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Файл:Английский язык делового и профессионального общения. Учебное пособие
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МИНОБРНАУКИ РОССИИ
————————————
Федеральное государственное бюджетное
образовательное учреждение высшего образования
«Омский государственный технический университет»
Ю. А. Липина, О. А. Гурьянова
АНГЛИЙСКИЙ ЯЗЫК
ДЕЛОВОГО И ПРОФЕССИОНАЛЬНОГО
ОБЩЕНИЯ
Учебное пособие
Омск
Издательство ОмГТУ
2022
УДК 811.111:004(075)
ББК 81.432.1+32.81я73
Л61
Рецензенты:
Н. В. Горохова, канд. филол. наук, доцент, доцент кафедры иностранных языков
Российского государственного университета нефти и газа (НИУ) имени И. М. Губкина;
Н. Г. Тебенькова, канд. филос. наук, доцент, доцент кафедры английского языка
Омского государственного педагогического университета
Липина, Ю. А.
Л61 Английский язык делового и профессионального общения : учеб. пособие /
Ю. А. Липина, О. А. Гурьянова ; Минобрнауки России, Ом. гос. техн. ун-т. –
Омск : Изд-во ОмГТУ, 2022. – 116 с. : ил.
ISBN 978-5-8149-3413-0
Пособие посвящено развитию коммуникативных навыков, в частности,
навыков устной речи на английском языке, на основе переработки оригинальных текстов профессиональной тематики и выполнения коммуникативно ориентированных упражнений.
Предназначено для студентов всех форм обучения, изучающих дисциплины
«Профессиональный иностранный язык», «Иностранный язык делового и профессионального общения», а также для студентов бакалавриата направлений
«Прикладная информатика», «Информационные системы и технологии».
УДК 811.111:004(075)
ББК 81.432.1+32.81я73
Печатается по решению редакционно-издательского совета
Омского государственного технического университета
ISBN 978-5-8149-3413-0 © ОмГТУ, 2022
2
CONTENTS
PREFACE ............................................................................................................. 4
PART I. BUSINESS ENGLISH ........................................................................... 5
Unit 1. Making Contacts ................................................................................... 5
Unit 2. Writing a CV for a Job Application .................................................... 12
Unit 3. Job Interview ....................................................................................... 23
Unit 4. Dress Code at Work ............................................................................ 33
Unit 5. Time Management .............................................................................. 42
Unit 6. Remote Work ...................................................................................... 56 53
Part II. COMPUTER SCIENCE ......................................................................... 66 64
Unit 1. Working in the IT Industry ................................................................. 66
Unit 2. Computer Systems .............................................................................. 74
Unit 3. Website Development ......................................................................... 83
Unit 4. IT Security and Safety ........................................................................ 93
APPENDIX ....................................................................................................... 103
AFTERWORD .................................................................................................. 110
BIBLIOGRAPHY ............................................................................................. 111
3
PREFACE
В связи с процессами глобализации и укрепления международных
связей в различных сферах жизнедеятельности современным специалистам важны навыки межкультурной коммуникации. Существенным в сегодняшних реалиях является овладение тематикой делового общения
и IT-сферы. В пособии использованы оригинальные тексты, которые помогут в этом. Основным принципом организации учебного материала пособия является принцип систематичности и последовательной адаптации
российских студентов к изменяющимся потребностям профессиональной
сферы. Представлен широкий спектр лексических единиц, идиоматических выражений, статей и дополнительного материала, использование которого оказывается значимым при изучении делового английского языка
в техническом вузе. Последовательное тематическое введение, регулярное
повторение и отработка нового лексического материала посредством выполнения различных упражнений способствуют должному восприятию
изучаемого материала и обеспечивают эффективное его усвоение.
Учебное пособие разработано в соответствии с ФГОС ВО для студентов бакалавриата 2-го курса всех форм обучения с целью освоения английского языка в профессиональных сферах деятельности. Задания каждой из двух тематических частей – “Business English” и “Computer
Science” – затрагивают следующие аспекты речевой деятельности:
Reading, Writing, Speaking. Выполнение упражнений, представленных
в пособии, направлено на формирование у студентов языковой компетенции, обеспечивающей овладение навыками извлечения и обработки информации из аутентичных источников требуемой тематики, а также на
формирование навыков устной коммуникации в выбранной профессиональной сфере.
Издание может представлять интерес для широкого круга читателей:
студентов, преподавателей, а также тех, кто самостоятельно изучает иностранный язык.
4
PART I. BUSINESS ENGLISH
UNIT 1. MAKING CONTACTS
Vocabulary
networking – связи и знакомства, неформальное общение
make contacts – заводить контакты
customer – покупатель, клиент, заказчик, потребитель
power up – расширять возможности, подзарядить, включить
brand awareness – узнаваемость бренда
enrichment – обогащение
target market – целевой рынок
work remotely – работать удалённо
core industry events – основные отраслевые события
like-minded – единомышленники
impactful – эффективный
in-person event – очное мероприятие
CRM – специальное программное обеспечение для организаций, предна-
значенное для автоматизации взаимодействия с заказчиками (клиентами)
Ex. 1. Make sure if you can read these words and word combinations
correctly and say what words in the Russian language help you to guess
their meaning:
Contact, business, person, partner, investor, to optimise, career, brand,
product, company, resources, integration, potential, client base, provider, to
adapt, information, virtual, conference, channel, audience, organic, management, platform, organization, barrier.
Ex. 2. Form verbs adding the prefix mis- to the given ones. Translate
these verbs into Russian:
Example: to understand – to misunderstand – понять – неправильно по-
нять.
To hear, to inform, to behave, to conduct, to place, to lead, to lay, to spell,
to use, to take, to apply, to judge, to pronounce, to dial, to date.
5
Ex. 3. Read the words and say what affixes they have and what parts
of speech they belong to:
Suffice, sufficient, insufficient, insufficiency, sufficiently; wise, unwise,
wisely, wisdom, unwisely; sad, sadness, sadden, sadly; comfort, discomfort,
comfortable, uncomfortable, uncomfortably; resist, resistant, resistance, resistible, irresistible, irresistibly; end, endless, endlessly, unending; employ, employer, employee, employed, employment, unemployment; wise, unwise, wisdom,
wisely, unwisely; define, definite, indefinite, definitely, indefinitely, definition;
courage, courageous, encourage, encouraged, encouraging, discouraged, courageously.
Ex. 4. Match the terms with their definitions:
1. network; 2. business card; 3. supplier; 4. partner;
5. brand; 6. social media; 7. conference
a) websites and software programs used for social networking;
b) a type of product, service, etc. made or offered by a particular company
under a particular name;
c) a large official meeting at which people with the same work or interests
come together to discuss their views;
d) one of the people who owns a business and shares the profits, etc.;
e) a small card printed with somebody’s name and details of their job and
company;
f) a closely connected group of people, companies, etc. that exchange information, etc.;
g) a person or company that provides goods.
Ex. 5. Find out synonyms in the list of words:
1. to alter, to add, easy, to promote, required, to influence, awareness, sig-
nificant, impactful, solid, help, barrier.
2. important, consciousness, assist, steady, effective, obstacle, to modify,
to impact, effortless, to advance, necessary, to sum.
6
Ex. 6. Find out antonyms in the list of words:
1. to add, to start, essential, integration, growth, to require, to disappear,
remotely, virtual, abundant, countless, digital.
2. scarce, decrease, separation, countable, closely, analogue, to cease, real,
to reduce, to appear, negligible, to offer.
Ex. 7. Read the Text 1 and translate it:
Text 1. Making Contacts
The way we make new business contacts and network has altered. Some
years ago, you might have had a drawer full of business cards. Nowadays you’ll
likely keep them for no longer than the time it takes to scan the card into your
mobile phone or add the contact on some networking app. Also you might just
do all of your networking via the internet.
In spite of these changes, business is still about human connection. The internet has made it easier than ever for anyone to start their own business, but
who you know – or who you can know – is still essential. Business success so
far depends on winning the attention of the right persons, whether they’re customers, employers, employees, partners, investors or suppliers.
With such people by your side, you can optimize your career and promote
your brand to reach more customers, markets, and opportunities with the
strongest product or service.
For your company, business contacts are required to exchange or share resources and power up your products or services with integrations from other
businesses. New contacts also influence your business’ brand awareness, the
growth of potential leads, and the enrichment of your client base with more
people from your target market.
People you interact with can also become providers and help you find solutions to problems or risks you’re facing.
So, you know that business contacts are significant. But where can you actually find them?
7
Even if you’re working remotely rather than attending core industry events
or networking events right now, networking hasn’t disappeared. It just looks
a little different.
Networking has simply adapted to how we exchange contacts, resources,
and information today: online. From direct messages to virtual events and the
simple email thread, the opportunities to find and reach out to like-minded
business contacts are more abundant and cost-effective than ever before.
Some of the best ways to find business contacts include:
Networking Apps
There’s an assortment of networking applications out there. LinkedIn is
one of the biggest networking apps in the world by serving more than 700 million people. That makes it a must-have for networking. (LinkedIn is blocked by
the Russian government through the statement. – прим. авт.).
Social Media
Social media has become one of the most direct and impactful communication channels for companies of any size. Next to that, it has an important role as
a networking tool.
Twitter, Facebook, and Instagram are just some of the countless local and
international social media channels through which you can reach out to new audiences in an organic way, or via paid promotion.
Event & Conferences
Attending in-person or virtual events and conferences related to your area
of interest or industry is an effective networking opportunity. There are great
events out there where next to networking, you’ll learn about your sector’s latest trends.
Groups & Communities
Joining groups and communities created for your industry, role, or market
helps you create solid business connections. Through these channels, you have
the opportunity to position yourself as an expert in an area by providing opinions and facts.
8
To avoid unruly business contact data, the easiest way to organize your
business contacts is with a CRM, or customer relationship management platform. A CRM is optimized for handling large volumes of information about the
people that your business is in contact with – whether it’s subscribers, leads,
customers, or business partners, or suppliers.
There’s still a time and place for business cards, but it’s essential to add
them to your digital systems as soon as possible. You can scan business cards
into Google Contacts, HubSpot, Outlook apps.
With high-value business contacts, you can future-proof your career and
organization by sharing resources, contacts, and information that strengthen and
nurture both sides of the relationship. And with digital networking, there are
fewer barriers to finding new business contacts than ever before.
Ex. 8. Match the word combinations:
1. business a. media
2. human b. base
3. brand c. trends
4. client d. connection
5. target e. cards
6. virtual f. awareness
7. social g. market
8. latest h. events
Ex. 9. Replace the Russian words in brackets with their English equivalents:
1. By being able to work alongside recruiters and connect with important
leads will provide you with specific details regarding their (целевой рынок),
value proposition, and goals, thus furthering your job search campaign.
2. This property marketing strategy includes both personal and corporate
advertising that combines print, web and (социальные сети) that ensure a high
level of presentability and maximum exposure to a large audience.
9
3. These personalized cards should be the same size as (визитная карточ-
ка), usually with your name and contact information on the front and some key
qualifications or accomplishments highlighted on the back of the card.
4. This firm is well capitalized, excellent (клиентская база), no judgments,
no bankruptcies, no ethics charges.
5. InformationWeek is a digital magazine which conducts corresponding
face-to-face events, (виртуальные мероприятия), and research.
6. Technology is making a bid to redefine (человеческие взаимоотношения) – how we care for each other, how we care for ourselves – but it’s also
giving us the opportunity to affirm our values and our direction.
7. This important event gives investors and decision-makers from all over
the world the opportunity to find out about the (последние тенденции) and innovations.
8. Some businesses can only achieve increased sales, (узнаваемость тор-
говой марки) and business stability if they enter a new market.
Ex. 10. Match the words with their Russian equivalents:
1. pointers a. установление, налаживание контактов
2. on this side of the fence b. послужной список
3. out of my comfort zone c. звонки наугад, обзвон
4. networking d. установление связей
5. referral e. услуга за услугу
6. track record f. перспективы
7. direct mail g. привлекать, добиваться
8. cold calling h. приём
9. making connections i. совет, подсказка
10. prospects j. прямая (адресная) почтовая рассылка
11. to woo k. сопровождать, составить компанию
12. reception l. по эту сторону забора
13. tag along m. вне моей зоны комфорта
14. quid pro quo n. рекомендация, направление
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