Примеры брендбуков / peugeot
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PLACEMENT DE LA BLUE BRAND > AFFICHE PANORAMIQUE
POSITIONING THE BLUE BRAND > LANDSCAPE POSTER
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3,5 X |
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LOREM IPSIUM. DELET AREMEN QUATIS BOFIRENTING.
10 X
X
LOREM IPSIUM. DELET AREMEN QUATIS BOFIRENTING.
X/4
Alternative de positionnement
Alternative position
Sur les affiches format panoramique, |
Comme sur toutes les affiches, |
For posters in landscape format, |
half. As is the case for all posters, |
en raison de leur grande largeur, |
la Blue Brand peut être placée |
due to their considerable width, |
the Blue Brand can be positioned |
les dimensions de la Blue Brand sont |
en haut ou en bas du format, |
the dimensions of the Blue Brand are |
at the top or bottom of the format |
calculées sur la moitié du format |
mais toujours en partie droite. |
calculated according to half of the |
but must always be on the right-hand |
en largeur : son côté mesure 1/10e |
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format width: the side measures |
side. |
de la diagonale de cette moitié. |
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1/10 of the diagonal length of this |
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EXEMPLE
EXAMPLE
206 
LOREM IPSUM ET QUETERA ADENIS DOLOR SIT AMET.
Cet exemple illustre la nécessité de |
La signature de marque n’est pas |
This example illustrates the |
to allow the visual to create |
placer tous les textes d’une annonce |
obligatoire. |
importance of positioning all |
maximum impact. The brand |
en bas de support afin de laisser un |
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the texts of an advertisement |
signature is not compulsory. |
maximum d’impact au visuel. |
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at the bottom of the medium |
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PLACEMENT DE LA BLUE BRAND > AFFICHE VERTICALE
POSITIONING THE BLUE BRAND > VERTICAL POSTER
Packshot produit
Product packshot
Zone réservée à la signature de marque ou signature produit Area reserved for the brand signature or product signature
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X/4 |
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Alternative de positionnement |
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Alternative position |
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LOREM IPSIUM. DELET AREMEN QUATIS BIFIRENTING. |
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10 |
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X |
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X |
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LOREM IPSIUM. DELET AREMEN QUATIS BIFIRENTING. |
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X/4 |
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X/4 |
X/4 |
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X/8 |
X/8 |
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Sur les affiches verticales, la Blue |
à gauche du bloc-produit. |
For vertical posters, the Blue Brand |
The signature is inserted on the left |
Brand peut être placée en haut |
Un packshot du produit peut être |
can be positioned at the top or |
of the block product. A packshot |
ou en bas du format, mais toujours |
intégré à l’affiche dans un cartouche |
bottom of the format but must |
of the product can be integrated |
en partie droite. Le côté de la Blue |
délimité par un filet. Il est alors |
always be on the right-hand side. The |
in the poster in an inset delimited by |
Brand mesure 1/10e de la diagonale |
toujours placé à gauche de celui-ci. |
side of the Blue Brand measures 1/10 |
a lead line. In this case it is always |
de l’affiche. La signature est calée |
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of the diagonal length of the poster. |
positioned to the left of the latter. |
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EXEMPLE
EXAMPLE
LOREM IPSIUM. DELET AREMEN QUEN.
LOREM IPSUM !
Le cartouche a été placé en haut |
qui lui est réservé ; le corps des |
The inset has been positioned at the |
the entire space reserved for it; |
de l’affiche pour ne pas gêner |
lettres varie donc selon le nombre |
top of the poster so that the clarity |
the type size of the letters varies |
la visibilité du visuel. La signature |
de signes. |
of the visual is not impeded. |
according to the number of signs. |
occupe toujours la totalité de l’espace |
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The signature always occupies |
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GLOSSARY
BLUE BRAND
Name given to the Peugeot 2002 block brand.
BODY COPY
Informative texts on an advertisement.
CAPITAL (Caps)
Capital letters.
CHARACTER – FONT – TYPE SET
Alphabet, figures and signs created on the basis of the same design forming a unique, recognisable graphic group which can be adapted in different styles.
CROMALIN
Colour photographic proof with a shiny appearance created using films which can be used to control the successful implementation of photoengraving.
EUREKA
Name of the character typography used to accompany Peugeot publications in addition to the Gill font. The right to use a typography is subject to the granting of a licence in accordance with the national regulations of each country.
FOUR-COLOUR
Reproduction of a colour document using three primary colours (yellow, magenta, cyan) in addition to the complementary colour, black. These compositions can be used as equivalents to the Pantone colour references.
GILL
Name of the character typography used by Peugeot as the main typography for its advertisements. The right to use this typography is subject to the granting of a licence.
HEADLINE
In advertising, the phrase which is given most emphasis. It is generally fairly short, creates a strong impact and stands out from the visual condensing the concept of the advertising campaign itself.
IMPORTER’S LOGO
Graphic element which represents the company, a service or a partner associated with the importer.
IMPRINTING
Printing in a reserved area on a document which has already been printed.
INSET
Rectangular form which contains graphic elements (text, colour or visuals).
ITALICS
A style of letters sloping to the right in contrast to the Roman style.
LABEL
Distinctive graphic element confirming the quality or guaranteeing a specific product or service associated with the brand (e.g. “the 206 WRC winners”, “Car of the year”).
LETTER SPACING
Space between the letters in a text (character spacing).
LINE SPACING
Space between two lines of a text expressed in points and measured between the bottom of the letters.
LONG BLOCK PRODUCT
Composition of the product name made up of 6 characters or 3 figures followed by 2 characters, adjusted in line with the “Blue Brand” block brand.
LOWER CASE
Small letters.
MONOCHROME
Reproduction of a document in a single colour.
PACKSHOT
Visual of a single product integrated in the form of an illustration in advertisements.
PANTONE
International tester for colour references used in printing.
PARTNER’S LOGO
Graphic element shared by the brand (e.g. oil company, pneumatics, sponsor).
PHOTOENGRAVING
Creation of films used to engrave printing plates.
POINTS
Unit of measurement for the type size of a letter or the thickness of a technical lead line.
REVERSE
A text or a graphic element is reserved on a background (colour or visual) when it is reproduced as a negative on this background. These elements are generally reserved in white.
ROMAN
A style of letters with vertical structuring lines in contrast to the italic style.
SCREEN
Structure of points reproducing the values of the original. The higher the number of the frame, the finer the frame.
SHORT BLOCK PRODUCT
Composition of the product name and the “Blue Brand” block brand. Short for
3 figures with 0 as the central figure.
SOLID COLOUR
Surface inked out in a single, uniform colour with no variations in shade.
TYPE SIZE
Size of a character in printing.
TWO-TONE
Reproduction of an image using two colours.
WEIGHT
Thickness of the lines of a character (e.g.: light, bold).
NOTICE TO THIRD PARTIES USING THE FILES CONTAINING
THE TECHNICAL INFORMATION FOR REPRODUCING
THE PEUGEOT BLOCK-BRAND.
ALL AUTOMOBILES PEUGEOT BRANDS (PEUGEOT AND THE “FULL STYLISED LION” LOGO) MAY ONLY BE REPRODUCED BY THIRD PARTIES OUTSIDE
OF AUTOMOBILES PEUGEOT AND ITS NETWORK IN ACCORDANCE WITH REQUESTS FROM THE LATTER. THESE ORDERS ARE SUBJECT TO AUTOMOBILES PEUGEOT'S OWN STRICT GRAPHIC AND PRODUCTION QUALITY STANDARDS. AUTOMOBILES PEUGEOT RESERVES THE RIGHT TO INITIATE PROCEEDINGS AGAINST ANY THIRD PARTIES THAT REPRODUCE THESE BRANDS APART FROM ORDERS RECEIVED.
09/02
DMQ - SDMR - MIM