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- •Белорусский государственный университет
- •Предисловие
- •1. Profession of an economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 3. Express in one word.
- •Comprehension
- •Degrees in Economics
- •Basic Courses
- •Supporting Courses
- •Required Courses Year 1
- •Questions
- •Outstanding Economists
- •The Founder of Economics
- •David Ricardo (1772–1823)
- •John Maynard Keynes (1883-1946)
- •Writing
- •Study the biographical data of Michael Del and Ingvar Kamprad, find the information about famous businessmen and write it down as in the examples that follows the tables.
- •Michael Dell
- •Timeline
- •Ingvar Kamprad Timeline
- •Example
- •Translation a. Translate into Russian. Woman’s Place in Management
- •B. Translate into English.
- •Listening
- •Speaking
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •2.1. Economics and Economic Methods
- •Economics: the Study of Scarcity and Choice
- •Vocabulary Focus
- •Opportunity Cost
- •Satisfying People’s Wants
- •Methodology
- •Economic Theory and Models
- •Speaking Discuss the following questions.
- •Vocabulary
- •Economic systems
- •Vocabulary Focus
- •Translation a. Translate the text from English into Russian. Classification of Countries
- •Vocabulary
- •3. The macroeconomy
- •3.1. Gross domestic product
- •Gross Domestic Product
- •Vocabulary Focus
- •Questions
- •Writing
- •Speaking
- •Vocabulary
- •3.2. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Does it Cost More to Laugh?
- •Writing
- •Consumer Price Index Criticism
- •Vocabulary
- •3.3. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment
- •Types of Unemployment
- •W.H. Philips and the Philips Curve
- •Vocabulary
- •3.4. Banking discovering connections
- •Reading
- •Vocabulary Focus
- •Comprehension
- •Commercial Banks of Britain
- •Banking in the usa
- •Banking and Monetary System of the Republic of Belarus
- •The Paris Club
- •Listening Student Banking
- •Student Banking
- •Application for Credit
- •Vocabulary
- •3.5. Money and monetary policy
- •Reading
- •Money and its Functions
- •Vocabulary Focus
- •Comprehension
- •Classical Economics
- •Keynesian Economics
- •Monetarism
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Listening Central Banking
- •Talking with Paul Volker
- •Vocabulary
- •Glossary
- •3.6. Fiscal policy
- •Fiscal Policy
- •Discretionary fiscal policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •The Role of Government
- •Writing
- •Transition and the Changing Role of Government
- •Budgets and Fiscal Policy
- •Briefing on Personal Taxation
- •Vocabulary
- •4. The microeconomy
- •4.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Equilibrium: Mr.Demand, Meet Mr.Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •Negotiating on the Phone
- •North Holland Dairy Cooperative, Volendam, Postbus 4550nl-4452
- •Jan van Geelen
- •Vocabulary
- •4.2. Market structure
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Vocabulary
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Comprehension
- •The Arguments for and against Free Trade
- •The Banana Wars
- •The Legacy of Adam Smith and David Ricardo
- •Listening
- •Vocabulary
- •5.2. Global market and developing nations discovering connections
- •The World’s Economies
- •Industrialized nations: Growing and Growing Old
- •Newly Industrialized Nations: Getting Going
- •Developing Nations
- •Vocabulary Focus
- •To develop, development, developed, developing
- •Comprehension
- •Economic Cooperation
- •Case study
- •B. Scanning for Information
- •Airbus Industrie
- •The Boeing Company
- •C. Interpreting Information
- •Multinational Corporations and Globalization: the Pros and Cons
- •Translation
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Flotation
- •Describing Company Structure
- •Is made up of is diveded into
- •Listening
- •Interview with Willhite
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •A. Introduction to the problem
- •B. Scanning for Information
- •Beginning the Business
- •Text b Business Principle: Supermarket Shopping Should Be Fun To Stew Leonard, the distinction between a supermarket and an amusement park is slight, and not necessarily useful.
- •Business Principle: Listen to the Customer
- •Stew Leonard’s Fact Sheet
- •Look at the Stew Leonard's Approach to Supermarket Sales. What do you think about his ideas of running the business. Stew Leonard's Approach to Supermarket Sales
- •Principles of Management
- •What Makes a Good Manager?
- •Семь заповедей бизнесмена
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Role Play
- •Project X
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Building a Brand
- •The brand name
- •B. Scanning for Information
- •The Creation of Levi Jeans
- •Other Levi Strauss Products
- •Text c Why New Products Are Needed
- •Levi Strauss & Co. Product History
- •C. Discussion
- •Writing
- •Marketing Information System
- •You are discussing a new product with your marketing manager. You may use the dialogue below as a model.
- •Vocabulary
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •Comprehension
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •Designing an Advertising Campaign Putting the Problem in Perspective: Applying Business Concepts
- •E. Fieldwork
- •Every Day ups Are Trusted To Reliable Deliver 12 Million Shipments Worldwide
- •Vocabulary
- •Glossary
- •Список использованной литературы
- •Contents
Vocabulary Focus
Ex. 1. Study the meaning of the following words agency; branch; enterprise; subsidiary, then use them to fill in the gaps:
agency – a business or place of business providing a service
branch – a local office belonging to a national firm or organization
subsidiary – firm owned by a parent company
enterprise – new commercial activity, often a small one.
Coca-Cola has a(n)… in more countries than there are in the United States.
A travel… can organize business trips as well as holidays.
A(n) … is a company of which more than half the share capital is owned by the holding company.
The major banks have at least one… in all large cites.
There are plenty of small industrial … .
Ex. 2. Fill in the missing words from the text.
A business organization is frequently referred to as a business…
A single proprietorship is business … by an individual and often … by the same individual.
The major disadvantage of partnerships is that partners are legally liable for all … of the firm.
The partners together are … for all the firm’s liabilities.
Partnerships are not as easy to … as sole proprietorship.
In limited companies, ownership is represented by….
A board of directors has the responsibility of setting the enterprise’s …
If an incorporated business goes …, owners do not have to meet the liabilities with their own personal holdings.
Limited companies are … to federal and provincial income taxes.
Limited companies are … twice.
Ex. 3. Match the words in column A with their antonyms in column B.
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Ex. 4. Match the words in column A with their English equivalents in column B.
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Ex. 5. Fill in the missing word(s) in each of the following sentences. Choose from the alternatives beneath each sentence. The first has been done for you.
1. The Board of Directors is responsible for deciding on and controlling the strategy of a corporation or company.
a. workers; b. directors; c. cooperative.
2. Small businesses depend on investors providing .................capital.
a. venture; b. individual; c. cooperative.
3. Investors are influenced by the projected ………….. on their capital.
a. market; b. return; c. rate.
4. The capital needed to run a business is provided by .................... .
a. a gain; b. risk ; с. investment.
5. Rent and rates, which do not change as turnover volume changes, make up the ............. costs of a company.
a. fixed; b. contribution; с. variable.
6. Materials and direct labour costs, which change as turnover volume changes, make up the …………….. costs of a company.
a. fixed; b. marginal; с. variable.
7. Every company must watch its …………… carefully if it is to avoid bankruptcy.
a. market manager; b. cash flow; с. production line.
8. The.................. account above whether the company is profitable or not.
a. profit and loss; b. volume; с. shareholder.
9. Banks, require ................. to guarantee а lоаn.
a. account; b. shares; c. securities.
10. The Stock Exchange deals with the purchase and sale of ................... .
a. stocks and shares; b. bulls and bears; c. statements and invoices.
Ex. 6. Express in one word.
Having a responsibility or an obligation to do something, e.g. to pay a debt;
a person or organization to whom money is owed (for goods or services rendered, or as repayment of a loan);
to be insolvent: unable to pay debts;
everything of value owned by a business that can be used to produce goods, pay liabilities and so on;
to sell all the possessions of a bankrupt business;
money that a company will have to pay to someone else (bills, taxes, debts, interest and mortgage payments, etc.);
money invested in a possibly risky new business;
the place in which a company does business: an office, shop, workshop, factory, warehouse, and so on;
to guarantee to buy an entire new share issue, if no one else wants it;
a proportion of the annual profits of a limited company, paid to shareholders.
Words for reference: dividend; premises; underwrite; liabilities; venture capital; liquidate; bankrupt; liability; creditor; assets.