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Файл:Практический курс английского языка. Учебное пособие
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• Find a place to work that suits yourworking style.
Work in pairs. Discuss the suggestions. Which do you think is the best one? Do you
do any of these thingsalready? Do you have any other ideas?
2.5 Pronunciation
2.5.1 Listen to your teacher and repeat the telephone numbers.
1 07488 750812
2 03589 552647
3 0044 208 8943326
4 0039 055 292647
Answerthe questions.
1 How do you say two numbers that are the same,e.g. SS?
2 There are two ways to say 0- what are they?
3 How do you group six-figure numbers? And seven figure numbers?
Work in pairs. Invent five phone numbers and dictatethem to your partner.
2.6 Writing.
2.6.1 Read the web page and answer these questions.
1 What is this page of the website for?
2 What does the company do?
3 Which departments do you find in most companies?
4 Which departments are specific to this sort ofbusiness?
Pretty Print
We are a medium-sized local printer. We do all sorts of printing jobs - large and
small. We aim to deliver a quality product on time at competitive prices. We provide a
personalized service to all our clients.
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• Customer Care department we talk to clients and take the orders
• Purchasing department we buy paper, equipment, machinery, and supplies
• Design department we provide a design service
• Printing department we print materials and bind books
• IT department we look after the computers
• Delivery department we deliver the final product to the customer
2.6.2 Now write a web page for your university or company.Include:
• a short description of the university/company andwhat it does;
• a list of departments with a short description ofwhat each one does.
2.7 Project
Work in pairs. Goto the internet site of some mobilephone company and find out
what you can tell the class about its departmental structure. Make notes.
2.8 Checklist
Assess your progress in this unit. Tick (✓) the statements which are true.
I can describe what the differentdepartments of a company do
I can say and write phone numbers correctly
I can write a description of a company fora web page
2.9 Key words
Departments
Customer Care
Facilities
Finance
Production
Purchasing
Sales and Marketing
Nouns
supplier
vacancy
Verbs
manage
Human Resources
Technology/IT
chain store
internship
negotiate
organize
Look back through this unit. Find five morewords or expressions that you think are
useful.
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3 Unit 3. Trade fairs
3.1 Start up
3.1.1 Work in pairs. Look at the objects in the picture anddiscuss the questions.
• Haveyougotany freebiesathome or withyou today?
• Which five freebies would you like to receive?
• Which one wouldn't you want to receive?
• What are the advantages and disadvantagesof freebies?
3.1.2 The Manager and Sales Director of a companycalled Liberation are choosing
which promotionalfreebies to offer at their next trade fair. Tick (✓) theitems they choose
and cross (X) the ones they reject (follow the page 108).
3.1.3 Read again and note the reasons for and againstthe freebies they discussed.
Item + –
conference older practical not original
expensive
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stress bolls
pocket radio
mouse mat
biro
conference bag
3.2 Reading
3.2.1 Read the article and answer the questions.
1 Why are trade fairs useful for businesses?
2 Why do you think planning is important?
3 What tasks does staff do when they are on a stand?
4 What actions are important after a trade fair?
3.2.2 Read the article again and list three reasons for attending a trade fair.
Trade fairs and exhibitions
Trade fairs are an effectiveway for businesses to makeface-to-face contacts
withpotential suppliers andcustomers. They provide achance to demonstrate andlaunch
products,test newmarkets, and find out whatcustomers want. You can alsofind out about
newcompetition, and get newideas.
There are trade fairs for everybusiness sector, so make sureyou attend the right one.
Youshould make a profile of thecustomers you want to attractand the products and
servicesthey want to know about, somuch. You should look at atrade fair's statistics.
Howmany people attend? How bigis the exhibition space? Whoare the major exhibitors?
Planning is the secret ofsuccess. You should book wellin advance to get a
goodposition for your stand. Thenmaterials and stand furniture,and book
accommodationand transport. There is a lot todo at a trade fair, so make sureenough staff
attend.
Your staff should be well-prepared and ask appropriatequestions so they can
identifypotential clients. It's useful toshow samples to visitors orgive short presentations
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toillustrate the product.Theyshouldn't forget to take arecord of each visitor, andgive out
leaflets and businesscards.
After the fair, it is importantto have a meeting and discusswhat worked well and
whatcould be improved on. Youshouldn't neglect thecontacts you made, so followup each
one with a phone can,an email,or a letter. Finally, ifyou don't have time or thestaff to plan
and man a tradefair,you can use professionalevent organizers.They canarrange everything
for youand know how to help abusiness make a goodimpression.
3.2.3 According to the article what should/shouldn't youor staff do at trade fairs?
Write sentences in yournotebook.
EXAMPLE: You should make a profile of the customers you wantto attract.
Staff shouldn'tforget to take a record of each visitor.
3.2.4 Read and translate the article.
Setting up a Business
New Kids on the Business Block: Thatcher's Enterprise Babes are Taking the
Tycoon's World by Storm
Dylan Wilk runs his own multimillion-pound business and could afford to retire. He
draws a six-figure salary and drives a bright yellow BMW M3. Holidays are spent in
California or skiing in Austria.
But Wilk is only 23 years old. He set up his company “Gameplay” at the age of 20
and in just 3 years it has become Britain’s second-largest mail-order supplier of computer
games with 35 staff and a turnover of £7,5 million in 1997, set to double this year. He is
one of Thatcher’s babes – the children born or brought up since 1979 when she swept to
power and started the enterprise revolution.
Now as “young adults” they are taking the business world by storm. One in eight of
all startup businesses is founded by an entrepreneur aged 16 to 24 and there is a growing
band of teenage and twenty-something tycoons They Include 14-year-old Tom Hartley,
who recently hit the headlines after becoming Britain's youngest self-made millionaire by
selling Porsches.
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Andrew Collins, 21, stared Firemagic Fireworks, at the age of 19 He is turning over
£l00,000 a year and has just taken on a new partner, his former chemistry teacher, Pete
Tischimowitz, who encouraged his interest in pyrotechnics.
Collins loves his work but admits success has come at a price. “Starting, a business
at that age is not easy. I have to work seven days a week and my social life is out of the
window My girlfriend doesn't even like fireworks”.
Several organizations have been set up to help young entrepreneurs; including the
Prince's Youth Business Trust, a charity that offers loans and advice, and Oil company
Shell's lifeWIRE scheme, which provides free guidance. But young hopefuls face greater
barriers than their mature counterparts and run a high risk to failure.
In spite of some undeniable success stories, two thirds of startups by under-25s end
in failure within four years, a far higher rate than for older people. Eighties' entrepreneur
Alan Sugar who set up his first business at 10.believes starting too young can be
damaging. Sugar says: “They need to have some experience of work and real life”. Many
also face a daunting hurdle trying to raise finance, since banks are often unwilling to lend
to someone without a financial record. GulamKadir, 21, had to overcome his bank
manager's opposition to found the Ruhani Moslem Funeral Service at the age of 19. It now
has a turnover of nearly £100,000. Kadir says: “I was turned down for a loan because they
said I was too young for the funeral business. People do not expect a young person in this
area. I knew it wouldn't be easy, but I was determined”.
Youngsters may also experience prejudice from customers and suppliers who see
them as naive and inexperienced. Victoria Goodwin, 22, set up her own decorative finishes
business based in Sheffield when she was 20, and has recently worked on the set of a TV
soap opera. She says: “Being young can be a drawback, but it can also be an advantage
because some customers believe you don't have preconceived ideas and will do what they
want.”
Richard Street, chief executive of the Prince's Youth Business Trust, believes future
generations must learn the lessons of Thatcher's children or risk losing out in the
employment market. He says: “Business education would certainly benefit young people:
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not all will become entrepreneurs, but they need to be prepared because they will have
flexible careers with periods in jobs and periods of self-employment”.
3.2.5 Read the following statements about the article and indicate whether theyare
true (T) or false (f).
1 Dylan Wilk, who founded Gameplay at the age of 20, retired three years later
after becoming a millionaire.
2 Gameplay is the largest British retail chain specializing in computer games.
3 Over ten percent of new businesses are started by people under the age of 25.
4 Tom Hartley inherited most of his money.
5 Andrew Collins set up his company with his chemistry teacher.
6 Shell offers loans to young entrepreneurs.
7 Entrepreneurs in their early 20s are more likely to succeed than older people
who go into business for themselves.
8 Many banks are reluctant to provide financing to youngsters.
9 The bank accepted GulamKadir's loan application because his business
concept was unusual for a young person.
10 Some customers like doing business with young entrepreneurs as they are
more flexible.
3.2.6 Combine a word or expression from A with one from B to complete the gaps
in the passage below. You may need to change the form of some of the words. Definitions
are given in brackets to help you.
A B
overcome a partner
set up finance
raise a business
take on hurdles
take on a request
turn down a risk
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run the challenge
Half a million people 1______________ (start a company) each year in the UK,
even though they 2___________ (face the danger) of failing. Statistics have shown that
within three years, 45% of them go out of business, many losing all their money. What
sort of people want to be entrepreneurs when there is such a high failure rate? They tend to
be motivated, creative and eager to 3____________ (accept something that is difficult but
interesting) of being their own boss. They are resilient and able to 4___________(find
ways around problems) when, for example, the bank 5____________ (reject an
application) for a loan. Instead of giving up, they will look for other ways to 6________
(obtain capital) such as 7____________ (engaging a business associate).
3.3 Grammar
should or shouldn't
can’t):
a) Complete the rules using two of the following words (ask your teacher if
advice order stronger weaker
Should is 1_________ than must or have to.
I should invite my boss to the party – but I'm notgoing to!
We use should to give an opinion or2________ .
You should look at a trade fair's statistics.
You shouldn't neglect the contacts you make.
b) Complete these tips for attending a trade fair withshould or shouldn't.
You ________ get there early to set up the stand.
You ________ wear your badge at all times.
You ________ leave your bags and coats around.
You ________ wear smart clothes and bewell presented.
You ________ be well-informed about yourcompany.
You ________ eat or drink on the stand.
You ________ carry a note book with you.
You ________ have plenty of promotionalmaterials.
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You ________ gossip with your colleagues.
You ________ get interested visitors to leavetheir details.
c) Read the problem and write you advice.
I'm finding it very difficult to work because my office mate is always talking on the
phone to friends or wants to gossip with me. What should I do?
3.4 Company profile
Yo!
3.4.1 Read about Yo! and answer the questions.
1 Who is Simon Woodroffe?
2 What was his big idea?
3 When did he start his business?
4 What does he believe makes a successful business?
5 What are his other companies? Do you think they will be successful?
6 Do you find anything about Simon and his business ideas surprising?
Yo! is a series of successful businesses using the name Yo!, founded by
entrepreneur Simon Woodroffe in 1997.
A Japanese friend suggested he opened conveyor-belt sushi restaurants in the UK.
Inspired, he invested his life savings of £150 and borrowed another £150 to start up Yo!
Sushi. He started with one restaurant but went on to open restaurants all over the UK and
abroad. The company now has a turnover of £17m and 10% growth per annum.
After leaving school at 16 with hardly any qualifications, Simon worked for over 20
years in the musk business as a stage designer. He wanted to be millionaireeven whenhe
was 20, and at 40 decided it was getting a bit late!He believes that the key to success is a
positive attitude, enthusiasm, realism and the ability to handle failure.Woodroffe has won
many awards, and is an inspiringpublic speaker.
He is developing a hi-tech, reasonably-priced hotel chain called Yotellbased on
Japanese capsule hotels. He has created the fashion chain Yo! Japan in over seven
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countries,and he is building new Yo!Sushi restaurants around theworld. He also sells sushi
meals to a famous UK supermarketchain.
Yo! is one of those empires like Google or Virgin that wants to be a way of life
rather than a business.
3.4.2 With a partner, read the text again and translate these words and expressions
into Russia:
1) conveyor belt _____________________
2) loan _____________________
3) turnover _____________________
4) growth _____________________
5) key to success _____________________
6) getting a bit late _____________________
3.5 Business know-how
Read about careers fairs. Then work in pairs. What sort of companies would be at
your ideal careers fair?Read the tips and decide which three you think are themost
important Why?
Careers fairs A careers fair is an opportunity for graduates to meet potential
employers. They often take place at universities. You can explore career options, develop
a network of contacts, or even getan interview
☺Attending a careers fair
Introduce yourself. Don't be shy.
Dress appropriately. First impressionsare important.
Research the companies in advance on the Internet.
Be prepared to ask questions.
Take notes-of names, telephone numbers, etc.
Leave an up-to-date CV with potential employers.
After the fair, write to the companies thatinterest you.
3.6 Project
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