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Предмет:
Файл:The Travel and Tourism Industry. Учебное пособие для студентов вузов, обучающихся по специальностям сервиса и туризма
.pdf
(= sustainable tourism)
life-long dream çä. заветная (извечная) мечта
prosperous процветающий
amidst посреди
awe благоговение
confusion çä. сумятица
controversy противоречивость
decade десятилетие
to describe описывать
to meet the needs отвечать потребностям, нуждам
to compromise подвергать риску, опасности
to conserve сохранять, оберегать
in the early 1970s в начале 70-х гг. ХХ века
environment çä. окружающая среда
to sustain беречь, сохранять
master plan генеральный план
to place priority отдавать приоритет
environmental protection защита (охрана) окружающей среды
recession экономический спад
to sacrifice жертвовать
to show signs проявлять признаки, свойства
environmentally friendly çä. не вредящий окружающей среде
cardboard картон
native коренной, местный житель; абориген
shack лачуга, хижина
running water водопровод
sewage system канализация
garbage мусор, отходы
wharf пристань; причал
water treatment водоснабжение
to prove оказываться
destructive разрушительный, гибельный, деструктив-
íûé
earth’s natural beauty естественная природная красота земли
plentiful обильный
rainforest тропический лес; влажные джунгли
coral reef коралловый риф
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ice glacier ледник
appreciation понимание; способность ощущать
тонкие различия или оттенки, нюансы
Vocabulary focus
4. Match the equivalents:
1) trend a) благосостояние
2) ship b) приключение
3) adventure c) крупномасштабный
4) concept d) фактически, на самом деле
5) phenomenon e) судно, пароход
6) well-being f) тенденция
7) actually g) идея, понятие
8) large-scale h) явление
9) coastline i) береговая линия
10) enjoy j) мечта
11) dream k) наслаждаться
5. Match the synonyms:
1) native a) animals
2) fauna b) shore
3) poor c) traveler
4) flora d) insufficient
5) important e) plants
6) tourist f) local
7) remote g) far-off
8) beach h) vital
9) room i) place
6. Match the antonyms:
1) unique a) scarce
2) plentiful b) failure
3) long c) insufficient
4) visitor d) common
5) close e) improve
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6) worsen f) find
7) sufficient g) palace
8) shack h) short
9) prosperity i) native
10) lose j) remote
7. Match the words with the their definitions:
1) generation a) a type of organized holiday in which people do new
and exciting things, for example, a trek, or a safari
2) nature b) a very high hill
3) trend c) all people of about the same age
4) leader d) a person who guides or directs a group, team, or
organization
5) money e) a general tendency or change in direction in the
way a situation is developing
6) adventure
tourism
7) mountain g) coins or paper notes with their value printed on
8) desert h) a large area of land covered with sand, where
f) everything that exists in the world which is not
made or controlled by people, such as the weather,
plants, and animals
them, which you use when you buy and sell things
there is very little rain and very few plants [16]
Comprehension
8. Answer the questions on the text:
1. What phenomenon has the tourism industry witnessed within the
past few years?
2. Is there a true definition of what ecotourism really is?
3. Why has ‘adventure tourism’ become the fastest growing segment
within the world’s tourism?
4. Why is ‘responsible tourism’ or ‘sustainable tourism’ a life-long
dream for ecologists, scientists, and students?
5. Why is ‘responsible tourism’ a potentially prosperous business for
the tourism industry?
6. What knowledge are ecotourists provided with?
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7. Why is ecotourism considered a key tool in achieving sustainable
development?
8. Where is a beach location of Cancun situated?
9. What kind of attractions was Cancun meant to have?
10. Why were Cancun natives moved off their homeland?
11. Do you think that generations to come can continue to enjoy
earth’s natural beauty like we do? Why? or Why not?
12. Why does mass tourism sometimes prove to be destructive?
13. How can ecotourism help improve the local economy and con-
servation efforts?
9. Complete the sentences using proper words and phrases
in the box.
what ecotourism really is; for ecologists and scientists; by ships;
natural areas; to meet the needs; prosperous
1. ‘Adventure tourism’ is a potentially _______ business.
2. Ecotourism is a responsible travel to _______ that conserves the
environment.
3. It is difficult to describe _______ because there are a lot of in-
terpretations of this concept.
4. Any coastline can be damaged _______ coming into the wharf.
5. Travel agencies try _______ of all their customers.
6. ‘Responsible tourism’ is the latest trend and a life-long dream
_______.
10. Say whether the following statements are true or false.
Comment on the true statements and correct the false ones.
1. The term ecotourism is rather difficult to describe.
2. ‘Sustainable tourism’ is a potentially prosperous business for the
tourism industry leaders.
3. ‘Adventure tourism’ has proven to be very destructive.
4. The focus of ecotourism is to provide tourists with new knowl-
edge about a certain natural area.
5. Ecotourists often destroy the exotic environment that surrounds
them.
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6. Today there are more natives than visitors at Cancun.
7. Cancun is one of the famous Mexican cities.
8. Drawing up their plans, ecologists place priority on environ-
mental protection.
9. Cancun natives live in modern houses with running water and a
sewage system.
10. There exists a true definition of what ecotourism really is.
Discussion
11. Try to evaluate a travel agency’s specialization using the
following words and phrases:
• travel agency;
• based in the United States;
• fastest growing segment;
• niche;
• the world’s largest industry;
• a potentially prosperous business;
• sustainable development;
• not to destroy the exotic environment;
• to surround;
• economic instability;
• well-being of the local people;
• potentially profitable.
After having done the task describe this travel agency in detail.
12. Work in pairs:
a) Look at the following words and phrases and think of a story
that might combine them all. You may reorder them in any way
you like using any form of the verb:
• a new travel agency;
• to open;
• adventure tourism;
• one such place was the island of Phuket in Thailand;
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• the Indian Ocean;
• tsunami;
• Thailand and Indonesia;
• national emergency;
• on December 26, 2004;
• in the Pearl Hotel;
• destroyed the exotic environment that surrounded them;
• coral reefs;
• were saved by chance;
• direct flight back to Moscow;
• safe and sound;
• although the money was not returned;
• happy relatives.
b) When you have decided upon the story, tell it to your partner.
Then listen to that of your partner. Ask each other as many
questions as you can to learn further details or clarify some
points.
13. Entitle the paragraphs beginning with the words:
Although the term may be new…
In the early 1970s…
14. Divide the text into other logical parts and entitle each of them.
15. Give a summary of the text.
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Case study
NO BUSINESS LIKE SNOW BUSINESS
Skiing in Africa
Background:
In today’s travel market, the rich, young clientele can come for winter holidays to sub-Saharan resorts to practise skiing between May and
September during the southern hemisphere winter.
1. Read the supporting article and provide detailed answers to
the case questions below.
Who would build and run a ski resort in sub-Saharan Africa? ‘Lunatics’, says Ivan van Eck, the only man to do it successfully. Between 1969 and 1992, five attempts to create ski slopes in southern
Africa’s Drakensberg mountains melted into nothing. Snow was irregular, costs were high and paying visitors rare. But Mr van Eck’s
Tiffindell resort, on a 3,000 m (9,900 feet) peak just south of Lesotho,
has managed to produce an African ski season every year for the past
decade. Now Mr van Eck is expanding the resort and slope. How has
he managed it?
It is an unlikely triumph. There are no alpine conditions for easy success: Tiffindell has little snow, a difficult road (four hours on a gravel track
that creeps up a cliff), a remote and poverty-stricken location, no piped
electricity or water, and a continent of people bewildered by the idea of
playing in the cold. On the rare occasions when real snow is abundant,
reaching or leaving the resort can be impossible. Last year clients who were
trapped for a week on the hillside had to be rescued by helicopter. Yet between May and September, the southern hemisphere winter, over 5,000
people arrive for nights in draughty chalets, and days of delighted slithering
down some 1.5 hectares (3.7 acres) of artificial snow.
The rich, young clientele comes as much for the cabaret nights, fun
in the sauna and après-ski, as to practise for winter holidays in Europe
or America. The resort is now the biggest single employer in this rural
137
corner of the eastern Cape. It provides seasonal jobs for 95 local unskilled workers and for 60 skilled staff and instructors from Johannesburg and abroad. Children from local schools get free ski instruction, if
they can reach the slopes. The country’s annual ski championship is
held here in August, and South Africa hopes to send competitors to the
winter Olympics. Scores of farms in nearby valleys have opened guest
houses for skiers. Other tourism is booming, as more visitors get to
know the area.
Although the resort is not reliably profitable, Mr van Eck has begun a
150 million rand ($20 million) expansion. The wiggly and slightly bumpy
slope will be lengthened, and comfortable villas will be added to the existing bunkhouses. None of this is easy, partly because driving supplies up
the gravel track takes a lot of time and diesel. A new dry-ski slope in Johannesburg is also being built to encourage more people to try skiing.
Why do all this? Because of competition. A rival operator across the border in Lesotho, Afri-Ski, is starting to pump its own fake snow. If Afri-Ski
succeeds, Tiffindell will lose its novelty value[11, 57].
Vocabulary notes
to run çä. руководить, возглавлять
ski resort лыжный курорт
lunatic сумасшедший, безумный
sub-Saharan Africa территория, находящаяся южнее пустыни
Сахара
to melt into nothing не привести ни к чему
irregular çä. редко выпадающий
decade десятилетие
unlikely çä. невероятный, непостижимый
gravel гравий; галька
cliff крутой склон, откос; холм; утес
poverty-stricken бедствующий, сильно нуждающийся
to bewilder приводить в замешательство; смущать, ста-
вить в тупик; сбивать с толку
to be trapped попадать в ловушку, капкан
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draughty продуваемый сквозняками
chalet шале; отдаленный пастуший домик в Альпах,
сельский домик (в Швейцарии); дом в
швейцарском стиле (c большими верандами)
to slither скользить; скатываться вниз
clientele клиентура
cabaret ночное кабаре; эстрадное выступление в
кабаре
après-ski
rural çä. расположенный не в городской, а в
Cape ñîêð. мыс Доброй Надежды (the Cape of
skilled квалифицированный
to hold (held, held) проводить (совещание, съезд)
competitor çä. участник
competition çä. конкуренция
scores çä. десятки
reliably çä. стопроцентно
rand рэнд (рaнд) — денежная единица ЮАР
wiggly ðàçã. извилистый
bumpy неровный, бугристый
bunkhouse барак для рабочих
diesel çä. соляр — топливо для дизельных двига-
dry-ski slope çä. склон для лыжного спуска, покрытый
to encourage поощрять
to pump накачивать насосом
fake çä. искусственный, поддельный
франц. виды деятельности, которыми лыжники занимаются ради отдыха на исходе
дня, проведенного на лыжах; áóêâ. «после
лыж»
сельской местности
Good Hope)
телей
сухим льдом
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to succeed добиться успеха; преуспеть
novelty value çä. ценность, созданная благодаря новизне
Case questions:
1. What part of the continent do we call sub-Saharan Africa?
2. What does Ivan van Eck do for a living?
3. Why did first five attempts to create ski slopes in southern Af-
rica’s mountains fail?
4. Is real snow often abundant in southern Africa’s mountains?
5. Has Mr van Eck’s succeeded easily? Give some facts to support
your point of view.
6. Why is Ivan van Eck expanding the Tiffindell resort and the slope?
7. What makes this resort the biggest single employer in this rural area?
8. Why do you think children from local schools get free ski in-
struction?
9. What jobs does it provide?
10. Why does clientele arrive at the Tiffindell resort between May and
September?
11. Why has Mr van Eck begun a 150m rand ($20m) expansion?
12. Why is a new dry-ski slope in Johannesburg being built?
Role-play:
Pretend you are planning to build and run a ski resort in Sochi. You
are faced with numerous problems. Still you intend to do your best to
attract well-off travelers. You make a big decision to make an attempt to
create the first ski slope on the Black Sea Coast.
While making a final decision consider the following issues:
• Sochi is one of the three candidate cities to host the winter
Olympics in 2014;
• two other candidate cities are Salzburg (Austria) and Pyengchon
(South Korea);
• as an entrepreneur you must provide your partners and yourself
with a reasonable return on investment;
• no competition has been predicted so far;
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