XI. Read a magazine article about James Dyson's product and complete it with suitable words from the box.

technology, hose, converting, aching, change, bags, important, business, competitors, stealing

James Dyson the man who launched a multi-million pound (1)_____with a new type of vacuum cleaner, won the European Design Prize.

”I am absolutely delighted”, said Mr. Dyson. «... to win the award for something that uses (2) rather than something that just looks good.» Mr. Dyson's vacuum cleaner marked the biggest (3) __________ in the battle against house dust since Hubert Cecil Booth, a Scot, invented the first «suction сleanеr» in 1901.

Dyson's appliance does not use (4) ___to collect dust.

Mr. Dyson, who trained in interior design at the Royal College Art, invented the machine in the 1980s by (5)_____an old vacuum cleaner using pieces of swimming pool (6)____.

British firms turned him down so the inventor had to go to the United States and Japan to get (7) . «That is the British disease, I'm afraid», he said. «We have a «can't do» attitude, whereas many of our (8)_____ are much more aware of the importance of innovation. But he also had to fight in the American courts to stop other (9)______his idea. This award shows how (10) _____ design is ____ the company had a turnover of zero pounds three years ago and has a turnover of 100 million pounds today.

The Guardian

XII. Read the sentences and supply the missing vowels for each adjective.

1. A product that is p _ p _ l _ r is enjoyed or liked by a lot of people.

2. A product that is r _ l _ _ bl _ can be trusted to work well.

3. If a product is _ c _ n _ m _ c _ l, it doesn’t cost a lot of money to use.

4. An _ ttr _ ct _ v _ product is one that people find beautiful and exciting.

5. A product that is f _ sh _ _ n _ bl _ is popular at a particular time.

6. You say that a product is _ n _ q _ _ if it is very unusual or special.

XIII. Complete the text with the best word. The life cycle of a product

All products have a life cycle. New products are being developed all the time to replace older products which are coming to the end of their lives.

The cycle begins when a new product is (1) ___b___ . At that stage, there is only a plan or a drawing, which is then used when the product is (2) ________ . Nobody knows how well the new product works, or how good it is, so it has to be (3) ________ . On the basis of the test results, it may have to be modified. Once necessary (4) _________ have been made, the product is ready to be launched and then (5) __________ in a number of advertising campaigns. Advertising plays a very important role, and so does (6) ________ . Indeed, the company has to make sure that its new product is (7) _________ to as many customers as possible. Eventually, when it is clear that sales are going down steadily, the company will probably decide to (8) __________ the product.

1 a) planned b) designed c) sketched

2 a) fabricated b) manufactured c) assembled

3 a) tested b) examined c) researched

4 a) specifications b) qualities c) improvements

5 a) promoted b) exhibited c) displayed

6 a) discount b) delivering c) distribution

7 a) profitable b) available c) marketable

8 a) destroy b) discounting c) distinguish