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Файл:The Travel and Tourism Industry. Учебное пособие для студентов вузов, обучающихся по специальностям сервиса и туризма
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ный климат
to bake çä. жариться на солнце
to flock çä. стекаться; приходить толпой, собираться
толпами
to sample испытывать, пробовать
to boast çä. иметь что-либо хорошее или ценное, чем
восхищаются окружающие или приезжие
buzz çä. деловая суета, суматошная активность
peninsula полуостров
booze выпивка, спиртное; попойка; сленг пьянка
unveiled çä. с открытым, т.е. не закрытым (íàïð., густой
вуалью, чадрой или паранджой) лицом (о женщинах мусульманского Востока)
buzz çä. сильное положительное впечатление
to gamblå играть в азартные игры
flesh плоть, плотский; çä. непереводимая èãðà ñëîâ:
flesh è fresh: fresh air — свежий воздух; flesh air —
«плотская» атмосфера, т.е. атмосфера флирта,
создаваемая женщинами так называемого легкого поведения для досуга состоятельных мужчин
to lounge сидеть развалясь; бездельничать
to pun çä. острить, каламбурить
Jeddah Джидда — город-порт в Саудовской Аравии в
70 км от Мекки
the Semiramis
Hotel
[sE~mIrEmIs]
influx наплыв (большого количества людей); Cp.: an
costly дорогой (ïî öåíå), дорогостоящий
sweltering душный, жаркий
to shun избегать, остерегаться
pique натянутость отношений; неприязнь; враждеб-
to strip-search тщательно обыскивать, раздевая до нижнего белья
destination место (пункт) назначения
отель Семирамиды. Назван в честь легендарной
царицы Ассирии. С ее именем традиционно
связывают Bисячие сады— одно из семи чудес
света древности.
influx of tourists — наплыв туристов
ность
181
savvy разг. много знающий о чем-либо и cпособный
принимать верные решения в этой сфере
surgery хирургия
fertility способность к воспроизведению потомства
treatment лечение
risqué
to bust-up ðàçã. портить, разрушать
sultry знойный, страстный (о темпераменте и т.п.)
to shun беречься, избегать, остерегаться
brash чрезмерно самоуверенный; нахальный, наглый
glamour очарование; обаяние, шарм. Glamour — назва-
to glamourise восхвалять, рекламировать; давать высокую
Mecca Мекка — священный для мусульман город в
flashy çä. вульгарный, крикливый; бросающийся в
gimmick диковинка, новинка; ухищрение, хитрость
infernally çä. адски, невыносимо
parched çä. обгоревший на солнце
desert пустыня
dweller житель, обитатель
to sink инвестировать средства во что-либо с надеждой
emirate эмират
indoor çä. находящийся в помещении
ski slope склон для спуска на лыжах
to bundle связывать в узел (часто — to bundle up); соби-
undersea çä. находящийся на дне моря; подводный
франц. рискованный; непристойный, сомнительный (об остроте, шутке и т.д.)
ние модного женского журнала, издаваемого в
США (ср. неологизм в русском языке: «гламур», «гламурные» журналы)
оценку
Саудовской Аравии; перен. место поклонения
чему-либо
глаза
на получение прибыли
рать, упаковывать
182
Case questions:
1. Did the war in Iraq wreck tourism in the Middle East?
2. Who are the region’s biggest-spending travellers?
3. Why have Arab tourists abandoned jaunts to Europe and America?
4. Why do Gulf Arabs often travel to the neighbouring countries?
5. What differences do rich Arab tourists find between Cairo or Bei-
rut and the Arabian peninsula?
6. What country boasts the world’s tallest hotel?
7. Where will the world’s first undersea hotel be built?
Role-play:
Pretend you are an owner of a hotel in the Caucasus. Earlier this
year, federal troops have raided several Chechen villages who seemed to
support the rebels. Potential travelers are scared of going for holidays to
Chechnya. You cannot work at a profit under such circumstances. What
measures would you take to be competitive with other hoteliers in the
region?
While making your decision consider the following issues:
• occupancy rates in your hotel are near 30%;
• there are plenty of hotels on the Russian Black Sea Coast;
• federal troops and Chechen militia have taken to arresting people
merely seeming to resemble rebels;
• it is fairly natural that potential customers are not quite sure they
or their kids won’t be kidnapped;
• potential customers may be scared of terrorist attacks;
• potential customers are still drawn by resorts and spectacular
mountain scenery;
• automobile and air travel makes even the remote places more accessible;
• an increasing number of people are able to afford such expensive
holidays in the Caucasus.
183
2. Identify key points in the article and extract information from
it to pass on to your partner.
3. Let your partner see whether key points identified by you are
the same as those covered in the text. Let him or her agree or
disagree with you.
Case 2
THE CRUEL SEA (Tsunami)
Part 1
Background:
A whole region struggles to recover from the aftermath of the biggest
earthquake — one of the worst natural disasters ever — seen for 40 years.
This overwhelming catastrophe would need the biggest-ever international
relief effort.
1. Read the supporting article and provide detailed answers
to the case questions below.
Our correspondents from Colombo, Delhi, ànd Phuket:
Early on December 26th, 2004 through the miracle of mobile telephony, came the horror stories of western tourists spending their Christmas
breaks by the sea in places like Sri Lanka and Thailand, on opposite sides
of the Bay of Bengal. Their beach-side haunts had been deluged by huge
tidal waves. From then on, the known scale of the disaster has kept rising
remorselessly. The victims — many tens of thousands dead, hundreds of
thousands displaced, millions coping with loss — were, as usual, mostly
the poor, vulnerable and remote. Entire villages of uncounted, nameless
fishing people were swallowed by the sea that sustained them.
The region had been shaken by the biggest earthquake the world had
seen since 1964, registering a magnitude of 9.0. Its epicentre was under
the sea, off the northern tip of the Indonesian archipelago.
Alan Bradbury, of the Red Cross in Delhi, called this tsunami one of
the worst natural disasters ever — not just because of the terrible toll in
184
human death, but also because of its unprecedented geographical scope
and the number of people affected. The United Nations gave warning
that it would need the biggest-ever international relief effort.
Assessing the damage
The cost of relief and rehabilitation will run into billions of dollars. Sri
Lanka was quick to declare a national emergency and appeal for international help. Thailand’s prime minister has estimated the damage at $510m,
or 0.36% of his country’s GDP in 2003. Thai Airways has been badly hit,
with cancelled or postponed bookings already totaling nearly $7m.
Insurers, at least, will be relieved that most of those whose livelihoods
have been destroyed were not covered. Some hoteliers will make claims,
as will families of western tourists who were covered by life insurance.
Their bill, however, is likely to be far lower than the one that followed
the hurricanes in Florida and its neighbouring states earlier in 2004.
One of the few insurers to make an early estimate is Munich Re, the
world’s largest reinsurer. It expects to pay out less than €100m ($140m).
Hannover Re, the world’s fifth-largest reinsurer, predicts its total claims in
a range of €10m-20m before tax. Considering the size of these companies,
the damage is limited. Still, the markets have reacted with pessimism; 2004
has been a heavy year for payouts for natural disasters [18, 16—17].
(to be continued)
Vocabulary notes
cruel жестокий
tsunami (a huge tidal
wave)
miracle фантастика, чудо
break
haunt çä. часто посещаемое место для отдыха
tidal приливный
remorseless безжалостный, беспощадный
victim жертва
displaced çä. лишившийся крова и вынужденный по-
ÿïîí. цунами (высокая приливная волна)
çä. кратковременный отпуск
кинуть родные места
185
vulnerable уязвимый
remote çä. живущий уединенно, в отдалении
fishing people рыбаки
to swallow çä. поглощать
to sustain çä. кормить; обеспечивать существование
earthquake землетрясение
a magnitude of 9.0 çä. величина в 9 баллов (по шкале Рихтера)
archipelago архипелаг
disaster природная катастрофа, стихийное бедствие
toll расплата; плата
unprecedented небывалый, невиданный; беспрецедентный,
беспримерный
scope çä. сфера, масштаб действия
to affect çä. затрагивать, наносить ущерб
warning предупреждение
relief effort меры, усилия по оказанию помощи
rehabilitation восстановление
to run into (smth.) çä. составлять (÷òî-ëèáî); достигать (÷åãî-
ëèáî)
national emergency çä. чрезвычайное положение во всей стране
appeal çä. обращение, просьба
damage ущерб
to cancel отменять
to postpone переносить, откладывать
booking çä. заказанный авиабилет
total составлять в итоге, доходить
livelihoods средства к существованию (к жизни)
to be covered быть застрахованным
life insurance страхование жизни
bill сумма, выплачиваемая по страховке
far çä. гораздо
hurricane ураган; тропический циклон
Florida Флорида (штат на юго-востоке США))
186
reinsurer страховая компания, делящая материаль-
ную ответственность перед клиентом с другой, аналогичной компанией
to predict предвидеть, предсказывать
tax налог
payout выплата по страховому свидетельству
Case questions:
1. Where did the horror stories of western tourists come from on
December 26th, 2004?
2. Where were western tourists spending their Christmas breaks?
3. What were their beach-side haunts deluged by?
4. How many victims were swallowed by the sea?
5. Where was the epicentre of the tsunami located?
6. Who is Alan Bradbury?
7. Why did he call that tsunami one of the worst natural disasters ever?
8. What sum will the cost of relief and rehabilitation run into?
9. Why was the Thai Airways badly hit?
10. Why was 2004 a heavy year for payouts for natural disasters?
Role-play:
Pretend you own a big travel agency in Moscow. Three tourists who bought
tours of Thailand have been badly hit in the island of Phuket. You intend to take
drastic measures to take them out of there and to pay their tours off.
While making a plan of measures consider the following issues:
• your agency will suffer losses;
• your customers’ bill, however, will likely be far lower than the
one that followed the hurricanes in Florida;
• you will gain certain advantages over competitors in St. Petersburg;
• the victims were, as usual, mostly the poor, vulnerable and remote;
• none of your customers was killed in the disaster;
• they are quite happy to escape unscathed;
• the only thing they want is to come back to their families.
187
2. Identify key points in the text and extract information from it to
pass on to your partner.
3. Let your partner see whether key points identified by you are
the same as those covered in the text. Let him / her agree or
disagree with you.
188
___________UNIT 13___________
NEW TRENDS IN THE
TRAVEL INDUSTRY (part 2)
Pre-reading
1. Read and translate the following international words:
force
industry
fortune
magazine
chief
list
boss
businessman
end
strike
week
union
dispute
airport
revolution
office
dynamic
indulge
billion
online
pack
special
phenomenon
mass-market
station
massage
scalpel
safari
innovation
guarantee
person
2. Read and translate the following groups of words derived from
a common root:
1) clear — clearly — clearance — clear-cut — cleared;
2) influence — influent — influential — influenza — flu;
3) expect — expecting — expected — unexpected — expectation —
expectance;
4) pack — unpack — packer — packet — pre-pack — pre-packing —
pre-packaged;
5) corporate — corporation — incorporate — incorporated — corpulent — corpulence — corpse — corpus — corpora — corps — corpsde-ballet;
6) person — persona — personal — impersonal — personally — personality — personification — personify — personalize — personnel;
7) innovate — innovative — innovation — novice — nova.
Reading
3. Read the text and translate it. While reading the text try and
find answers to these questions:
1. What is Michael O’Leary’s position in Ryanair?
2. Why did British Airways desperately need to cut costs?
3. Why do potential tourists like surfing the Internet?
NEW TRENDS IN THE TRAVEL INDUSTRY (part 2)
(continued)
The travel industry is in the throes of the biggest revolution to hit
it since the start of scheduled flights
THE WONDERS OF THE WEB
The low-cost carriers have become a serious force in the travel industry. The latest issue of Fortune magazine lists Michael O’Leary, chief ex-
ecutive of low-cost Ryanair, as one of the 25 most influential businessmen outside the United States. The list does not include Rod Eddington,
the boss of British Airways, who spent much of this week in talks with
unions trying to end a strike by check-in staff at Heathrow airport, a dispute brought about by the airline’s desperate need to cut costs to match
the low-cost carriers.
The other revolutionary influence on the business is the Internet. The
web has become a vast clearing house for the travel industry’s overcapacity: the more deals it offers, the more buyers it finds. Forrester, a research
company, reckons that travel is now the largest e-business in the world,
with American consumers this year spending more than $27 billion on
travel online. PhoCusWright, an online travel consultant, reckons that
30% of all travel business will be booked online by 2005.
Chenault, boss of American Express, expects 20% of all corporate
travel to be booked online this year, up from just 1% two years ago.
Less and less do tourists wander passively into travel agents’ offices
and take whatever has been pre-packaged for them. They increasingly
indulge in ‘dynamic packaging’, surfing the net to combine their own
190
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