1. Задания для студентов экономического факультета

I. Письменно переведите 2, 3,4, 5, 6 и 7 абзацы текста.

Marketing Methods and Advertising

1. All societies must decide what goods and services to produce, which ones to postpone, and when and how to transfer productive resources from one use to another. The production of material values is not stationary; it grows, develops and is perfected constantly. In order to exist mankind must constantly produce material values in ever-increasing quantities. Developing production is an objective necessity, independent of the will and desire of people. It is a law of social existence.

2. Marketing is known to be a rather new science. In a market of multiple choices, it is no longer sufficient to produce a product and show the customers that it satisfies one of their basic needs. You must show them it provides benefits other products fail to provide, that it can be supplied at a competitive price and above all, supplied reliably. But in this fast changing world, competitors appear to catch up more quickly than ever. It makes you be ahead of your competitors to be a success. Preferences that consumers have for this or that product work for shorter and shorter periods. Choice makes marketing work.

3. Before selling the goods, one must do a lot of market research first. The information needed can be obtained from specialized consultant companies, from trade associations and trade journals. The information you are interested in is if there is any demand for your goods, what the market potential[1][13] is, what sort of competition you will meet.

4. But in general marketing covers not only market research, but also planning the selection (assortment) of goods, price policy, advertising and promotion of sales. So marketing is a system of running all the business[2][14] activities of a company (organization) in respect of coordinating supply and demand for the goods produced. Originally marketing was meant to help avoid overproduction in advanced countries. As defined by the committee on definitions of the American Marketing Association, marketing is "the performance of business activities directed toward and incident to the flow of goods and services from producer to consumer or user".

5. Today discovering demand, managing demand, and physically supplying demand constitute the three major divisions of Marketing effort undertaken by many firms. Marketing management approached this status in the 1950's when the General Electric Company enunciated a new policy declaring that "marketing begins with the consumer".

6. The key concept of market selection and product planning is the Product Life Cycle[3][15]. It predicts that any product passes through various stages between its life and death (introduction — growth — maturity — decline). So companies can make better marketing decisions if they find out where each of their products stands in its life cycle.

7. Everyone considers advertising to be an important means of promoting the goods. Advertising attempts both to inform customers of a product or service and to persuade them to purchase it. There are specialized firms dealing with advertising and many different types of advertising appearing in a wide range of places. The cost of advertising varies directly with the expected size of audience. Firms are sure to take account of costs and the type of audience they are trying to reach[4][16]when selecting methods of advertising.

II. Подчеркните пунктирной линией все случаи употребления герундия в тексте.

Ш. Выпишите из текста существительные с левыми и правыми определениями, выраженными неличными формами глагола (Participle I, Participle II, Gerund). Полученные пары разместите соответственно в два столбца.

Например:

fast-changing world (P.I)                                 information needed (P.II)

specialized companies (P.II)                            system of running (Gerund)

IV. Подчеркните волнистой линией инфинитивные обороты: Complex Subject (3) и Complex Object (2).

V. Опираясь на текст, переведите на английский язык следующие группы слов:

Постоянно совершенствовать; удовлетворять чьи-либо потребности; приносить пользу (выгоду); предлагать по конкурентоспособной цене; быть впереди конкурентов; исследование конъюнктуры рынка; ассортимент товаров; политика цен; содействие сбыту; спрос и предложение; избегать перепроизводства; комиссия по наименованиям; движение товаров и услуг; зарождение спроса — рост — зрелость — спад спроса; выяснять; важное средство; продвижение товаров; убеждать; заниматься (иметь дело); иметь в виду (учитывать).

VI. Письменно ответьте на следующие вопросы к тексту:

1. What is Marketing?

2. What must one do before selling the goods?

3. What information are you interested in?

4. When did marketing management approach its status?

5. What is the key concept of market selection and product planning?

 

VII. Переведите следующие предложения на английский язык:

1. Товары этой фирмы пользуются большим спросом на мировом рынке.

2. Маркетинг начинается с покупателя.

3. Деятельность бизнесменов направлена на продвижение товаров и услуг к потребителю.

4. Потребители хотят покупать лучший товар по самой низкой цене.

5. Известно, что нашей компании всегда сопутствует успех в бизнесе.

6. Мы хотим, чтобы товары нашей фирмы были представлены на Лейпцигской ярмарке.

 

VIII. Переведите предложения, принимая во внимание особенности грамматических конструкций

1. When preparing for the job interview be ready to hear any unexpected question.

2. Business success can be just a matter of learning a few points of cultural etiquette.

3. This plant seems to have produced such equipment since 2003.

4. The job assigned is urgent and should be fulfilled by the end of the week.

5. He is thought to be a workaholic because he stays at work until late at night.

6. To be a good manager you have to like people and be good at communication.

7. We respected our boss, he blaming himself and only himself if there was a failure in our company’s work.

8. They didn’t want employees of the other department to take part in the forum.

9. If there is a vacancy in the company, it is the job of a personnel manager and his department to recruit a new employee.

10. It is natural that a personnel manager would want to see how job applicant would react under pressure.

11. There is only one way to get anybody to do anything, and that is by making the other person want to do it.

12. The pertinent question is not whether the manager is engaged in the communication, but whether he communicates with people well or poorly.

13. If the company is going to spend $200,000 the money should go to the Sales Department.

14. You’re tired of hearing the production workers complaining about their working conditions.

15. The boss wants more money to be spent on improving working conditions.

16. In my view, successful managers are not necessarily people who are liked or who get on well with others.

17. Top managers, such as the chairman and directors, will be more involved in long range planning, policy making and the relations of the company with the outside world.