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Стратегическое управление человеческими ресурсами. Русско-английский учебник

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and aspirations of all members of the organization. The problem consists in the fact that in many organizations the moments connected with a rigid variant come to the foreground leaving the aspects of soft strate­gic human resources management far behind.
Strategic human resources management offers huge advantages to the organizations regardless of the spheres of activity. These advantages consist in rational use of limited resources, and mainly, time. In addition, strategic management creates a feeling of confidence among the staff of organizations and their managers, promotes consistent design and implementation of management decisions, orients to sustainable develop­ment in market conditions.
Basically, the essence of strategic human resources management consists in the answer to three major questions:
1. At what stage of development the organization and its personnel
are?
2. In what direction, according to top managers, the personnel
should develop according to the strategy of organization’s development?
3. How the personnel should develop to meet the requirements of
the new task of the organization in the future?
Strategic analysis, strategic choice (or actually strategic planning) and strategy realization (making a strategic decision) give answers to these questions [2].
1.3. S
TRATEGIC HUMAN RESOURCES MANAGEMENT
IN THE SYSTEM OF ORGANIZATION MANAGEMENT
The considered objective reasons of the change in the paradigm of human resources management allow to draw a conclusion that in modern conditions an effective solution of the major problems of personnel policy, such as selection, training, estimation, compensation and proper use of human resources is possible only within the limits of the new approach to managing people – strategic human resources management. Strategic human resources management finds its expression in method­ology and management organization in conditions of uncertainty of the environment which is especially topical for modern Russia. However in an information society strengthening of globalization of economic processes will lead to greater uncertainty of the future condition of the market. It is connected both with avalanche-like development and introduction of new technologies with consequences that are difficult to predict and with unexpected occurrence of competitors who have mastered essentially new technologies.
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        ,      ­.   ,               ­,         . ,     ,       ,      ­.      ,    ­  ,  ,  ,           ,   ,    ,   (. 1.2) [4, . 152].
- -             +       
     «»
 1.2
   ,       ,    ­     ,  , ­,    .
   ,    .     ,   ­ .
  :
–  ;
–    ;
–  ,   ;
–     ;
–    .
   :
– ;
–    ;
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In recent years the approach to the development of the strategy of the organization, including strategic human resources management has changed. Previously it was believed that the strategy should be known only to a narrow circle of top executives and should not be made public, these days openly articulated policy is preferred. The strategy should be real and effective, it should be the business of not only top managers but also of all ordinary employees.
In this connection, to replace the approach according to which the staff is regarded as costs to be reduced, the approach according to which the staff is one of the resources of the organization which requires good governance, creation of conditions for development and investment, is becoming firmly established. The main characteristics of these ap­proaches are presented in tab. 1.2 [4, p. 152].
Compulsion Reasonability Minimization Optimization Short-term planning period Long-term planning period Results Means + Results Quality Quantity Inflexible Flexible Dependent Autonomous
Characteristics of the two approaches to the concept of staff
Staff-costs Staff-resource
Table 1.2
The concept is to orient an entrepreneur to achieve long-term objectives of the organization, based on which the policy with regard to recruitment, estimation, remuneration, development and motivation of the staff is developed.
This takes into account the conditions in which the organization operates. Internal and external factors affecting the activity of the or­ganization are distinguished.
The internal factors include:
– the objectives of the organization;
– the style of work in the organization;
– the essence of problems that the organization faces;
– human relations in groups;
– the style and experience of the head.
External factors include:
– trade unions;
– the governmental regulation and legislation;
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–   (   ); –      ; –   [1].
               .      ­:   , , ­,   , . .  ;  ­  ;      ;  ,  ,   .
     ­    (. 1.3).
  
1.      
2.  ­ ­
  
    ;   ;   ;  ;  ;   ;     ;      ;  ;    ;   ­;  ;      ;  
;    ; ;    ;   ­
  ; -
 1.3
3.  ­ ­  ­
4.  ­-  
 ;  ;  ;  ;  ;   ;  ;   
        
24
– economic conditions (including competition); – structure of labor force in the country; – the location of the organization [1].
All internal and external factors mentioned above influence the pe­culiarities of strategic human resources management in modern Russia. Currently the following factors have the biggest impact: the changing social values, attitudes, relationships, expectations and habits, i. e. social factors; economic situation in the country; political situation and the changing legal environment; the increasing competition, both internal and external.
The human resources policy satisfying the new approach includes four blocks of indicators (tab. 1.3).
Table 1.3
Blocks of indicators Indicators
1. Areas of activity of human resources management ser­vices
Indicators of human resources policy
roviding equal opportunities for effective work; the analysis of workplaces; planning of workplaces; recruitment; staff selection; estimation of the productivity of work; training and improvement of professional skills; career planning and promotion; payment; appointment of grants and service; maintenance of labor discipline; labor relations; maintenance of safe and healthy working conditions; establishment of a mode of work; estimation of workers
2. Personal charac­teristics of workers
3. Criteria for esti­mation of efficiency of human resources policy
4. Results of the human resources policy
bilities; mentality and propensities; preferences; working interests and motivations; personal qualities of workers
roductivity of work; legislation observance; satisfaction from work; presence of absence from work; fluctuation of staff; presence of labor conflicts; presence of complaints; frequency of traumatism at the workplace
The final results of the activity of the organization are characterized by the competitiveness of products and services
25
     -
p
y
y
p
g
      ­ . ,     (­   ),   ( ­  ),   (  ).        ­   (. 1.1) [17,
 
 
 
( 
(   - )
 
 :
  -
–  

;
  - -
–   
   -
  
 

(, , , )
 
(, , )
 )

 
(  )
. 14].
 
 
( 
(  
 )
)
, 
,   
 
 :

– ;

– ;

– ;

–  
 
 –      ,
 –    
. 1.1.      
         ( )   ­ (      ).      ­       , ­    .  
26
p
To understand the essence of strategic human resources manage­ment it is sensible to mention the view of the Swiss scientist M. Ortig, who distinguishes between managing employees (direct impact on the staff), personnel management (indirect impact on the staff), development of the organization (continuous development of the system). All three management functions can be combined into a unified concept of man­agement (pict. 1.1) [17, p. 14].
(society, economy, ecology, technology)
External factors
Internal factors
(management, vision, structure)
Managing employees
(direct impact on the staff)
 
(   - )
Functions of the top executives:
– in cooperation of the staff;
 
– the use of techniques
  -
to influence the behavior

of the staff
  - -    -  
Pict. 1.1. Human resources management in the system of management

Development of the organization
(permanent development of the system)
Partially – the result of regulatory processes for some time.
artially – the result of the evolutionary process of self-training
 
(  )
Personnel management
(indirect impact on the staff)
Development, implementation and estimation of the efficiency of the conception:
– recruitment; – estimation; – remuneration; – staff development
The account of external and internal factors by the head allows to manage employees (direct impact) and personnel (indirect impact by re­alization of the major functions of management). As a result of these ac­tions of the head the organization develops as a whole as the social sys­tem the major element of which is an employee. The development of staff
27
   ,     ­  ,    ­        .           ,     ,     .
  ,  
 ­ . ,      ,         ­ .       ­, . .   ,  ,         (  , ,    ,   , ,           ).
      ­     (vision), . .     ,      .   «» -   ­   .
      ­,           ­,        ­.         ­  ,  ,   ­  ,  «»    ­ ,    ,        [6].
    ,       .  ­     , ,   ,      ,  ­       ­    ( ),    ,   ,              , . .     ,    ,    .
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leads to the development of the organization, owing to the evolutionary process of self-training as employees have an opportunity and desire to improve work and management processes independently. In this case management is understood as a set of all personal aspects of formation, management and development of the social system focused on the achievement of strategic objectives.
Creating a social system, according to a Swiss scientist M. Hilba, means management for the sake of the staff, which is especially impor­tant for the convergence of interests of the administration and employees of the organization. The development, i. e. implementation of a set of measures encouraging training, retraining and development of personal qualities of a higher order (such as responsibility, initiative, creative ap­proach to business, imagination which is necessary for searching for and finding essentially new solutions to problems) acquires special signifi­cance in this context.
The concept of vision has great value in the conception of strategic human resources management, i. e. clear understanding of the objective of development, of major features of the organization in the future. The very notion of “vision” is interpreted differently in domestic and foreign literature [6].
Domestic scholars write about the actual strategy of the organiza­tion, while western authors speak of a clear picture of the future, based on which the strategy of the organization is built. Since the picture of the future in modern conditions is probabilistic in nature and typically in­volves the formulation of several scenarios, the «vision» should be seen as a picture of the future, which the top executives seek to create consid­ering changeable external factors.
Mutual influence of the staff, external factors and strategic objec­tives of the development of the organization is taken into account. In this case human resources management implies that, on the one hand, the major interest groups (group for claiming) are involved in the formula­tion of basic guidelines for the development of the organization, imple­mentation of the defined objectives and estimation of the prospects, on the other hand, the objectives and strategies, as well as tools of person­nel policy are deduced from an integral picture of the future of the organization, i. e. interests of both customers and employees, as well as the environment are taken into account.
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       ()     , , ­  ,     ­:
1.      
    ,   ,    ,       . 
,        (  ­  ).
2.      
   . : «   ,   ,   !»
3.      -
     , 
 ­          , ,    ­     ( ).
4.       -
      .               .
  ,    ()   , ,  ,   (. 1.2) [23, . 46].
   ( 1)         :
1.   , , -
    ,   ­ 
        ?
2.        
   ?
3.        
,          ­?   , ,    ?
4.         -
         , ,      ­ ?         ,    ?
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