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Предмет:
Файл:The Travel and Tourism Industry. Учебное пособие для студентов вузов, обучающихся по специальностям сервиса и туризма
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7. Match the antonyms:
1) guest a) give
2) place b) unknown
3) poor c) dislike
4) work d) repulsive
5) enjoy e) decrease
6) young f) specific
7) take g) host
8) appealing h) leisure
9) famous i) old
10) increase j) location
11) general k) rich
Comprehension
8. Answer the questions on the text:
1. When did resort vacation come of age?
2. How did the advent of rail travel contribute to resort vacation?
3. What regions are meant by the sunshine belt?
4. What made even the remote resorts more accessible?
5. What major sporting activities do some resorts focus on?
6. Why did some of the resorts suffer as the years passed?
7. What did the traditional family month-long resort vacation give way to?
8. Why did the resort hotels become more astute in marketing to
different types of guests?
9. Why don’t some resorts allow children in the high season?
10. Why do some resort hotels go out of their way to encourage
families?
11. What program have Hyatt Íotels organized?
12. Why have Hyatt Íotels organized a program consisting of a vari-
ety of activities for children?
13. Why do many resort hotels attract conventions, conferences, and
meetings?
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9. Use proper words and phrases in the box below to complete
these sentences:
1. Some resorts do not allow _______ in the high season because
their noise would interfere with adult guests.
2. Various resort hotels _______ conventions, conferences, and
meetings.
3. City dwellers and others like _______ to remote exotic and pic-
turesque locations.
4. In the 1800s _______ used to travel to luxury resorts by rail.
5. Improvements in _______ made even remote exotic locations
more accessible for the population.
6. Young travelers prefer _______ provided by the newer resorts.
7. Attracting conventions and conferences enables hotels to increase
_______.
the clientele; traveling; air and automobile travel; occupancy;
the more informal atmosphere; started attracting; children
10. Say whether the following statements are true or false.
Comment on the true statements and correct the false ones.
1. Resort hotels going out of their way to encourage families in the
high season allow no children.
2. Air travel has made remote resorts less accessible.
3. To increase occupancy many resort hotels attract conventions and
meetings.
4. Shorter and more frequent getaways of four to seven days gave
way to the traditional family month-long resort vacation.
5. Improvements in air travel made Europe, the Caribbean, and
Mexico more accessible for American tourists.
Discussion
11. Identify the advantages of a Caucasus resort :using the following words and phrases
• city dweller;
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• traveling;
• luxury resort hotel;
• to find appealing;
• spectacular mountain scenery;
• picturesque locations;
• the Caucasian Mountains;
• sophisticated service;
• food and beverages;
• experienced chef;
• guests’ pleasure experience;
• sporting activities;
• skiing;
• fishing.
After having done the task, describe this type of resort in detail.
12. Work in pairs:
a) Look at the following words and phrases and think of a story
that might combine them all. You may reorder them in any way
you like using any form of the verb:
• different types of guests;
• went out of his way to encourage rich guests;
• in the high season;
• was absolutely necessary;
• would become a good source of income;
• hired an experienced general manager;
• found new opportunities;
• too difficult;
• made the critical decision;
• introduced activities for children;
• allow no children;
• parents;
• had ample opportunities;
• enjoyed some free time on their own;
• joined children in some fun activities;
• responded to the demands of the guests;
• especially increased occupancy.
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b) When you have decided upon the story, tell it to your partner.
Then listen to that of your partner. Ask each other as many
questions as you can to learn further details or clarify some
points.
13. Entitle the paragraphs beginning with the words:
Resort communities sprang up…
In order to survive…
14. Divide the text into other logical parts and entitle each of
them.
15. Give a summary of the text.
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Case study
Case 1
NORWEGIANS BAN SMOKING IN BARS
Background:
Following a similar move in the U.S., Tanzania, South Africa, Ireland, and the Netherlands, Norway has also introduced its ban on smoking in March. It has already hailed the move as a success despite the fact
that about 26% of Norwegian adults are smokers. Bar and restaurant
owners as well as foreign smoking travelers are facing hard times.
1. Read the supporting article and provide detailed answers to
the case questions below.
Norway has introduced a nationwide ban1 on smoking in restaurants
and bars — following a similar move in Ireland.
The Norwegian government says the ban is needed to protect people
who work in the catering industry2 from the effects of second-hand
smoke3.
Opinion polls4 suggest5 the majority of Norwegians support the
change, which permits smoking outdoors.
Ireland introduced its ban in March, and has hailed the move as a
success. Other countries including Tanzania, South Africa and the Netherlands, as well as parts of the U.S., have also introduced bans or restrictions.
Norwegian Health Minister said the change was not conceived6 to
reduce smoking, but that it would be a positive secondary effect. About
26% of Norwegian adults7 are smokers, high above the World Health
Organisation’s
A BBC
mushroomed9 to cater for smokers, both local and foreign, during Norway’s long summer nights.
‘We hope that business won’t be hit10,’ an Oslo nightclub manager
told Reuters news agency.
7-a
recommended maximum of 20%.
7-b
correspondent in Oslo says street-side restaurants8 have
‘It’ll take a few months to find out, but the biggest uncertainty is how
the law will be applied. Will we lose our licence11 if someone has a cigarette and we can’t persuade12 them to stop?’ he added.
Bar and restaurant owners are responsible for upholding the ban13
and face hefty fines
14
for allowing smokers to keep puffing15. [14, 5]
N o t e s
1) nationwide ban — запрет, действующий на всей территории госу-
дарства; äîñë. общенациональный запрет;
2) catering industry — массовое питание как сфера сервиса;
3) second-hand smoke — дым от сигарет, выпускаемый курильщика-
ми и невольно вдыхаемый окружающими;
4) opinion polls — опросы общественного мнения, социологические
исследования;
5) to suggest — çä. свидетельствовать, показывать;
6) the change was not conceived — изменение (нововведение) не бы-
ло задумано (запланировано);
7) adults — взрослые;
7a) World Health Organisation (WHO) — Всемирная организация
здравоохранения (функционирует под эгидой ООН; штаб-квартира в
Женеве, Швейцария);
7b) BBC (British Broadcasting Corporation) — Британская радиовещательная корпорация (Би-би-си);
8) street-side restaurants — ресторанчики, расположенные прямо на
тротуарах;
9) have mushroomed — выросли, как грибы. От сущ. mushroom (ãðèá)
образован глагол to mushroom — перен. расти, распространяться; вырастать внезапно, быстро и обильно (как грибы после дождя);
10) business won’t be hit — бизнес не пострадает; to hit — наносить
удар;
11) will we lose our licence…? — будет ли у нас отобрана лицензия…?;
12) to persuade (smb. to do smth.) — убеждать (кого-либо сделать что-
ëèáî);
13) upholding the ban — соблюдение запрета; to uphold — поддерживать, защищать; поощрять;
14) hefty fines — очень суровые штрафы;
15) to keep puffing — продолжать курить (áóêâ. «дымить», «смолить»); to puff — выпускать дым [5, 6].
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Case questions:
1. Why has Norway introduced a nationwide ban on smoking in
restaurants and bars?
2. How did the Norwegian government explain this move?
3. What proves that the majority of Norwegians have supported the
change?
4. What maximum of smokers does the World Health Organisation
(WHO) recommend?
5. Why have street-side restaurants mushroomed in Norway?
6. Who is responsible for upholding the ban — bar owners or customers?
Role-play:
Pretend you own a bar in Moscow. Earlier this year, the City Duma
has introduced a region-wide ban on smoking in restaurants and bars —
following a similar move in Norway. At the same time, it has imposed a
ban on drinking beer while walking along streets or sitting in the open
air. You are afraid that your business will be hit. What steps would you
take to go on working at a profit?
While making your decision consider the following issues:
• smoking while drinking alcohol is customary both in Russia and
in some other CIS-countries;
• it is fairly natural that bar customers normally smoke;
• non-smokers would not object to other customers smoking;
• it is unlikely that militia will take to arresting people merely for
smoking;
• smokers would not be scared even of hefty fines;
• you personally will be responsible for upholding the ban;
• you are going to take advantage of the ban on drinking beer out-
side bars;
• exceptions to the rule (ban) concerning foreign guests are possible;
• to attract more customers you intend to sell beer at a lower price.
107
2. Identify key points in the article and extract information from it
to pass on to your partner.
3. Let your partner see whether key points identified by you are
the same as those covered in the article. Let him / her agree or
disagree with you.
Case 2
CULTURAL DIFFERENCES
Background:
Cultural differences of both guests and employees should also be
taken into account. Otherwise they may result in mutual misunderstanding, directly affecting hoteliers’ profits.
1. Read the supporting material and provide detailed answers to
the case questions below.
General managers of big hotels, where foreign travelers stay, need to
understand, empathize, and allow for the cultures of both guests and employees. For example, in the Pacific Rim, spiritual dictates are frequently
believed to directly affect hoteliers’ profits. At the Westin Kyoto Takaragaike Prince, hotels with floors numbered ‘four’ or ‘nine’ are not likely to
be very popular with tourists from Japan. The pronunciation of the num-
108
ber ‘four’ and the Japanese word for ‘death’ sound the same, and the
number ‘nine’ sounds very similar to ‘pain’ in Japanese.
Often, success of a hotel can be heavily influenced by the country’s
culture. For instance, in South-East Asia, many hoteliers employ Fung
Shui experts. Fung Shui is a centuries-old tradition that maintains that
placing architectural elements in correct configurations or holding events
at correct times pleases spirits. For instance, at the Hyatt Regency Singa-
pore, doors were originally positioned at right angles to the street.
A Fung Shui master recognized and told the general manager that the
hotel, which was then having problems, would never be successful until
the angle was changed. After the doors had been repositioned, occupancies began to rise [1, 122—123].
Vocabulary notes
to empathize сопереживать, проникаться чувствами другого
человека; входить в его положение
empathy споcобность сопереживать… и т.д. (см. выше)
to allow for (smth.) учитывать; принимать во внимание (÷òî-ëèáî)
the Pacific Rim страны Тихоокеанского бассейна
famous известный, знаменитый, прославленный
spiritual dictates çä. предрассудки; представления или верова-
ния, связанные с религией, магией и т.д.
to directly affect непосредственно влиять
to sound звучать
to hold events проводить мероприятия
to please spirits çä. благотворно влиять на настроение
at right angle под прямым углом
to reposition çä. навесить по-другому
Case questions:
1. Who needs to understand, empathize, and allow for the cultures
of both guests and employees? Why?
2. What is often believed to directly affect hoteliers’ profits?
3. Why aren’t hotels with floors numbered ‘four’ or ‘nine’ very
popular with tourists from Japan?
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4. How does the pronunciation of the words ‘four’ and ‘nine’ sound
in Japanese?
5. What is Fung Shui?
6. Why do many hoteliers in South-East Asia hire Fung Shui experts?
7. What does this tradition maintain?
8. How were doors at the Hyatt Regency Singapore originally posi-
tioned?
9. Why did a Fung Shui master tell the general manager to change
the angle of the doors?
10. What happened after the entrance doors of the hotel had been
repositioned?
11. Why did the occupancies begin to rise after the doors had been
repositioned?
Role-play:
Pretend you run the famous Moscow Radisson – SAS Hotel. You
have just found out that three Arab guests from from Egypt got dissatisfied with the service skills of your employees. You decide to take drastic
measures to exclude such things in the future.
While making a final decision consider the following issues:
• as General Manager you must provide owners with a reasonable
return on investment;
• the cultures of both guests and employees are sometimes absolutely different;
• spiritual dictates often directly affect your hotel’s profits;
• at the same time you are supposed to keep employees happy;
• employees must do everything to keep guests satisfied and return-
ing;
• it could be worthwhile to employ experts in Egyptian culture,
Muslim customs and traditions;
• drinking alcohol is a centuries-old tradition in Russia but alcohol
is banned in most Muslim countries.
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