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Е. А. Локтюшина
INTRODUCTION INTO
BUSINESS
Саратов
2016
УДК 81
ББК 81.2
Локтюшина Е. А.
Introduction into Business / Е. А. Локтюшина. — Саратов: Издательство
«Вузовское образование», 2016. — (Высшее образование). — 166 с. — Док.
опубл. не был. — Доступ с сайта ЭБС IPRbooks.
Данное пособие разработано в соответствии с основной образовательной программой
для специальностей «Экономика» и «Управление персоналом» и предназначено для студен-
тов I и II курсов экономических специальностей, достигших согласно международному стандарту владения иностранным языком «предпорогового уровня».
Пособие представляет собой профессионально-ориентированный курс английского
языка, построено на основе интеграции языкового опыта в структуру профессиональной
деятельности и представляет собой модель опережающего обучения в системе профессио-
нальной подготовке.
Пособие включает в себя 4 модуля “Company”, “Entrepreneurship”, “5M of Economics”,
“Recruitment”, построено с учетом специфики факультета, на котором преподается данный
курс, и направлено на формирование профессиональной иноязычной коммуникативной
компетенции студентов экономических специальностей. Пособие способствует овладению
лингвистическими навыками, а также приобретение навыков функционирования в профессиональной среде через выработку стратегий коммуникативного поведения в ситуациях
делового общения.
Пособие отражает содержание основных дисциплин в программе факультета и пред-
полагает возможность организации курсов языковой подготовки на основе модульного
принципа, способствует формированию основных компонентов коммуникативной компетенции: лингвистической, социолингвистической, социокультурной, дискурсивной, стратегической, социальной в процессе организации речевого взаимодействия в предполагаемом
пространстве будущей профессиональной деятельности.
Специально подобранные тексты профессионального характера отличаются своей
аутентичностью и современной тематикой, а также обладают значительной степенью адаптированности. Огромное значения уделяется обучению лексике профессионального характера, после изучения которой в каждой теме представлены упражнения на развитие, прежде
всего, речевых умений в говорении и письме, так как деятельность будущего специалиста в
настоящее время приобретает элементы реальной языковой среды, настоящего живого общения, устной и письменной коммуникации с носителями языка с использованием компью-
тера, e-mail, Интернета, спутникового телевидения и т.п.
Существенным преимуществом данного учебного пособия является тот факт, что
учебные занятия с его использованием успешно проводятся с 2006 по настоящий момент со
студентами по специальности «Экономика» 1–2 курсов факультета Экономики и управления.
© Локтюшина Е. А., 2016
СОДЕРЖАНИЕ
Company .......................................................................................................................... 4
Entrepreneurship .............................................................................................................. 26
5M of Economics ............................................................................................................ 80
Recruitment ..................................................................................................................... 146
Literature ......................................................................................................................... 166
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COMPANY
(Level I)
UNIT I
Company’s Activities
“Rieker” is an international company which specializes in producing footwear.
It is located in Switzerland. About two hundred employees work for this company. Its
head office is in Berne. The head office makes general policy decisions and the local
managers look after the daily business in branches. The company has branches in
different cities and countries. These branches are independent. Each year the company exports 60% of its total output. It sells a small number of products in Russia. It
imports raw materials and equipment from European countries. The company invests
significant sums in promoting its products. It takes part in international exhibitions.
The turnover of the company is increasing rapidly and the net profit grows every
year.
Active Vocabulary
to specialize in – специализироваться в
to locate – размещать
local – местный
employee – служащий
to work for – работать в
head office – главный офис
to make decisions – принимать решения
branch – филиал
total output – общий объем продукции
to sell – продавать
raw materials – сырье
equipment – оборудование
to invest – инвестировать
significant sums – значительные суммы
to promote – продвигать продукцию на рынок
to take part in – принимать участие
exhibition – выставка
turnover – товарооборот
to increase – увеличиваться
net profit – чистая прибыль
rapidly – быстро
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Tasks to the text
1 Find the following English expressions in the text:
1) международная компания
2) специализироваться в производстве обуви
3) располагаться в Швейцарии
4) двести служащих
5) работать в компании
6) принимать решения по вопросам общей линии
7) местные руководители
8) следить за ежедневными делами в филиалах
9) независимые филиалы
10) экспортировать 60% от общего объема продукции
11) продавать небольшое число товаров
12) импортировать сырье и оборудование
13) инвестировать значительные суммы
14) продвижение товаров
15) принимать участие в международных выставках
16) товарооборот компании
17) быстро увеличиваться
18) расти каждый год
2. Make your own sentences using the active vocabulary.
3. Correct the sentences:
1) “Rieker” specializes in producing personal computers.
2) It is located in France.
3) About two hundred employees work for Volgogradobuv.
4) Its head office is in Paris.
5) The head office makes breakfast for employees.
6) The local managers look after the daily business in the head office.
7) The company has branches in Volgograd.
8) The company exports raw materials and equipment.
9) It sells a great number of products in Russia.
10) It imports footwear from European countries.
11) The company invests significant sums in local schools.
12) It takes part in the international concerts.
4. Translate into English:
1) Многие компании специализируются в производстве компьютеров.
2) Они расположены по всему миру.
3) Главный офис принимает все решения.
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4) Местные служащие работают в филиалах.
5) Общий объем продукции увеличивается в этом году.
6) Наша компания продает сырье и оборудование.
7) Мы участвуем в международных выставках и продвигаем наши товары.
8) Компания инвестирует крупные суммы в оборудование.
9) Мы быстро увеличиваем наш товарооборот и получаем хорошую при-
быль.
10) Наша компания импортирует сырье и оборудование из разных стран.
5. Answer the questions:
1) What does “Rieker” specialize in?
2) Where is it located?
3) How many employees work for it?
4) Is its head office in Vien or in Berne?
5) What does its head office make?
6) What do the local managers do?
7) What does the company have in different cities and countries?
8) How many percent does the company export every year?
9) Where does it sell a small number of products?
10) What does it import from European countries?
11) Where does it invest significant sums?
12) What does it take part in?
13) What is increasing rapidly?
14) What grows every year?
SOCIAL SKILLS
Introductions
Introducing yourself…
In this scene from the film Glengarry Glen Ross, an American salesman is talk-
ing to a customer in a bar. The real estate salesman Richard Roma is trying to sell a
new house to James Lingk.
ROMA Hmmm … It’s been a long day. What are you drinking?
LINGK Gimlet.
ROMA Well, let’s have a couple more. My name is Richard Roma.
What’s yours?
LINGK Lingk. James Lingk.
ROMA James. I’m glad to meet you. (They shake hands.) I’m glad to meet
you, James.
6
1. Look at the script and underline the following:
1. How do you do?
A A bit hectic at the moment, I’m afraid.
2. I’m sorry, we haven’t been introduced.
B That’s right! How did you know my
name?
3. How are things?
C No, we’ve never been formally intro-
duced.
1. the phrase Roma uses to give his name
2. the phrase Roma uses to ask for the other’s person name
3. the formal phrase he uses to greet the other person
Greeting phrases
2. Read these questions, listen to the dialogues and write the answers in the
right-hand column.
Which phrase is a formal way to introduce yourself?
Which phrase is the answer to “How do you do?”
Which phrase do you say when you know someone’s name but you haven’t
met him before?
Which phrase is a polite way of asking for someone’s name?
…and introducing other people
This is a script for part of a scene from the Hollywood movie, Wall Street. Bud
Fox is introducing his father to some of his business partners.
3. Read the scene below and answer these questions, underline the two
phrases that Bud uses to introduce people:
1. How many people does Bud Fox introduce?
2. Which person has Bud’s father met before?
3. Who does Bud Fox introduce in the most formal way?
BUD Dad, I think you know Dr Wilmer.
DAD Since before you were born. How are you?
BUD Toni Carpenter, Flight Attendant.
CARPENTER How are you?
BUD And I want to meet Mr. Gekko.
GEKKO Hi, Mr Fox, it’s a pleasure to meet you.
BUD His Attorney. Mr Soul.
DAD How are you doing?
4. Match the introductions and responses:
7
4. Pleased to meet you.
D No, that’s right. My name is Anna
Carlucci.
5. You must be Mick Nakamoto.
E How do you do?
6. I don’t know you’ve met Mr. Mersch
before.
F I’m glad to meet you too.
5. How would you greet these people? What would you say? What would
you do, e.g. shake hands, hug them?
a friend you see often
a relative you haven't seen for a while
a visitor from another country
READING
HANSON’S
Between the early 1960s and the mid 1990s, two British businessmen, James Hanson and Gordon White, built a global business conglomerate with a value of over
£10.5 billion. During that period they bought over 40 companies in the UK and the
USA.
However, Gordon White died in August 1995 and a few months later the 74year-old James Hanson decided to break up their empire.
Hanson wanted to divide his conglomerate into four groups of companies. Here
are details of eight of Hanson's major companies.
EASTERN GROUP
The Eastern Group has a number of power stations in the UK and makes most
of its profits from electricity distribution in the south-east of England. It is also the
UK's fourth largest supplier of gas. Eastern's management would like to develop international interests. Profits last year: £245 million
ARC
ARC is the second largest producer of aggregates (rock, sand and gravel)
in the UK. It is also second in coated stone for road construction. Despite a difficult construction market last year, ARC increased operating profits from £69
million to £84 million on flat turnover of £563 million.
PEABODY
Peabody is the world's largest private sector coal miner and a leading US
distributor of propane gas. Hanson's accounts show that St Louis-based Peabody
had a difficult time last year. While profits rose from £149 million to £215 million,
8
the underlying trend was down. Peabody is currently interested in power generation projects in Asia.
QUANTUM
Quantum is an American chemical company that specialises in plastics, in particular, polyethylene products. Last year it made operating profits of 30% on sales of
£1.4 billion. However, it operates in a very unstable market and results will probably
not be as good over the next few years.
HANSON BRICK
Hanson Brick has about 30% of the UK brick market. Last year it increased
its profits from £23 million to £38 million despite the difficult housing market. It
is now turning its attention to continental Europe.
IMPERIAL TOBACCO
Imperial Tobacco is number two in the British cigarette market. Its operating
profits are £ 350 million from sales of £ 780 million and it will soon have new fac-
tories that will make it even more efficient. But these profits are nearly all in the
British market; it has almost no international business.
Company name: SCM
Location: USA
Main product: Titanium oxide (a chemical used to make things white)
Main customer: the paint and the paper industries
Sales: £ 531 million
Future plans: to increase production capacity by 22% before 2000
Company name: Cornerstone
Location: California, USA
Main product: aggregates (rock, sand and gravel)
Turnover: £ 930 million
Profit: £ 50 million
1. Answer the questions on the text:
1. Which company owns power stations?
2. Which company is interested in continental Europe?
3. Which company's main customers are in the paint and paper industries?
4. Which company had a flat turnover last year?
5. Which company is the worlds biggest private coal miner?
6. What are aggregates?
7. Which company is based in California?
9
8. Which company produces polyethylene?
9. Which company has nearly no international business?
10. Which company is interested in power generation in Asia?
2. Decide what is the best way to divide the conglomerate into four
groups of companies. Give your reasons.
UNIT II
Personnel
Here is a personnel who works for “Riеker”. Managing Director. He is in
charge of the overall running of the company. Secretary. She works closely with her
boss. Her job is to help him plan his time. She uses a computer to work with documents. Chief accountant. She is responsible for all the money in the firm. She handles payments with customers and wages for the staff. HR - (human resources) man-
ager. He is responsible for making hiring and firing the staff. PR – (public relations)
manager. He deals with organizing company’s presentation and promotional events.
Department managers. They organize the work of their departments. All the manag-
ers are responsible to the Managing Director. Receptionist. She answers the telephone
and greets visitors. She also does a lot of typing and filing. Courier. He collects and
sends outgoing and distributes the incoming post.
Active Vocabulary
Managing Director – генеральный директор
chief accountant – главный бухгалтер
HR – (human resources) manager – менеджер по кадрам
PR – (public relations) manager – менеджер по связям с общественностью
receptionist – секретарь на приеме
courier – курьер
personnel – персонал
to be in charge of – быть ответственным за, контролировать
to be responsible for – быть ответственным за
overall running – общее руководство
to handle – руководить, заниматься
payment – платеж, расчет
customer – заказчик
wage – заработная плата
staff – штат
to hire (to make hiring) – нанимать на работу
to fire (to make firing) – увольнять
to deal with – иметь дело с, заниматься
promotional event – рекламная акция
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