The company reduced its expenses because of the introduction of new technologies.
The main function of wholesale companies is to provide vending with commodities.
This store makes an emphasis on selling sporting goods.
A good seller knows how to involve as much purchasers as possible.
A springboard for discussion
What kind of retailing is the most prospective nowadays? Why?
What are the advantages of retail sales?
Give an example of a franchisee in our country.