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Английский язык делового и профессионального общения. Учебное пособие

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ferent types of OS such as Single User OS, Multi-User OS, Multi-tasking OS, Real-time OS, Time-sharing OS, Distributed OS etc.
Language Processor. It translates a high-level language program to ma­chine level language. There are three types of language processors such as As­sembler, Compiler and Interpreter.
2. Application Software
It carries out the significant functions for Computer Systems and Organiza­tion using programs. It is written by programmers to provide special services or a specific task. It is subdivided into categories such as Packages, Utilities, Cus-
tomized Software, and Developer Tools.
Packages are a special set of software serving general-purpose Ex. Adobe,
MS Office, Macromedia tools, DTP Software, etc.
Utilities are helpful programs like basic editing, cleaning, scanning files, calculation, rearranging etc. Ex. Text Editor, Compression, Defragmenter, Calc, Backup etc.
Customized Software provides functions as per the requirement of users such as ERP software, Reservation System, Hotel Management, Payroll Soft­ware etc.
Developer Tools/IDE Tools are made for the software developer to write code and compile, debug, test software Ex. Anaconda, Netbeans etc.
Ex. 7. Match the word combinations:
1. a control a. comparison
2. arithmetic b. role
3. logical c. basis
4. primary d. operation
5. power e. circuit board
6. significant f. processor
7. a long-term g. current
8. a printed h. failure
9. alternating i. unit
10. language j. memory
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Ex. 8. Fill in the gaps in the sentences using the word combinations from the ex. 4:
1. A lightning strike upstate triggered a cascade _______.
2. All of the components necessary for the experiment are arranged on
a single _______.
3. _______ considers the notions belonging to the same sphere / class and
defines the degree of their difference and similarity.
4. Information and communication technologies (ICTs) play _______ in
development of our society.
5. There are two main types of _______ : Interpreter and Translator.
6. The _______ is the main component of a CPU in computers that can di-
rect the operations during the implementation of a program by the processor.
7. Semiconductor chips are the major component used in _______ .
8. Physicist and electrical engineer, Nikola Tesla is the inventor of the
_______ induction generator.
9. Work may be on a full-time, part-time, on-call, short-term, or _______.
10. There are four _______: Subtraction (-), Addition (+) , Division (/) and
Multiplication (*).
Ex. 9. Say whether the following statements are true or false:
1. The core of any computer is its System Software.
2. Cathode-ray tubes are the principle technology used for primary
memory.
3. Primary memory has limited storage capacity.
4. Cache Memory is used to increase the speed of CPU operations.
5. Secondary memory is a volatile memory meaning the data is stored tem-
porarily and is liable to change or lose in case of power failure.
6. Peripheral devices are typically connected to a computer only through
wires.
7. A computer motherboard is located outside the computer case.
8. Power Supply Unit is a hardware component of a computer that supplies
all other components with power.
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9. Modems facilitate both input and output by communicating with other
computers.
10. It is not necessary to install software before usage.
Ex. 10. Answer the questions:
1. What are the tasks of computer systems?
2. What units does CPU comprise?
3. What are the functions of Memory Unit?
4. What is the principle technology used for primary memory?
5. Can data be directly processed by the processing unit in secondary
memory?
6. What are the functions of the motherboard?
7. Does Power Supply Unit convert a steady low-voltage direct current into
alternating current?
8. How do peripheral devices typically connect to a computer?
9. The system software is responsible to perform some internal tasks of
a computer system, isn`t it?
10. What are two types of system software?
Ex. 11. Discuss with your groupmates specific tasks and functions of all computer system units.
UNIT 3. WEBSITE DEVELOPMENT
Vocabulary
sufficient – удовлетворительный
web publishing – опубликование на странице в сети Интернет
database management – управление базой данных
contemporary – современный, актуальный
content management system (CMS) – система управления информаци- онным наполнением
competition – конкуренция
fierce – жестокий
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to draw attention – привлечь внимание
browsing experience – навигация
Project Manager – администратор проектов
Search Engine Optimization – оптимизация в поисковых системах
Assembly – сборка
target audience – целевая аудитория
survey – обзор
sitemap – план сайта; карта веб-страницы; карта сайта
wireframe – макет
approval – согласование, утверждение
frameworks – каркас дизайна сайта; оболочка; инфраструктура
layout – макет
feedback – обратная связь, комментарий, отзыв
compiling – составление; формирование
to overlap – перекрывать; совмещать; накладывать
catching headlines – заголовки, привлекающие внимание
search engines – информационно-поисковая система
Ex. 1. Make sure if you can read these words and word combinations correctly and say what words in the Russian language help you to guess their meaning:
Massive, role, revolutionary, website, management, invest, modern, pro­ject, tester, detailed, final, phase, location, element, graphic sketch, actual, ex­amine, hierarchy, text, cycle, commercial, risk, finally, demonstrate.
Ex. 2. Form nouns adding the suffixes -tion и -ion to the given verbs. Translate the verbs and nouns into Russian:
Example: to exhibit – выставлять, экспонировать, exhibition – выставка, показ.
to connect, to converse, to dictate, to educate, to consider, to rotate, to in­terpret, to add, to pollute, to locate, to explore, to create, to demonstrate, to exe­cute, to celebrate, to present.
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Ex. 3. Read the words and say what affixes they have and what parts of speech they belong to:
Culture, cultural, multicultural; farm, farmer; to collect, collective, collec­tion; to bake, baker, bakery; to attract, attractive, attractiveness, attraction; to protect, protection, protective, protector; to govern, government, governor; to differ, difference, differentiate; to mean, meaning, meaningful; stable, instable, stability.
Ex. 4. Match the terms with their definitions:
1. Website; 2. interface; 3. wireframe; 4. logo; 5. headline;
6. hierarchy; 7. customer; 8. keyword:
a) the title of a news article printed in large letters, especially at the top of the front page on a newspaper or the home page on a news website;
b) the way a computer program presents information to a user or receives information from a user, in particular the layout of the screen and the menus;
c) a person or an organization that buys goods or services from a shop or business;
d) a basic image, or a set of images, that represents the structure of a web page or website, showing the information on it, how it is arranged and how a user can find the information, but not showing what it will look like;
e) a set of pages on the internet, where a company or an organization, or an individual person, puts information;
f) a word or concept that is very important in a particular context;
g) a printed design or symbol that a company or an organization uses as its special sign;
h) a system in which something is organized into different levels of im­portance from highest to lowest.
Ex. 5. Find out synonyms in the list of words:
1. Everyday, complex, focused, via, to control, plenty, elaborate, competi-
tion, unique, trendy, assembled, customer.
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2. Stylish, client, to check, great deal, rivalry, concentrated, difficult, de-
tailed, extraordinary, by means of, gathered, routine.
Ex. 6. Find out antonyms in the list of words:
1. Development, excellent, contemporary, attract, powerful, main, detailed,
necessary, satisfied, previous, involve, install.
2. Remove, unimportant, brief, regression, inessential, displeased, exclude,
archaic, following, weak, disgust, awful.
Text 9. Website Development
Technology plays a massive role in our everyday lives, from the easiest of applications to the most revolutionary inventions. A web developer has created every web page or website that we come across every day. Lets deal with web development.
Web development refers to the creating, and maintaining of websites. There are a lot of websites with excellent content, but the design is unsatisfacto­ry. Sometimes a site with sufficient design lacks maintenance. Web design also plays an important role in the development process. It includes: web design, web programming, web publishing, and database management. It is the creation of an application that works via the internet i.e. websites. Web development is focused on the coding and programming that controls the websites function­nality.
Website creating is a rather complex process taking plenty of time. Nowa­days any successful online business cannot exist without a professionally creat­ed website with a contemporary web design.
Website is the face of every company. People will look websites while do­ing their research. People visiting websites should get what they are searching for. Each website needs an elaborate content management system (CMS). Suc­cessful businessmen invest much time and effort in website developing. The competition is fierce right now, and it is important to draw peoples attention with the help of modern web design.
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Only unique, custom-designed websites attract quality traffic and visitors become clients. If you desire to create the browsing experience pleasant and in­formative for your visitors, you need a website functioning like clockwork, boasting an intuitive interface, powerful content and trendy design. Then your visitors will take their time to explore your website.
Here is the list of specialists working on website developing:
Project Manager
Web Designer
Front-end and Back-end Developers
Tester
SEO (Search Engine Optimization)Specialist
So, here are seven main steps of web development:
1) Information Gathering,
2) Planning,
3) Design,
4) Content Writing and Assembly,
5) Coding,
6) Testing, Review and Launch,
7) Maintenance.
Step 1. Gathering Information: Purpose, Main Goals, and Target Au­dience
It is the stage of discovering and researching. The most important task of this step is to get a clear understanding of your prospective website aims, the main goals you wish to achieve, and the target audience you want to attract to your site. Such kind of a website development survey helps to develop the best strategy for future project management. All this things are necessary to make a web development effective.
Various types of websites provide visitors with different functionality. Hence different technologies should be used in relation to purposes. A detailed plan based on this pre-development data can prevent you from spending extra resources on solving the unexpected problems such as design changing or add­ing the functionality that wasnt originally planned.
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Step 2. Planning: Sitemap and Wireframe Creation
After the sufficient information about the business has been gathered, its time for planning. At this stage the developer creates the data allowing a cus­tomer to judge how the complete site will look like. Based on the information assembled in the previous stage, the sitemap and wireframe are created.
The sitemap is to describe the relations between the major areas of the website. Such representation could help understand how usable the final prod­uct will be. The main goal of the sitemap creation is to make a user-friendly and easy to navigate website.
Sometimes, before coding or even working on a design, theres a necessity to get approval from a customer that everything looks fine so to start the next phase of developing. In this case, a mock-up or wireframe is created. A wireframe is a visual presentation of the user interface that it is going to be created. It doesnt contain any design elements such as logos, colors, etc. It only describes the elements that will be added to the page and their location.
The next significant thing is selecting technology stack – frameworks, pro­gramming language, CMS that youre going to use.
Step 3. Design: Page Layouts, Review, and Approval Cycle
At the design phase, the website takes shape. All the visual content, such as photos, images, and videos is created at this step. All the information gathered through the first phase is vital. The target audience and the customer must be kept in mind while working on a design.
The website layout is the result of a designers work. It can be a graphic sketch or an actual graphic design. The main layout function is to demonstrate the basic functionality, represent the information structure, and visualize the content. Layouts contain colors, images, logos, and can give a general under­standing of the future product.
After that, the customer can examine the layout and send the developer his feedback. If the client is not sure about some aspects of the design, the layout can be changed and sent back to him. This cycle should be repeated until the customer is fully satisfied.
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Step 4. Content Writing and Assembly
Content writing and compiling usually overlaps with other stages of web­site creation. At this step, it is necessary to put in writing the very sense you would like to communicate to the target audience of the website and add calls­to-action. Content writing also involves the creation of catching headlines, sub­headings, tags, so that people can find what they are searching. It includes also writing new text, text editing, compiling the existing text, etc. As a rule, the cli­ent undertakes to provide website content ready to migrate to the site. It is bet­ter when all website content is provided before or during website coding.
Step 5. Coding
At this step, the website creating itself can be finally started. Graphic ele­ments have been designed at the previous stages should be used to create an ac­tual website. As a rule, the home page is created first. Then all sub-pages are added, according to the website hierarchy that was previously created in the form of a sitemap. CMS and frameworks should be implemented to make sure that the server can handle the installation and set-up smoothly.
All static web page elements designed during the mock-up and layout crea­tion should be created and tested. Then, interactivity and special features should be added.
CMS plugins can be installed at this step if theres a need. The other im­portant step is SEO (Search Engine Optimization). SEO is the optimization of website elements (e.g., title, description, keyword) that can help the site achieve higher rankings in the search engines.
Step 6. Testing, Review, and Launch
The most routine part of a process is testing. Every single link should be examined to make sure that there are no broken ones among them. Every form, every script, should be checked to find possible misprint. Use code validators to check if your code follows the current web standards. Valid code is necessary, for example, if cross-browser compatibility is crucial for you.
After checking and re-checking of the website, its time to upload it to a server. An FTP (File Transfer Protocol) software is used for that aim. After
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deploying the files, final test should be made to be sure that all the files have been installed correctly.
Step 7. Maintenance: Opinion Monitoring and Regular Updating
It is important to remember that a website is more of a service than a prod­uct. It is necessary to make sure that everything works fine and always be pre­pared to make changes in another case.
The feedback system added to the site will allow to detect probable diffi­culties. The highest priority task, in the case of problems, is to fix them as fast as you can.
Another important thing is keeping the website modern. If a CMS is used, regular updates will prevent from bugs and reduce security risks.
Conclusion
The 21st Century calls for having an online presence to dominate in the commercial market. A developer takes care of all the details that designing a website needs that a businessman might overlook. As you can see now, a website development process takes up much time, effort and skills from the entire team. Having a memorable website will put more impact on people. They will come back again to such website.
Ex. 7. Match the word combinations:
1. revolutionary a. design
2. custom-designed b. plan
3. intuitive c. elements
4. trendy d. interface
5. project e. writing
6. detailed f. inventions
7. visual g. risks
8. сontent h. presentation
9. graphic i. manager
10. security j. websites
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