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Файл:Практический курс английского языка. Учебное пособие
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1.5.3 With your partner, read the two texts again andtranslate the following key
terms into Russian. If necessary, use a dictionary:
1) range
2) customer service
3) secure payment
4) product flow
5) to update
____________________________
____________________________
____________________________
____________________________
____________________________
1.6 Project
a) With your partner, write five questions about awell-known company.
EXAMPLE Apple Mac: What type of company is it?
b) Go online and research the answers to your questions
EXAMPLE It's one ofthe world's leading computer manufacturers.
1.7 Vocabulary
1.7.1 With your partner decide how to read these numbersin English.
513 2.892 2/3 956
1.7.2 Write out the numbers.
a) numbers: 250 _________________ 5.789 ______________________
b) fractions: 1/2_____________ 3/4_____________ 1/3____________
c) decimal points: 3.5_____________15.06________________________
7.96___________________________________________
1.7.2 Work in pairs. Each student writes
a) two fractions
b)two decimals
c)two numbers containing 11-19
d)twonumbers containing 20, 30, etc.
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d)two very big numbers
Dictate your numbers to your partner. Write yourpartner's numbers.
1.8 Business know-how (Speaking)
1 Which of these are the three most important for you in your situation?
Getting on in business
• Learn more than one language.
• Get a business qualification.
• Network with family and friends.
• Read business magazines and business sectionsin newspapers.
• Try toget work experience in an office.
Discuss your opinions with a partner. With yourpartner, add two or three of your
own suggestions.
1.9 Writing
A friend is looking for a job in your field (complete the following email. Explain to
him/her about your Job (you can choose one), the company you work for andthe essential
qualities needed for the job.
“Hi!
I got your email this morning. Great to hear from you again, and congratulations on
finishing your diploma at last!!
You wanted some Info on my job. I work for... I'm a… I start work at… My main
responsibilities are... The best thing about this job is...
Good luck!”
1.10 Checklist
Assess your progress in this unit. Tick (✓) the statements which are true.
• I can talk about my strengths and weaknesses
• I can describe what people do as part of their jobs
• I can ask for and give basic information about a company
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1.11 Key words
Verbs
Jobs
Nouns
useful.
attend
deal with
employ
fill in
key in
bank clerk
database administrator
market researcher
sales representative
customer service
database
manufacturer
product
range
research
Look back through this unit. Find rive morewords or expressions that you think are
2 Unit 2. The company
2.1 Start up
Work in pairs. You want to set up a company to develop and produce a new type of
MP3 player. What different people do you need to employ. Make a list.
EXAMPLE: You need people to buy raw materials.
You need people to sell the product.
2.2 Vocabulary
2.2.1 Work in pairs. Discuss what you think these people departments do.
EXAMPLE: I think the Purchasing department buys things the company
needs.
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2.2.2 Match thedepartments (A-G) and descriptions (1-7).
a) It deals with billing, salaries, taxes, investment,and budgets_D__
b) It is responsible for advertising and marketresearch. It organizes the selling of
theproducts ___
c) It produces the finished products ___
d) It deals with staff and is responsible for recruiting and training ___
e) It organizes the maintenance of the buildings, including office space ___
f) It is responsible for the computer systems, andtrains staff in computer use___
g) It is responsible for buying the materials thecompany needs to make its
products___
2.2.3 Follow the page 108.Montse and Kenichiro talking about the jobs and
complete the sentences.
Montse
Where do you work?
I’m training to be a Human Resource officer
for a car manufacturer.
What are you working on?
I’m__________1to prepare an advert for a
Kenichiro
What line of work are you in?
I'm _____1 to be a fashion buyer for a chain
store. I work in the Purchasing department.
I've only been in the job a few weeks.
What are you doing at the moment?
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vacancy in the Sales department. I'm writing
I'm doing a bit of ________2 I'm working in
the_________2so that we ___________3the
right candidates. My manager________4 my
work of course. I only started a few months.
a ___3 with other more experienced buyers.
There's a lot to ______4 but I'm enjoying it.
We're ________5 buying for next year's
spring season – it's great knowing what next
year's _________6 are going to be!
2.2.4 Work in pairs. Discuss the jobs of Montse and Kenichiro.Which one would
you prefer to do? Why?
2.3 Reading
2.3.1 Read the text in which Bernard Levesque describes the organization of MTS
Paris and complete the organization chart (figure 1).
“My name is Bernard Levesqueand I’m the Technical and Quality Manager at MTS
in Paris and work within the MTD – the Material Testing Division, which makes
equipment used by industrial firms to test the strength and durability of materials like
plastics, metals and so forth. We’re a subsidiary of MTS System Corp., an American firm
based in Minnepolis. MTS employs roughly 2.200 people worldwide and is a leading
supplier of mechanical testing and simulation equipment. Our major development and
manufacturing operations are located in the US, France and Germany, and we have sales
and service offices around the world.
Before I discuss the organization of my department, I’ll outline the structure from
the top, starting with Werner Ongyert, our CEO, who oversees all aspects of our activities
here. Just below him is the General Manager, Jacques Mordelet, who is my immediate
superior. Then there’s SylvianVillaret, the Human Resources Derector, and Genevieve
Cornetti, the GM’s Secretary, who also report directly to him. We have a management
team that includes myself, Dominique Faurieux, the Sales Manager, Jean-Francois
Reinold, the Finance Manager, and of course, Jacques Mordelet, who is also the Marketing
Manager. There are also two new departments – Customer Service and NVD, the Noise
and Vibration Division – headed by Louise Regnier and Patrick Dhommee respectively.
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Now, getting back to the way my department is organized, I’m responsible for
1 2 3 4 5 6
7 8 9 13 12 11 10
Purchasing and
15 14
Mechanical
Engineering
operations, so I’m in charge of Purchasing and planning, R&D and Quality. The
Purchasing and planning department schedules production based on orders provided by the
sales team and forecast from the Marketing Department. In R&D there are three subdepartments – Mechanical Engineering, Electronics and Software Engineering – which are
involved in developing new products and modifying existing products to meet customer
demands. They receive technical specifications from the Marketing Department and
provide drawings, a parts list and assembly instructions. Natalie Launay works closely
with me on Quality – an area that takes up nearly a third of my time. And finally there’s
the head of Shipping, as well as the person in charge of Assembly, who also report to me.”
Planning
Technical
andQualityMan
Figure 1
2.3.2 Circle the word that does not belong in each horizontal group
1) firm company society subsidiary
2) salary manager engineer Employee
3) finance product planning Marketing
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4) ship assemble customer Purchase
5) plant facility patent factory
2.3.3 Match the following definitions to the groups of three words that
youidentified above.
A manufacturing sites _______________
B stages in the manufacturing process _______________
C people who work in a company _______________
D types of business organization_______________
E different departments in a company _______________
2.3.4 Match each of the word that you circled with the following definitions.
1 _______________payment for work, usually monthly
2 _______________an item that has been made
3 _______________anorganization or club with members who share
similarinterests
4 _______________a document that gives the exclusive right to make or sell a
newproduct
5 _______________a person who buys goods or services
2.3.5 a) Read the introduction to the article. Then with your partner, discuss
how we use the Internet in business.
EXAMPLES:emails booking flights advertising
E-commerce
You probably use the Internet to send emails, download music andfilms, or look for
information. But did you know that the Internet istransforming the business world?
Electronic commerce(e-commerce) is the buyingand selling of products andservices
on the Internetinstead of using shops, phones, faxesand letters.It creates opportunities
forcompanies to sell more and toimprove customer service. Italso gives customers
greaterchoice.
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There are three main typesof e-commerce. The first isBusiness to Consumer (B2C):
the consumer buys goods orservices from a company onthe Internet. Manyconsumers now
buy books,musk, or tickets on theInternet.The second type of e-commerce is Consumer
toConsumer (C2C): people selland buy directly on sites suchas eBay. The third type is
Business to Business (B2S): commerce betweencompanies. They use theInternet to order
goods, getservices, and manage their business. It isfast and efficient.
In the past, the car manufacturers Ford orderedthousands of parts fromhundreds of
different companies. They told thesuppliers which parts theywanted and the supplier sent a
proposal to supply them. Itwas a long and expensiveprocess These days. Ford usesspecial
B2B electronicexchanges to order theirparts and then the suppliersput in electronic bids for
thejob. This process is muchquicker and cuts costs.Companies don't need largePurchasing
departments andsuppliers have to cut theirprices to be competitive.
So which parts of the worldare most “e-active”? Europe is number one,the US
comessecond, while Hong Kong isthe biggest in Asia-Pacific, particularly in ebusinessservices. In fact, In 2006,Europe's three major markets: the UK,Germany,
andFrancecarried out around25% of their sales online.Thisfigure is increasing from yearto
year.
b) Read the article and match the definitions to the terms.
Order a) buying
Supplier b) a price that a company offers to do
work or supply parts for if it wins the order
Bid c) to request goods from acompany
Costs d) a person or organization that provides
goods or services
Purchasing e) the amount of moneyspent on
runninga business
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c) 3 Read the article again and decide if the sentences aretrue t (T) or false (F).
1 Electronic commerce uses phones and faxes to dobusiness__
2 B2C is when a consumer and a company do businesstogether__
3 B2B is when private individuals sell or buy things onthe Internet__
4 Ford used B2B in the past but didn't get good results__
5 When a company uses B2B they save money andtime__
6 A quarter of all European business is done online__
d) Complete the sentences with the words from b.
1 David, the budget is only €12.000 for this project.Please be careful with
the______
2 I'd like to________ fifteen office desks and chairsfrom the New Dawn range.
3 AGD Construction put in a __________of6120 million to build the stadium.
4 We have found an excellent___________.inSpain for our engine parts.
5 Beamish Electronics have appointed a new buyer totheir
__________department.
e) Discuss the advantages and disadvantages ofe-commerce.
EXAMPLES: advantages disadvantages
You access thousands of buyers. It needs a big IT department
2.3.6 Read and discuss the article about Daniel Deroche.
a) Before you read, discuss these questions withyour partner.
• What are the biggest supermarket chains in Russia?
• What do they sell apart from food?
b) Read about Daniel and answer the questions.
1 What did he do in China?
2 What did he do during the induction periodin Spain?
3 What department did he work in after that?
4 What did he learn from his work experience?
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It’s my job.
Age: 23
Nationality: French
Occupation; Marketing student
Work experience: the hypermarket chain, Carrefoui
What was the first company you worked for?
I worked for a Carrefour hypermarket in China doing three -month work experience.
I was a shelf supervisor. It was extremely interesting so I signed up for a second
internship.
Where was that?
This time it was in Spain, near Madrid. I had a onemonth induction period and I
helped to set up thewine section. Then I joined the Wine department.
c) Work in pairs. Discuss these questions.
• Would you like to work in supermarket management? Why? Why not?
• Would you like to work in the food and drinkindustry? Why? Why not?
2.4 Business know-how
Before you read Business know-how work in pairsand discuss these questions.
• Do you find enough time for your work?
• Do you ever complete tasks late?
• Do you wish you had more free time?
How to manage your time
• Make a list of all the tasks. Then decide if theirdeadline is urgent or not.
• Prioritize the most important task.
• As you finish a task, cross it off your list.
• When you complete a task, move on. Don't bea perfectionist.
• Concentrate on the task you are doing. Don'tbe distracted by emails and text
messages!
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