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Файл:The Travel and Tourism Industry. Учебное пособие для студентов вузов, обучающихся по специальностям сервиса и туризма
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7) independent g) long
8) intangible h) lose
9) love i) reward
10) meaningful j) the same
11) never k) tangible
12) punishment l) always
13) reality m) pleasant
14) satisfaction n) meaningless
15) scarce o) dependent
16) short p) expectation
17) sunset q) worst
18) unpleasant r) despise
Comprehension
8. Answer the questions on the text:
1. What does satisfaction (or dissatisfaction) with the travel experi-
ence depend upon?
2. What sort of travel will result in psychic reward?
3. Why do travel literature and films often falsify reality?
4. Why is the same trip experienced differently by different people?
5. What shots create expectations that cannot be realized?
6. What kind of advertisements can lead to tourists’ disappoint-
ment?
9. Complete the sentences using proper words and phrases
in the box.
could not admire it; disappointed; an isolated mountain cabin;
city dwellers; different people; falsify
1. Travel literature and films often _______ reality.
2. _______ might find mountains dull and dangerous.
3. Thai food was delicious, but my wife _______ since she was
dyspeptic at the moment.
4. The same trip can be experienced in so many different ways by
_______.
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5. Her expectations had not been realized, that’s why she was bit-
terly _______ with that trip.
6. I strongly recommend you a vacation in _______ — this would
allow for self-discovery, and rest.
10. State whether the following statements are true or false.
Comment on the true statements and correct the false ones.
1. Gregarious individuals like being alone on the trip.
2. Expectations that cannot be realized often lead to disappointment.
3. The phony shots of nature may sometimes lead to disappointment.
4. Each travel is quite a tangible object.
5. Even nature can falsify reality if shot selectively.
6. The glorious sunset that occurs very often creates expectations that
cannot be realized.
Discussion
10. Describe a summer vacation of two students
using the following words and phrases:
− to be a great bore; − to be highly gregarious;
− to love the rain; − to lie in the sun;
− beach; − to lie around all day;
− to play cards; − to watch television;
− mountain cabin; − to undertake this travel;
− typical city dweller; − to find the place dull;
− to be constantly dyspeptic; − to create pleasant anticipation;
− aversion; − to realize expectations;
− rest; − to lead to disappointment.
11. Work in pairs:
a) Look at the following phrases and phrases and think of a story
that might combine them all. You may reorder them in any way
you like using any form of the verb:
• in the Caucasus;
• to climb mountains;
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• we both agreed;
• glorious sunset;
• majestic mountain scenery;
• have long since been my delight;
• at first;
• heights made my girlfriend dizzy;
• we experienced it differently;
• an isolated mountain cabin;
• allowed for escape, self-discovery, and rest;
• provided scenic beauty;
• decided to go there next summer.
b) When you have decided upon the story, tell it to your partner.
Then listen to that of your partner. Ask each other as many
questions as you can to learn further details or clarify some
points.
12. Entitle the paragraphs beginning with the words:
Satisfaction, or dissatisfaction…
Travel is an experience…
13. Divide the text into other logical parts and entitle each of them.
14. Give a summary of the text.
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Case study
QUEEN MARY-2 LEAVES1 ON MAIDEN VOYAGE
Background:
Queen Elizabeth II officially launched Queen Mary-2, the new cruise
liner, that took more than five years to build, left the southern English
port of Southampton for Fort Lauderdale on its maiden 14-day journey
from Europe to the United States.
1. Read the supporting material and provide detailed answers to
the case questions below.
LONDON — The world’s largest cruise ship2, Queen Mary-2, set
3
sail
for the United States on its maiden voyage4 Monday, carrying 2,600
5
passengers who paid up to $48,000 for the privilege
QM-26, the 150,000-ton Cunard Line vessel7, left the southern Eng-
lish port of Southampton on the 14-day journey to Fort Lauderdale,
Fla.8, its first voyage9 with fare-paying passengers10.
Although Cunard Line has denied reports of a terrorist threat11 against
the vessel, security was tight and police maintained a high profile12.
The maiden departure
15
an hour late
.
13
, marked by fireworks and a brass band14, was
‘There was significantly more baggage than we anticipated
Conover, Cunard Line president, said explaining the delay. As a small flotilla of boats turned out to watch the giant liner pull away, passengers lining the ship’s balconies waved Union Jack flags
Ceremonies welcoming the vessel to Southampton on December 26
were subdued19 out of respect for those killed when a gangway20 collapsed21 November 15 at the shipyard in St. Nazaire, France, where the
ship was built.
Thousands of people watched last week as Queen Elizabeth II officially launched the $1 billion ship
22
, which is named for her grandmother
Queen Mary, wife of King George V, who reigned from 1910 to 1936.
The new cruise liner took more than five years to build. It is 1,138
feet long and 238 feet high — as tall as a 21-storey building. It will take
.
16
’, Pamela
17
and threw streamers18.
over the trans-Atlantic duties of the Queen Elizabeth-2 ocean liner. Its
23
2,600 passengers
will have the run of six restaurants, five swimming
pools, an art gallery and a movie theater that doubles as a planetarium.
24
Fares
for Queen Mary-2’s fully booked maiden voyage25 from
Southampton to Fort Lauderdale, began at $4,400 per person for 14
nights and rose to $48,310. Cunard Line belongs to the U.S. Company
26
Carnival, but sails under the British flag
The Queen Mary-2’s reign
27
as the world’s biggest ocean liner is expected to be brief. Cruise operator
cently confirmed an order
30
Ultra Voyager
, which will accommodate31 3,600 passengers and be big-
29
with Finland’s Kvaerner Masa-Yards for the
.
28
Royal Caribbean Cruises Ltd. re-
ger than the Queen Mary-2. The Ultra Voyager is expected to enter ser-
32
vice
in 2006 [AP, Monday, January l2, 2004; 13, 8].
N o t e s
1. to leave — покидать (кого-либо; какое-либо место); уезжать.
2. cruise — круиз, морское путешествие; ship — корабль; морское
судно.
3. to set sail for — направиться в…; set sail — перен. «поднял паруса»;
áóêâ. — установил парус.
4. maiden voyage — первое плавание; первый рейс нового корабля
privilege — привилегия; преимущество.
5.
6. QM-2 — Queen Mary-2.
7. 150,000-ton Cunard Line vessel — судно водоизмещением 150 тыс.
тонн, принадлежащее компании Cunard Line; vessel — корабль, судно.
8. Fort Lauderdale, Fla. — Форт Лодердейл город в штате
Флурида;Fla. — ñîêð. Florida.
9. voyage — плавание, морское путешествие.
10. fare-paying passengers — пассажиры, оплатившие проезд, питание
и напитки (drinks), в том числе, и алкогольные.
11. terrorist threat — террористическая угроза.
12. police maintained a high profile — полиция отвечала всем параметрам высокого качества несения службы; maintain — сохранять; поддерживать в хорошем состоянии; profile — совокупность параметров.
13. maiden departure — отправление в первое плавание.
14. fireworks and a brass band — фейерверк и духовой оркестр; brass
—медные духовые инструменты.
15. an hour late — на час позже; с опозданием на час.
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16. to anticipate — ожидать, предвидеть.
17. waved Union Jack flags — размахивали флагами Юнион Джек;
Union Jack (also Union flag) — национальный флаг Великобритании.
18. streamer — вымпел; длинная узкая лента.
19. subdued — приглушенный, смягченный.
20. gangway — трап; сходни.
21. to collapse — разрушаться, обваливаться, оседать.
22. Queen Elizabeth II officially launched the $1 billion ship — королева Елизавета II официально отметила спуск на воду корабля стоимостью один миллиард долларов.
23. 2,600 passengers — 2600 пассажиров.
24. fare — плата за рейс; стоимость плавания.
25. fully booked maiden voyage — первое плавание, все билеты на которое распроданы.
26. sails under the British flag — плавает под британским флагом.
27. reign — правление, царствование; доминирование.
28. cruise operator — турфирма, специализирующаяся на круизах.
29. recently confirmed an order — недавно подписала заказ [контракт]; to confirm — одобрять, утверждать (договор, соглашение и т.д.).
30. Ultra Voyager — «Ультра Вояджер», название строящегося океанского лайнера.
31. to accommodate — вмещать (людей и т.п.).
32. to enter service — поступать в эксплуатацию; входить в строй
ГРАММАТИЧЕСКИЙ КОММЕНТАРИЙ
СУБЪЕКТНЫЙ ИНФИНИТИВНЫЙ ОБОРОТ ИЛИ СЛОЖ-
НОЕ ПОДЛЕЖАЩЕЕ
Пример 1:
The Queen Mary-2’s reign as the world’s biggest ocean liner is expected to be brief. — Ожидается, что «царствование» «Куин Мэри-2»
как самого большого в мире океанского лайнера будет коротким
[непродолжительным].
В оригинале использован субъектный инфинитивный оборот.
Можно дать ключевой или предварительный перевод с почти пословным соответствием: «Царствование» (т.е. доминирование на
рынке круизов) «Куин Мэри-2» как самого большого в мире океанского лайнера ожидается быть коротким. Передаваемая мысль уже
166
ясна, а отсюда следует и ее правильное изложение (см. первый вариант перевода).
Пример 2:
The Ultra Voyager is expected to enter service in 2006. — Ожидается, что «Ультра-Вояджер» будет сдан в эксплуатацию в 2006 г.; ключевой или предварительный перевод с почти пословным соответствием: «Ультра-Вояджер» ожидается поступить на службу в 2006 году
[13, 8].
Case questions:
1. What destination did Queen Mary-2 set sail for?
2. How many passengers will the ocean liner carry?
3. What was the maiden departure marked by?
4. Did the departure take place on time?
5. Where was the new cruise liner built?
6. Who launched the new cruise liner officially?
7. What country’s flag does the ship sail under?
8. How many restaurants will be available to the passengers?
9. How many swimming pools will be at the passengers’ disposal?
10. How much are the fares for this voyage?
11. Why is the Queen Mary-2 ’s reign as the world’s biggest ocean
liner expected to be very brief?
12. Where will Ultra Voyager be built?
13. How many passengers will Ultra Voyager accommodate?
Role-play:
Pretend you run one of the famous Moscow travel agencies. You only
service rich clientele. You decide to coax some of your former customers
to book a 14-day journey on board Queen Mary-2 on its maiden voyage.
While persuading the customers, stress the following issues
among others:
• Cunard Line has already denied reports of a terrorist threat;
• Queen Elizabeth II will officially launch the ship;
• the cost of the ship amounted to $1 billion;
167
• the liner is as tall as a 21-storey building;
• its 2,600 passengers will have the run of six restaurants, five
swimming pools, an art gallery and a movie theater;
• fares for the voyage
for 14 nights;
• it is a unique opportunity to spend a fortnight on board the
world’s biggest ocean liner;
• the Queen Mary-2’s reign as the world’s biggest cruise liner is
expected to be very brief.
are between $4,400 and $48,310 per person
2. Identify key points in the text and extract information from it to
pass on to your partner.
3. Let your partner see whether key points identified by you are
the same as those covered in the text. Let him / her agree or
disagree with you.
168
___________UNIT 12___________
NEW TRENDS IN THE
TRAVEL INDUSTRY (part 1)
Pre-reading
1. Read and translate the following international words:
weekend
boat
rent
visitor
statistics
support
economy
list
priority
instance
bankruptcy
passenger
normal
end
financial
cruise
agency
plane
margin
process
consultancy
report
traditional
rate
2. Read and translate the following groups of words derived from
a common root:
1) equal — equally — unequal — unequally — equalize — equalizer
— equality;
2) economics — economy — economist — economic — economical —
economize — economizer;
3) cancel — cancelled — cancellation;
4) work — worker — workable — workaholic — workday — worka-
day — workforce — workbook — workfare — framework — teamwork;
5) popular — popularly — unpopular — popularize — populariza-
tion — popularity — populate — populated;
6) force — forcible — enforce — enforceable — unenforceable —
reinforce.
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Reading
3. Read the text and translate it. While reading the text try and
find answers to these questions:
1. What advice did the American and British governments give to
travellers in mid-May?
2. What coast did Japanese tourists visit in July?
3. What airline suspended all flights to Kenya for over a month?
NEW TRENDS IN THE TRAVEL INDUSTRY (part 1)
The travel industry is in the throes of the biggest revolution to hit
it since the start of scheduled flights
Tourists are on the move again. Last weekend it was hard to find a
houseboat for rent on the Dal Lake, as visitors returned in bulk to Kashmir’s long troubled valley. It is equally hard to find a seat on a Turkish
Airlines flight from Istanbul to London in the first half of September.
Iraq’s north-western neighbour is enjoying a summer season that it did
not dare hope for just a couple of months ago.
Broader statistics support this picture. The cautious Japanese are
leaving home again. In one week in July, the number of Japanese visiting
Queensland’s gold coast was some 20% higher than a year earlier. Foreign visitors are returning even to Israel. Arrivals there were up 44% in
June, to a level similar to the months immediately before September
11th. Terrorist threats, the Iraq war, SARS and the economic downturn
in western economies are all being shrugged off as consumers demonstrate once again how remarkably high holidays come on their list of priorities.
It is not yet good news everywhere. Kenya, for instance, has not recovered from the American and British governments’ advice to travellers
in mid-May to stay away — which led British Airways to suspend all
flights to Kenya for over a month. A survey of 72 local tourism companies by Ernst & Young found that they lost 2 billion Kenyan shillings ($27
million) from cancellations in the two weeks after the warnings.
Many firms have suffered in the two years that the industry has been
in trouble. American carriers such as US Airways and United Airlines have
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