- •Contents
- •I. Selling
- •IV. Read the text again and answer the following questions.
- •§1 Quick, §2 path, §3 probable, §5 persuade, §7 discouraging.
- •If you fail to follow up an initial contact …………
- •If you are going to do the selling and it has not been your job previously it is vital ……….
- •If the goods are going to be late …………
- •Vocabulary Focus
- •Commerce
- •§1Unprocessed, §2substitute, §3empower, §4obtain, include; §7consist; amount
- •6. Banks assist commerce by providing businessmen ………….. .
- •Vocabulary Focus
- •Consumer Goods
- •Vocabulary Focus
- •Pricing And Sales
- •VI. Find the equivalents of these Russian words and phrases in the text.
- •Vocabulary Focus
- •Pricing strategies:
- •How to Set a Price
- •II. Read and decide whether these statements are true (t) or false (f).
- •III. Now read the text and check your answers to the statements from ex. II.
- •§2 Computation, §3 cost, §5 purchaser, §7 maintain, §5 resources
- •5. Some people use the level of costs as a way of……… .
- •Vocabulary Focus
- •Modern-day Retailing
- •§1 Intend, §2 supply, §3 range, §5 realize, §6 equipment.
- •Vocabulary Focus
- •Wholesale Trade
- •III. Now read the text and check your answers to the statements from ex. II.
- •§1 A person who buys in bulk, §1 luggage compartment, §2 multiple store, §3dispenser, §3 tradesman, §3 producer, §4 storehouse, §5 assortment of goods
- •2. Firms engaged in large-scale retail trade is large enough …………………. .
- •3. The wholesalers reduce the number of parcels ……………………… .
- •Vocabulary Focus
- •Credit Sales
- •III. Now read the text and check your answers to the statements from ex. II.
- •1. In order to encourage retailers to………… a wholesaler may offer a cash discount.
- •III. Now read the text and check your answers to the statements from ex. II.
- •§1 Preparations, §2 mediators, §3 at the same time, §4 relations, §7 peculiarity,
- •§8 Decrease
- •Intermediaries (stockbrokers) who transact business …………… .
- •Vocabulary Focus
- •The Role of the Market
- •III. Now read the text and check your answers to the statements from ex. II.
- •§2 Domestic; use §3 work §5 offer; temporary; senior managers §6 shortage
- •2. The low hamburger price was a good way to satisfy your appetite………. .
- •Vocabulary Focus
- •Marketing and Promotion
- •Vocabulary Focus
- •Trade Restrictions
- •III. Now read the text and check your answers to the statements from ex. II.
- •§1 Newborn, §2 restricted, §3 obligatory, §4 precise, §5 free from
- •If an industry is just starting up (when it is called an infant industry) the government may help it because ………….. .
- •If tariffs only apply to certain goods of certain countries, …………. .
- •Vocabulary Focus
- •Sales Jobs
- •§1 Main, §3 profitable, §3 to increase, §3 to underline, §4 to debate
- •Vocabulary Focus
- •XI.Paraphrase the following phrases in italics using the expressions from ex. X.
- •References
§1Unprocessed, §2substitute, §3empower, §4obtain, include; §7consist; amount
Find the definitions of these words and phrases in the text.
a) goods or services sold to a foreign country or countries
b) the business or system of transporting goods
c) the activity embracing all forms of the purchase and sale of goods and services
d) the act, system, or business of providing financial protection for property, life, health
e) the act of obtaining and paying for an item or service
f) goods or services that are bought from foreign countries
g) an article of commerce
Look for details in the text and choose the proper option.
Under modern conditions the business of distribution has become ……….. .
as complex as production
as complex as IT
as complex as business
Any transaction is commercial in character if it involves ……….. .
a buyer and a seller
exchange of goods
manufacturing
Wholesaling is ………….. .
selling in bulk
selling at a discount price
buying in large quantities
The manufacturer employs ………… to sell its goods.
an insurance agent
a selling broker
a logistics officer
Transfer of goods from one place to another would clearly be impossible……………… .
i. without a manager
ii. without special documents
iii. without some means of transport
6. Banks assist commerce by providing businessmen ………….. .
i. with convenient means of payment
ii. with all the necessary documents
iii. with different kinds of information
Which of the three is the key message of the text?
The four kinds of trade, retailing, wholesaling, exports and imports together with transport, banking, insurance and advertising form the main divisions of commerce.
There are four branches of commerce: retailing, wholesaling, exports and imports.
Exports and imports comprise different kinds of trade together with other ancillaries to commerce.
Vocabulary Focus
Fill in the table with the missing derivatives from the text.
Nouns |
Verbs |
Adjectives |
|
manufacture |
|
commerce |
|
|
|
import |
|
export |
|
|
|
expand |
|
efficiency |
|
|
consignee |
|
|
|
occupy |
|
|
|
distributive |
Match the halves of the phrases.
1. to be concerned with |
a) trade |
2. to owe |
b) the distribution |
3. to be vital to |
c) the movement |
4. to be associated with |
d) convenient means of payment |
5. to provide businessmen with |
e) a great deal |
6. to deal with |
f) character |
7. to obtain their stock from |
g) such goods |
8. to be engaged in |
h) wholesalers |
9. to deal in |
i) an importer |
10. be consigned to |
j) retailers |
11. to be commercial in |
k) the export trade |
Paraphrase the following phrases in italics using the expressions from ex.X.
A bank makes available the sum of money to a client in excess of any deposit.
He interests himself with other people's affairs.
Books are essential for any study.
Paul was obliged for his success to chance.
Bertrand Russell was related to the peace movement.
A springboard for discussion
What branches of commerce are the most developed in our country?
Describe any transaction which follows all branches of commerce. Do it as John Smith did.