- •Contents
- •I. Selling
- •IV. Read the text again and answer the following questions.
- •§1 Quick, §2 path, §3 probable, §5 persuade, §7 discouraging.
- •If you fail to follow up an initial contact …………
- •If you are going to do the selling and it has not been your job previously it is vital ……….
- •If the goods are going to be late …………
- •Vocabulary Focus
- •Commerce
- •§1Unprocessed, §2substitute, §3empower, §4obtain, include; §7consist; amount
- •6. Banks assist commerce by providing businessmen ………….. .
- •Vocabulary Focus
- •Consumer Goods
- •Vocabulary Focus
- •Pricing And Sales
- •VI. Find the equivalents of these Russian words and phrases in the text.
- •Vocabulary Focus
- •Pricing strategies:
- •How to Set a Price
- •II. Read and decide whether these statements are true (t) or false (f).
- •III. Now read the text and check your answers to the statements from ex. II.
- •§2 Computation, §3 cost, §5 purchaser, §7 maintain, §5 resources
- •5. Some people use the level of costs as a way of……… .
- •Vocabulary Focus
- •Modern-day Retailing
- •§1 Intend, §2 supply, §3 range, §5 realize, §6 equipment.
- •Vocabulary Focus
- •Wholesale Trade
- •III. Now read the text and check your answers to the statements from ex. II.
- •§1 A person who buys in bulk, §1 luggage compartment, §2 multiple store, §3dispenser, §3 tradesman, §3 producer, §4 storehouse, §5 assortment of goods
- •2. Firms engaged in large-scale retail trade is large enough …………………. .
- •3. The wholesalers reduce the number of parcels ……………………… .
- •Vocabulary Focus
- •Credit Sales
- •III. Now read the text and check your answers to the statements from ex. II.
- •1. In order to encourage retailers to………… a wholesaler may offer a cash discount.
- •III. Now read the text and check your answers to the statements from ex. II.
- •§1 Preparations, §2 mediators, §3 at the same time, §4 relations, §7 peculiarity,
- •§8 Decrease
- •Intermediaries (stockbrokers) who transact business …………… .
- •Vocabulary Focus
- •The Role of the Market
- •III. Now read the text and check your answers to the statements from ex. II.
- •§2 Domestic; use §3 work §5 offer; temporary; senior managers §6 shortage
- •2. The low hamburger price was a good way to satisfy your appetite………. .
- •Vocabulary Focus
- •Marketing and Promotion
- •Vocabulary Focus
- •Trade Restrictions
- •III. Now read the text and check your answers to the statements from ex. II.
- •§1 Newborn, §2 restricted, §3 obligatory, §4 precise, §5 free from
- •If an industry is just starting up (when it is called an infant industry) the government may help it because ………….. .
- •If tariffs only apply to certain goods of certain countries, …………. .
- •Vocabulary Focus
- •Sales Jobs
- •§1 Main, §3 profitable, §3 to increase, §3 to underline, §4 to debate
- •Vocabulary Focus
- •XI.Paraphrase the following phrases in italics using the expressions from ex. X.
- •References
§2 Computation, §3 cost, §5 purchaser, §7 maintain, §5 resources
Find the definitions of these words and phrases in the text.
the sum in money or goods for which anything is or may be bought or sold
the price paid or required for acquiring, producing, or maintaining something, usually measured in money, time, or energy; expense or expenditure; outlay
the property and claims against debtors that a business enterprise may apply to discharge its liabilities
the profits of an enterprise
a discussion set up or intended to produce a settlement or agreement
Look for details in the text and choose the proper option.
There is one of the ways to increase your profit ……. .
to bring down the cost price
to decrease your purchases
to enlarge the assets
The price should be set………. .
by what the customer can buy
by what the market can bear
by what the rivalry can stand
The higher price is the……… .
minimum you can pay for
maximum you can afford
the sum of money you are going to spend
Several methods of arriving at a price can give you the possibility to…….. .
choose the pricing policy
set the lower and higher prices
beat the competitors
5. Some people use the level of costs as a way of……… .
fixing profit
fixing income
fixing price
Which of the three is the key message of the text?
There are 4 ways to increase your annual income through the pricing policy and looking for the marketplace for your product.
There are 4 ways to change your pricing policy and the methods of setting the price.
There four ways to increase your annual profit with the help of the right pricing policy in the company.
Vocabulary Focus
Fill in the table with the missing derivatives from the text.
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Nouns |
Verbs |
Adjectives |
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price |
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political |
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produce |
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buy |
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calculation |
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cost |
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basic |
Match the halves of the phrases.
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1. drawbacks of
2. to override
3. to be fixed by
4. assets
5. to open
6. methods of
7. be all down
8. go below
the coat
the plan
value
the price
arriving at a price
the calculation
the price
to negotiation
Paraphrase the following phrases in italics using the expressions from the text.
The lowest price you should consider setting will be set by the charge.
Often cancelling all your tactics can be the effect your competitors' pricing policy has on your.
On the whole, you should not be at a position lower than the price of the market; if you have to, it would be better not to be in business at all.
The price which both the buyer will pay and the seller will accept is all thanks to talks.
A springboard for discussion
Imagine that you are at a meeting in the company. The agenda of the day is the pricing policy of this company. Choose any product you are going to launch and name the factors, which can influence its price.
Give the analysis of the price on the chocolate bars:
The company’s chocolate price is $3. The competitors’ price range is $0.9-2.5.
The pricing policy in the company is based on straightforward calculation.
The company has the highest product quality on the market.
The company started to sell the chocolate a month ago.
How would you change the pricing policy in our country? Give your suggestions.