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Файл:The Travel and Tourism Industry. Учебное пособие для студентов вузов, обучающихся по специальностям сервиса и туризма
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low-cost airline tickets with hotels’ special online offers. Some do it
themselves; others ask an agent to do it for them. This also means they
make travel arrangements much later, a phenomenon reflected in the
name of one of Britain’s most successful travel sites: lastminute.com.
This is the most radical change in the industry in half a century. Its
consequences are not yet clear, but they are sure to be extensive. Richard
Chamberlain, an analyst at Goldman Sachs, believes it means long-term
‘terminal decline’ for the mass-market package-holiday business, since its
pricing cannot remain attractive.
It also means an acceleration of mergers in the industry. Airlines have
been talking togetherness for some time — the latest being an alliance
proposed this week between Air New Zealand and Australia’s Qantas. But
mergers are taking place in other parts of the industry, too. In mid-July,
American Express said that it will take over the privately owned Rosenbluth International, a leading rival in the hard-pressed corporate-travel
business.
Another consequence is that companies are (almost for the first time)
being forced to be innovative. Firms such as Space Adventures and Red
Letter Days are offering thrills and spills as a holiday option — albeit a
very long holiday if you want to buy (for $20 million) a seat on Space
Adventures’ new package tour to the International Space Station, scheduled for 2005.
In the ‘well-being’ business, the fastest-growing niche in the industry,
resorts are offering ever more innovative combinations of massage, mud
and medicine. At its more extreme end are South Africa’s ‘scalpel safaris’. Combining cosmetic surgery in Johannesburg with a trip to the bush
or the beach, they are one step short of the sex-change vacations avail-
able in Thailand — a trip guaranteed to send you home feeling an entirely different person [10, 55—56].
Vocabulary notes
to be in the throes
(of smth.)
low-cost работающий (предоставляющий услуги) по
union çä. профсоюз
находиться в затруднительном положении
или ситуации (в связи с чем-либо)
сниженным ценам
191
carrier çä. авиакомпания
force фактор
issue çä. номер (журнала)
influential влиятельный
strike забастовка
check-in çä. регистрация (пассажиров в аэропорту)
to cut çä. сокращать
to match çä. сравняться; соответствовать
clearing house организация по сбору, классификации и
распространению информации или услуг
overcapacity способность производить больше, чем того
требует спрос
deal сделка
consultant çä. консалтинговая фирма
less and less do tourists
wander
to indulge (in smth.) çä. охотно заниматься (÷åì-ëèáî), делать
to surf the net çä. осуществлять тщательный поиск; выис-
consequence последствие
pricing ценовая политика
merger коммерческое слияние, объединение
to talk зд. обсуждать
togetherness общность; взаимодействие и сотрудничество
alliance объединение, альянс
to take over (smb.) вступать во владение (вместо кого-либо)
rival соперник
to be forced
(to do smth.)
thrills and spills зд. взлеты и падения; плюсы и минусы
albeit зд. пусть даже
package tour туристическая поездка; групповой туризм;
çä. туристы все реже и реже заходят (обращаются); инверсия (нарушение порядка
слов: часть сказуемого do — перед подлежащим tourists) употреблена здесь для придания предложению большей выразительности
óïîð (íà ÷åì-ëèáî)
кивать в сети (т.е. в Интернете)
быть вынужденным (сделать что-либо)
192
комплексное турне (проводится с использованием нескольких видов транспорта и
включает в себя различные виды обслуживания)
to schedule намечать; (за-) планировать; назначать (for
— на какое-либо время)
‘well-being’ business сфера предоставления услуг, направленных
на улучшение самочувствия клиента
niche ниша (на рынке услуг)
resort курорт
massage [~m9sa:3] массаж
mud çä. лечебные грязи
scalpel скальпель
cosmetic surgery пластическая хирургия
one step short çä. почти
bush местность, покрытая кустарником (обыкн.
о бывших британских колониях; в широком значении — сельская местность);
«буш»
sex-change изменение пола (путем хирургического
вмешательства)
Vocabulary focus
4. Match the equivalents:
1) resort a) покупать
2) buy b) лекарство
3) consequence c) авиакомпания
4) merger d) покупать
5) between e) курорт
6) carrier f) между
7) buy g) слияние
8) medicine h) последствие
9) own i) имеющийся в наличии
10) propose j) владеть
11) available k) предлагать
193
5. Match the words with their definitions:
1) holiday a) an opportunity to sell a particular product or service
that no one else is selling
2) merger b) a journey, especially to Africa, in order to watch,
take pictures of, or hunt wild animals
3) massage c) a place where planes arrive and leave consisting of
runways and large buildings for passengers
4) message d) the process of combining two companies or organi-
zation to form a bigger one
5) airport e) a period of 100 years, usually counted from a year
ending in -00
6) safari f) a person who does business for another person
7) niche g) the person who is in charge of you at work
8) magazine h) the action of pressing, squeezing, and rubbing some-
one’s body in order to reduce pain in their muscles or
make them relax
9) century i) a period of time when you do not work or study and
do things for pleasure instead
10) staff j) a piece of written or spoken information which you
send to someone, especially when you cannot speak to
them directly
11) boss k) a large thin book with a paper cover, containing re-
ports, photographs, stories, etc, usually published once a
month or once a week
12) agent l) the people who work for a particular company, or-
ganization, or institution [16]
6. Match the synonyms:
1) carrier a) vacation
2) purchase b) airline
3) entire c) complete
4) spa d) own
5) holiday e) want
6) have f) talks
7) negotiations g) company
8) firm h) propose
194
9) suggest i) resort
10) finish j) international
11) wish k) too
12) name l) buy
13) global m) title
14) also n) end
7. Match the antonyms:
1) little a) north
2) buy b) beginning
3) rise c) low
4) early d) inside
5) south e) decline
6) end f) private
7) short g) long
8) common h) late
9) high i) much
10) separately j) sell
11) outside k) together
Comprehension
8. Answer the questions on the text:
1. What has become a serious force in the travel industry lately?
2. How does Fortune magazine list Michael O’Leary?
3. Why doesn’t Fortune list Rod Eddington, the boss of British Airways?
4. Why did check-in staff at Heathrow airport go on strike?
5. What was the dispute brought about by?
6. How has the Internet affected the travel business?
7. Why is this influence considered by the author as revolutionary?
8. What is now the largest e-business in the world, according to Forrester?
9. How much did American consumers spend on travel online dur-
ing the first half of 2003?
10. What does the term ‘dynamic packaging’ mean?
11. Why do potential tourists increasingly indulge in ‘dynamic pack-
aging’?
195
12. What do tourists want to combine their own low-cost airline
tickets with?
13. Do tourists do it themselves or ask an agent to do it for them?
14. What is the most radical change in the travel industry in half a
century?
15. What are the consequences of this change, according to Richard
Chamberlain?
16. Why are these consequences sure to be extensive?
17. Why does this radical change mean long-term ‘terminal decline’
for the mass-market package-holiday business?
18. What else does this change mean?
19. What has caused an acceleration of mergers in the travel industry?
20. What kind of alliance was proposed between Air New Zealand
and Australia’s Qantas? Why?
21. Why are companies being forced to be innovative?
22. Why are mergers taking place in other parts of the travel industry?
23. What are some trips to the bush or the beach in South Africa
combined with?
24. What kind of vacation is available in Thailand?
25. Why do some tourists come back home from Thailand feeling
entirely different persons?
9. Complete the sentences using proper words and phrases
in the box.
to take over; personnel; consumers; greatly influenced; increasingly
indulge; innovative; are combined; e-business; the more buyers; online
1. By 2008, one-third of all travel business will be booked _______.
2. Potential tourists _______ in ‘dynamic packaging’.
3. Travel is now the largest _______ in the world.
4. ‘American Express’ plans _______ a privately owned firm.
5. The more deals the web offers, _______ it finds.
6. Travel companies are being forced to be _______.
7. The Internet has _______ the travel business.
8. American _______ spend a lot on travel online.
9. Some trips to South Africa _______ with cosmetic surgery.
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10. Check-in _______ at Heathrow airport went on strike.
10. Say whether the following statements are true or false.
Comment on the true statements and correct the false ones.
1. Low-cost airlines do not seriously affect the travel industry.
2. The Internet has already had a revolutionary influence on the
tourist business.
3. Resorts offer many innovative combinations of massage, mud
and medicine.
4. Tourists refuse to combine their own low-cost airline tickets with
hotels’ special online offers.
5. O’Leary, chief executive of Ryanair, is listed as one of the influ-
ential businesspersons.
6. The more deals the web offers, the less buyers it finds.
7. Tourists seldom indulge in ‘dynamic packaging’.
8. Mergers are taking place in many parts of the travel industry.
Discussion
11. Evaluate a potential tourist’s (or a travel agent’s)
activities using the following phrases:
• travel online;
• travel agency;
• the main vendor in town;
• spent much of this week;
• did not wander passively into travel agents’ offices;
• did not take whatever had already been pre-packaged for customers;
• ‘dynamic packaging’;
• was surfing the net;
• to combine his own low-cost airline tickets with hotels’ special
online offers;
• asked an (another) agent to do it for him;
• made all travel arrangements.
After having done the task describe these activities in detail.
197
12. Work in pairs:
a) Look at the following words and phrases and think of a story
that might combine them all. You may reorder them in any
way you like using any form of the verb:
• a new travel agency opened;
• spent much of last week in talks with an agent;
• travel has already become the largest e-business in Russia;
• were booked online;
• made all travel arrangements himself;
• a strike by check-in staff at Sheremetyevo airport;
• the company needed to cut costs;
• at attractive prices;
• a ‘scalpel safari’ in Kenya;
• a combination of massage, mud and medicine.
b) When you have decided upon the story, tell it to your partner.
Then listen to that of your partner. Ask each other as many
questions as you can to learn further details or clarify some
points.
13. Entitle the paragraphs beginning with the words:
The low-cost carriers…
In the ‘well-being’ business…
14. Divide the text into other logical parts and entitle each of them.
15. Give a summary of the text.
198
Case study
Case 1
FUTURE PROSPECTS FOR THE TRAVEL INDUSTRY
Background:
Two growth areas to boost the travel industry are Chinese enthusiastic tourists and the over-50s. Any business that can meet the needs of
these two groups will prosper in the future.
1. Read the supporting article and provide detailed answers
to the case questions below.
In the longer term, the travel industry has two particularly enticing prospects: the Chinese and the over-50s. Although still restricted in where and
how they can travel, the Chinese are likely to be enthusiastic tourists in the
future. Over 16.5 million of them ventured abroad in 2002, twice as many as
in 1998 and almost as many as the French and Italians. Many went only as
far as Hong Kong, which this week announced an easing in its restrictions
on visitors from nearby Juan-dung province, news that was sufficient to lift
the share price of Hong Kong & Shanghai Hotels by almost 7%.
Other places, such as Singapore, are also making it easier for Chinese
tourists to visit. Germany has become the first country in the European
Union to obtain ‘Approved Destination Status’, which makes it eligible
to receive Chinese organised tours. Germany expects 1 million Chinese
visitors by the end of the decade.
The other growth area exciting the industry is the over-50s. There are
going to be many more of them, and they are going to be healthier,
wealthier and wiser about booking vacations. As a group they account for
a disproportionately high percentage of those who buy travel over the
Internet. Markus Deutsche, managing director of Cendant Vacation, reckons that by 2005 30% of all travellers will be over 50. Any business that
can meet their online needs will travel far in the future [10, 56].
Vocabulary notes
to boost (smth.) давать толчок, способствовать развитию
(÷åìó-ëèáî)
in the longer term çä. в более долгосрочном плане
enticing заманчивый, привлекательный
prospect перспектива; планы на будущее
the over-50s çä. люди старше 50 лет
to restrict ограничивать
to venture çä. отважиться (рискнуть, осмелиться) по-
ехать куда-ëèáî
easing çä. послабление; упрощение
restriction ограничение
sufficient достаточный
to lift çä. повышать, увеличивать
share price стоимость акций
to make easier облегчать
to visit çä. путешествовать, ездить куда-ëèáî
to make (smb.) eligible
(to do smth.)
decade десятилетие
growth area çä. фактор роста
to excite çä. способствовать развитию
wise мудрый, очень умный
to meet smb’s needs отвечать (соответствовать) чьим-либо запро-
to travel far çä. добиваться многого; достигать больших
зд. разрешать, позволять (кому-либо сделать
что-либо)
сам; удовлетворять чьи-либо потребности
результатов
Case questions:
1. What two groups of tourists are particularly enticing for the travel
industry?
2. Which of these groups of tourists are still restricted in where and
how they can travel? Why?
3. Why are the Chinese going to be enthusiastic tourists in the future?
4. What will make Germany eligible to receive Chinese organised tours?
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