Exercises

relationship between an organization and the people who live in an area

fundamental assumption

way of dealing with something concentrating on a particular aim

creative thinking

trying to deal with a lot of things

community goodwill

effect or influence large enough to be measured or noticed

scatter-gun approach

advantages you get from a situation after a lot of effort

measurable impact

report or describe something in a way that makes people notice it and think about it

devise at the outset

a higher degree to which something is important or useful

communication plan

everything that you plan to achieve buying or selling products or services for money

strapline

basic idea you consider likely to be true

added value

helping both sides

compile background reports and interviews

relationship between two or more people, groups, or countries involved in an activity together

implement a programme

someone who has an interest in the success of an organization

capitalize

make an organization more attractive in people’s opinion

highlight

organization which has the right to function permanently in a particular country

overall business objectives

following someone in their job to try and learn from them

build on relationship

meeting with someone and asking them questions to find out if they are suitable for a job

community relations

publish or broadcast an account of events for the first time

establish a rapport

publish or broadcast the information about what has happened in the past brought together from many different sources and the information obtained at meetings in which someone asks another

focused approach

voters in a division of a country who elect a representative to parliament

packaged

made interesting or exciting to the public

constituency

achieve success in mutual understanding

foster

develop the way in which two or more people or groups behave towards and are involved with each other

work interviewing

make a plan of activities for achieving something start to work and be used

work shadowing

narrow piece of cloth, plastic etc used for advertising

achievable benefits

series of actions that you think about carefully to help you organize the process of sending information

corporate citizen

invent a method of doing something at the start of it

enhance the company’s reputation

take advantage of

stakeholder

good reputation and good relationships that a company has with people living in an area

partnership

involving a lot of imagination while considering things

help idea develop over a period of time

mutually beneficial

break a story