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Файл:Практический курс английского языка. Учебное пособие
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Министерство образования и науки Российской Федерации
Федеральное государственное бюджетное образовательное учреждение
высшего профессионального образования
«Оренбургский государственный университет»
Е.И. Соловей
ПРАКТИЧЕСКИЙ КУРС АНГЛИЙСКОГО ЯЗЫКА
Рекомендовано Ученым советом федерального государственного бюджетного
образовательного учреждения высшего профессионального образования
«Оренбургский государственный университет» в качестве учебного пособия
для студентов, обучающихся по программам высшего профессионального
образования по направлению подготовки 100700.62 Торговое дело
Оренбург
2014
УДК 811.111(075.8)
ББК 81.432.1я73
С60
Рецензент – доцент, кандидат педагогических наук М.Ю. Крапивина
С60
Соловей, Е.И.
Практический курс английского языка: учебное пособие /
Е.И. Соловей; Оренбургский гос. ун-т. - Оренбург: ОГУ,
2014.- 139c.
ISBN
Данное учебное пособие составлено на основе аутентичного текстового
материала, оригинальных текстов по экономике и бизнесу, взятых из специальных
журналов и сайтов сети Интернет.
Пособие состоит из 9 разделов, каждый из которых предназначен для
самостоятельного изучения дисциплины «Иностранный язык». Учебное пособие
также включает в себя ряд приложений, содержащих грамматический и лексический
материал по данному курсу.
Учебное пособие предназначено для студентовпо направлению 100700.62
Торговое дело, профиль«Коммерция», получающихвысшее профессиональное
образование.
УДК 811.111(075.8)
ББК 81.432.1я73
ISBNддддддддддддддддддддддллллллллллль
Соловей Е.И. 2014
ОГУ, 2014
2
Содержание
Введение… ........................................................................................................ ………...4
1 Unit 1 The business environment……………………………..……….………………..5
2 Unit 2 The company…………………………………………………..........................13
3Unit3 Trade fairs ……………………………………………………………….…...23
4 Unit 4 Advertising …………………………………………………………………....32
5 Unit 5Job satisfaction……………………………………………………………….….44
6 Unit 6 Bright business ideas…………………………………………………………....56
7 Unit 7 Buying and selling……………………………………………………………....66
8 Unit 8 Ethical trading……………………………………………………………….…78
9 Unit 9 Big business……………………………………………………………….……..91
Список использованных источников………………………………………………..…107
Приложение А Speaking activity…………………………………………………….…108
Приложение Б Grammar reference……………………………………………….……..120
Приложение В The plan for rendering the text……………………………………...…126
Приложение Г Home-reading texts………………………………..……………….….129
3
Введение
Предлагаемое пособие предназначено для студентов, обучающихсяпо
направлению 100700.62 Торговое дело, профиль «Коммерция», получающих высшее
профессиональное образование.
Основная цель пособия – создать у студентов устойчивую лексикограмматическую языковую базу и на этой основе сформировать коммуникативную
компетенцию в сфере экономики, а также привить навыки, необходимые для
понимания и перевода оригинальной англоязычной литературы.
Учебное пособие разработано на основе оригинальных текстов по экономике и
бизнесу, взятых из специальных журналов и сайтов сети Интернет. Эти тексты
представляют практический интерес для студентов экономических специальностей.
Пособие состоит из 9 разделов. Каждый раздел включает текст, список
лексики по специальности, предтекстовые и послетекстовые задания.Лексические
упражнения помогают студентам закрепить базовую и дополнительную лексику по
специальности. Ряд упражнений направлен на развитие навыков говорения по
заданной тематике и умений передать основное содержание экономического текста.
Данное учебное пособие содержит приложения: Приложение А включает
дополнительный текстовый материал и упражнения на развитие коммуникативной
компетентности студентов; Приложение Б содержит грамматический справочник,
расширяющий базовые знания по грамматике английского языка; в Приложении В
дан алгоритм-шаблон, содержащий опорные фразы для передачи основного
содержания экономических текстов; Приложение Г содержит аутентичные тексты
экономической направленности для самостоятельной работы студентов.
Пособие может быть использовано как для аудиторной, так и для
самостоятельной работы студентов.
4
1 Unit 1. The business environment
1.1 Start up
1.1.1 Do the questionnaire. Put a tick () for “yes” or a cross (X) for
“no”:
What’s your style? What kind of person are you? What’s the right job for you? Find out
with the questionnaire.
I am good at
I enjoy team work
problem-solving
I am good at
research
I am good at dealing
with money
1.1.2 Compare your answers with your partner.
EXAMPLE: A: I enjoy teamwork. What about you?
1.1.3 Read the texts below about Chloe and Markus, and answer the questionnaire
I like dealing with
people
I am not very good
at organizing
information
B: No, I don’t actually. I like being independent.
I like using
technology
I don’t like working
under pressure
I like being creative
I like being
independent
I like travelling and
meeting new people
I don’t mind doing
routine activities
for them. Put a question mark (?) when there isn't enough information.
Markus, buyer of luxury leather goods Chloe,exhibition organizer
I work for a department store. My
office isn’t in New York, but I travel a lot. I
like travelling and I spend a lot of time in
Italy and Morocco. I enjoy meeting new
under pressure and I like dealing with
people.The other thing I really enjoy is
problem-solving. And when you organize
I really enjoy my job. I love working
5
people and seeing the new styles. I love the
an exhibition, there are always lots of
challenge of getting a good contract for my
company, negotiating a good deal. I spend a
lot of time on my own, but that’s not a
problem as I enjoy being independent in
fact. I’m not a great team worker. I don’t
really like the routine paperwork when get
back to the office – but it need to be done.
1.2 Grammar
We use certain verbs in the Present Simple (e.g. like, love, enjoy, be good at, don’t
mind, hate) with an –ing form
Read about Chloe again and find phrases with like / love enjoy /hate + -ing.
problems to sort out! I enjoy working as a
team, but I hate dealing with money. I
wasn't good at maths at school, but it's a
part of the job, and I have to do it.
Sometimes I work in the office, but I'm
really not an office sort of person. I hate the
routine!
a) Choose three jobs from A. Use phrases from B to write 5 sentences about
each job.
EXAMPLE: A bank clerk deals with money and meets people.
A
database administrator
sales representative
B
ask people questions
arrange meeting
deal with money
meet people
send emails and letters
bank clerk
computer operator
do research
organize information
travel
make phone calls
secretary
personal assistant
use a computer
attend meetings
write reports
sell products
market researcher
b) In pairs, compare your answers.
EXAMPLE: A: What does a personal assistant do?
B: He makes phone calls, arranges meetings, and sends emails
and letters.
6
c) Now write sentences as in the example (☺ - likes, ☻ - doesn’t).
EXAMPLE: Jacob/☺ travel /☻ organize information
Jacob likes travelling, but he doesn’t enjoy organizing information.
1 George/☺ work in a team /☻do routine activities
2 Stephanie/☻ deal with people /☺ deal with money
3 Lauren /☺ do research /☻ solve problems
4 Andy/☺ use technology/☻ be creative
5 Rachel /☻ meet new people /☺ work under pressure
1.3 Vocabulary
Form jobs from these words.
bay administrate organize operate research train design
control manage
EXAMPLES buyer administrator
1.4 Reading
1.4.1 Work in groups. Discuss the questions.
DO YOU EVER…
send private emails?
text your friends?
do homework for another
lesson?
gossip?
sleep?
listen to music?
look out the window
eat?
flirt?
surf the Net?
Shop online?
read books or magazines?
doodle?
7
1.4.2 Read the text and answer the questions.
1How much time each day do UK
office workersspend not working?
2What's their most popular non-work
activity?
3 How much time each day do they
spend using the computer for non-work
activities?
1.4.3 Workinpairs.Discussthequestions.
• Didanything inthearticlesurpriseyou?
• Do you consider these activities to be 'time-wasting'?
Imagine you are the manager of a company. Whatwould you do about these
activities?
4 What percentage of Italian office
workers flirt inthe office?
5 What do some employers do to
duce absenteeism in the office?
6 What do some employers do to
make their staff happier at work?
Don’t disturb me – I’m not working!
HOW do office workers spend their day?Well, they work of course, but they
alsofind time for other things. A recent reportreveals that UK office workers spendabout
an hour and a half a day on personal business.
They spend 54 minutes gossiping, 16 minutesflirting, 14 minutes surfing the Net, 9
minutese-mailing friends and family, and 3 minutesshopping online.
Surfing the Net in office time for personalreasons is common throughout Europe.
Nearly half of workers in Italy, the UKand Germany confess tovisiting sites for holidays
and finance when they should be working.
8
In Italy, 4 out of 10 office workersflirt in the workplace and l out of 3 employees
sendreceives text messages on their mobile duringtheir working day.
Unsurprisingly employers are not happy withthis 'absenteeism in the office'. Many
companies usefilters to prevent surfing, and even turn off coffeemachines to prevent
gossip.In Milan, a worker whoregularly surfed unsuitable sites was suspended forten days.
But is the best solution to stop workers socializingand surfing the Net? After all, you
don't stop thinkingabout work when you go home, and your private lifedoesn't stop when
you go to work. A study of the bestemployers in the UK says that laughing
withcolleagues, socializing, and having fun creates aworkplace where staff work the
hardest!
Onesuccessful company has a room with perfumed oilsand music, where staff can
relax. Another offersgames rooms and satellite TV. It seems that onlymotivated workers
give 100% attention to their jobs.
1.4.4 Read about acustomersales assistant Maria’s typical day at work on page
107.Tick theactivities she mentions.
□ write letters
□ send emails
□ do filing
□ surf the Net
□ have meetings
□ write reports
□ speak to customers
□ arrange travel
□ fill intime sheets
□ key in data
□ write minutes
□ fill in forms
□ send faxes
□ gossip
□ make coffee
□ book meeting rooms
□ distribute the post
1.4.5 Read again and decide if the sentences are true (T) or false (F)
Maria makes a coffee before her morning meeting.
In the morning she meets people from all over the world.
She has to make a lot of phone calls in her job.
9
She doesn't like sending faxes because it's boring.
She surfs the Net five or six times during the day.
She has to fill in a time sheet at the end of her day.
1.5 Company profile
Amazon.com
1.5.1 Discuss the following questions with a partner.
• Where does your family buy books, computers,flights, food?
• DoyoubuythingsontheNet?
• What are the advantages and disadvantagesof e-shopping?
1.5.2 Now read about Amazon com. Student A reads the texton this page, and
Student В reads the text on page 107.Then cover the information and askyour
partnerthesequestions.
Student A's questions:
• How many people work for Amazon?
• Whataresomeof Amazon's key features?
• Howdoes itmanageallthedata?
• Doesanythingevergo wrong?
Amazon.com
Amazon.com is a website where millions of customersin over 200 countries can buy
a wide range of goodsonline. They sell both products and services. Theseinclude books,
CDs, DVDs and computer games,clothes, computers, mobile phones, cameras, and travel
services. You can also rent DVDs. This amounts to tensof millions of items. The company
is based in Seattle,in the United States, but it has aninternational division withlocalized
languages, products,and customer service. Amazondoesn't have just one website, butsix
global websites.
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