
- •Белорусский государственный университет
- •Предисловие
- •1. Profession of an economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 3. Express in one word.
- •Comprehension
- •Degrees in Economics
- •Basic Courses
- •Supporting Courses
- •Required Courses Year 1
- •Questions
- •Outstanding Economists
- •The Founder of Economics
- •David Ricardo (1772–1823)
- •John Maynard Keynes (1883-1946)
- •Writing
- •Study the biographical data of Michael Del and Ingvar Kamprad, find the information about famous businessmen and write it down as in the examples that follows the tables.
- •Michael Dell
- •Timeline
- •Ingvar Kamprad Timeline
- •Example
- •Translation a. Translate into Russian. Woman’s Place in Management
- •B. Translate into English.
- •Listening
- •Speaking
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •2.1. Economics and Economic Methods
- •Economics: the Study of Scarcity and Choice
- •Vocabulary Focus
- •Opportunity Cost
- •Satisfying People’s Wants
- •Methodology
- •Economic Theory and Models
- •Speaking Discuss the following questions.
- •Vocabulary
- •Economic systems
- •Vocabulary Focus
- •Translation a. Translate the text from English into Russian. Classification of Countries
- •Vocabulary
- •3. The macroeconomy
- •3.1. Gross domestic product
- •Gross Domestic Product
- •Vocabulary Focus
- •Questions
- •Writing
- •Speaking
- •Vocabulary
- •3.2. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Does it Cost More to Laugh?
- •Writing
- •Consumer Price Index Criticism
- •Vocabulary
- •3.3. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment
- •Types of Unemployment
- •W.H. Philips and the Philips Curve
- •Vocabulary
- •3.4. Banking discovering connections
- •Reading
- •Vocabulary Focus
- •Comprehension
- •Commercial Banks of Britain
- •Banking in the usa
- •Banking and Monetary System of the Republic of Belarus
- •The Paris Club
- •Listening Student Banking
- •Student Banking
- •Application for Credit
- •Vocabulary
- •3.5. Money and monetary policy
- •Reading
- •Money and its Functions
- •Vocabulary Focus
- •Comprehension
- •Classical Economics
- •Keynesian Economics
- •Monetarism
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Listening Central Banking
- •Talking with Paul Volker
- •Vocabulary
- •Glossary
- •3.6. Fiscal policy
- •Fiscal Policy
- •Discretionary fiscal policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •The Role of Government
- •Writing
- •Transition and the Changing Role of Government
- •Budgets and Fiscal Policy
- •Briefing on Personal Taxation
- •Vocabulary
- •4. The microeconomy
- •4.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Equilibrium: Mr.Demand, Meet Mr.Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •Negotiating on the Phone
- •North Holland Dairy Cooperative, Volendam, Postbus 4550nl-4452
- •Jan van Geelen
- •Vocabulary
- •4.2. Market structure
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Vocabulary
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Comprehension
- •The Arguments for and against Free Trade
- •The Banana Wars
- •The Legacy of Adam Smith and David Ricardo
- •Listening
- •Vocabulary
- •5.2. Global market and developing nations discovering connections
- •The World’s Economies
- •Industrialized nations: Growing and Growing Old
- •Newly Industrialized Nations: Getting Going
- •Developing Nations
- •Vocabulary Focus
- •To develop, development, developed, developing
- •Comprehension
- •Economic Cooperation
- •Case study
- •B. Scanning for Information
- •Airbus Industrie
- •The Boeing Company
- •C. Interpreting Information
- •Multinational Corporations and Globalization: the Pros and Cons
- •Translation
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Flotation
- •Describing Company Structure
- •Is made up of is diveded into
- •Listening
- •Interview with Willhite
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •A. Introduction to the problem
- •B. Scanning for Information
- •Beginning the Business
- •Text b Business Principle: Supermarket Shopping Should Be Fun To Stew Leonard, the distinction between a supermarket and an amusement park is slight, and not necessarily useful.
- •Business Principle: Listen to the Customer
- •Stew Leonard’s Fact Sheet
- •Look at the Stew Leonard's Approach to Supermarket Sales. What do you think about his ideas of running the business. Stew Leonard's Approach to Supermarket Sales
- •Principles of Management
- •What Makes a Good Manager?
- •Семь заповедей бизнесмена
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Role Play
- •Project X
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Building a Brand
- •The brand name
- •B. Scanning for Information
- •The Creation of Levi Jeans
- •Other Levi Strauss Products
- •Text c Why New Products Are Needed
- •Levi Strauss & Co. Product History
- •C. Discussion
- •Writing
- •Marketing Information System
- •You are discussing a new product with your marketing manager. You may use the dialogue below as a model.
- •Vocabulary
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •Comprehension
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •Designing an Advertising Campaign Putting the Problem in Perspective: Applying Business Concepts
- •E. Fieldwork
- •Every Day ups Are Trusted To Reliable Deliver 12 Million Shipments Worldwide
- •Vocabulary
- •Glossary
- •Список использованной литературы
- •Contents
Vocabulary
account n – счёт
current(Br)/checking(Am) ~ – текущий/расчётный счёт
deposit(Br)/time(Am) ~ – депозитный/срочный вклад
overdrawn ~ счет с отрицательным балансом
bankruptcy n – банкротство
blue chip n – голубая фишка (акции крупных, пользующихся уважением компаний)
bond n – облигация, ценная бумага
borrowing n – заем, кредит
broke adj – бедный, без гроша
to go ~ – разориться
cancel v,n – аннулировать, отменять
cater v – ориентироваться, обслуживать
charge v, n – назначать цену, относить на счет; плата
cheque (GB)/check(US) n – счет
to clear a ~/syn. to stop a ~ – оплатить счет
circulation n – обращение, кругооборот
collateral n – обеспечение кредита, залог
credit n – кредит, доверие
to be in~ syn.to be in the black – быть кредитоспособным, иметь деньги на счету
extension of ~ – предоставление кредита
currency n – валюта, деньги
custody n – опека, попечение
in safe – на сохранении
deposit v – депонировать, положить на хранение
deposit n – вклад, депозит, взнос
demand(BrE)/checking(AmE)~ – вклад до востребования
savings(Br)/time(Am) – срочный, накопительный вклад
depositor n – вкладчик
deregulation n – децентрализация
insurance n – страхование
intermediary n – посредник
lend v – давать взаем, предоставлять кредит
loan n – кредит, заем
maturity n – срок платежа, погашения
merger n – слияние
mortgage n – ссуда на покупку жилья, ипотека
overdraft n – овердрафт; сумма, выдаваемая банком клиенту сверх остатка на его текущем счёте
offset v – возмещать, компенсировать
paid-in-capital – оплаченная часть акционерного капитала
pledge v – отдавать залог, закладывать
portfolio n – перечень ценных бумаг
price n – цена
futures ~ – фьючерская цена (цена на покупку или продажу товара с доставкой в будущем)
spot ~ цена на наличный товар, «спотовая цена»
rate n – ставка, уровень
base/discount ~ – учетная процентная ставка центробанка
interest ~ – процентная ставка
required reserve (ratio) – предписываемые законом резервы
reserve requirements – резервные требования
quote v – назначать цену, котировать
savings n – сбережения, накопления
share n – акция
shift v – перемещать, переводить
spread n (syn. margin) – спрэд (разница между предполагаемыми ценами покупки и продажи)
short notice – краткосрочное уведомление
standing order – постоянное поручение
statement n – отчёт, баланс
takeover n – поглощение
trustee n – попечитель, опекун
value n – ценность, стоимость
face/nominal – номинальная стоимость
valuables n pl – ценности, драгоценности
underwrite v – гарнтировать размещение, подписывать
withdraw v – отзывать обратно, снимать со счета
yield n – доход по ценным бумагам с фиксированным процентом
GLOSSARY
Discount rate – The interest rate a central bank charges on loans of reserves to banks.
Exchange rate – The number of units of one nation’s currency that equals one unit of another nation’s currency.
Federal Reserve System –the twelve central banks in the USA that service banks and other financial institutions within each of the Federal Reserve districts, popularly called the Fed.
Nominal interest rate – the annual percentage amount of money that is earned on a sum loaned or deposited in a bank.
Open market operations – the buying and selling of government securities by a central bank.
Required reserve ratio – the percentage of deposits that a central bank requires a bank to hold in vault cash or on deposit with it.
Required reserves – the minimum balance that a central bank requires a bank to hold in vault cash or on deposit with it.