Добавил:
ivanov666
Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз:
Предмет:
Файл:Introduction into Business
.pdf
1. I’m trying to connect you. I’m trying__________________.
2. We’ve been disconnected. We’ve been________________.
3. I can’t connect to the number. I can’t _________________ .
4. I’ll put down the receiver now. I’ll __________________ now.
5. Would you like to wait? Would you like to _________?
6. The number’s engaged. The number’s _____________.
7. I’m sorry, he’s on another line. I’m _______he’s on another line.
8. Can you speak more loudly? Can you speak ____________ ?
9. Could you call again later? Could you call _________ later?
10. Can I give you a message? Can I ___________ a message?
11. I’d like the person I’m calling I’d like to make a _______ call.
to pay for this call.
8. Put the conversation into the correct order.
Three men are involved in this conversation: Michael Sullivan of Global Engines, Bill Gould of Parsons Engineering and a receptionist.
Right. Well, thank you for your call.
1. Parsons Engineering. Can I help you?
Yes, they’ve just been sent off to you. They should be with you by morning
tomorrow. If there’s any problem, then just get back to me.
I’m afraid he’s on another line at the moment. Would you like to hold or can I
take a message?
Hello. My name is Michael Sullivan of Global Engines. I’ve been trying to get
through to you. I’m calling to find out whether the spare parts I ordered last week
have been sent off.
Mr. Gould is free now. I’m putting you through.
No, it doesn’t matter. I’ll hold.
Hello, this is Michael Sullivan of Global Engines. Could I speak to Mr. Gould
in Customer Service, please?
Thank you. Goodbye.
Oh good. Yes, OK, but I hope It won’t be necessary.
Hello. Bill Gould.
21
READING
Someone is giving a visitor a tour of a company. Read about the nine departments and underline the names of all the departments. Match the picture
with the department.
OK, let's start here, in research and development, or R & D. This department is
responsible for thinking of ideas for new products and finding ways to improve our
existing products...
This department looks after our computer equipment. They deal with any
problems. This is information technology, or IT...
Purchasing buys all the things we need to make our products. They talk to our
suppliers and try to get the best price...
This is the main factory area, the production department. Here we make our
products. It's the biggest part of the company...
Here in the finance department, they check how much the company is making and decide how much to spend. They also pay employees' salaries...
This department looks after the people who work here. Human resources is
responsible for recruiting new employees, organizing training and helping with any
problems...
Sales and marketing is very important. The marketing people think up the
ideas for selling our products. The sales people go out and sell our products to our
customers...
Customer services processes orders from customers. It organizes transportation, checks that customers have received their orders and deals with complaints...
Finally, distribution is responsible for transporting our products. They receive
orders from customer services, and plan how and when to transport the products so
the customers receive them at the right time...
22
Match the names of the departments (1-9) with the phrases (a-i) to make a
1. Sales and marketing
a) transports the products
2. Information technology
b) pays the salaries.
3. Customer services
c) sells the products,
4. Human resources
d) makes the products,
5. Purchasing
e) looks after the computers,
6. Production
f) thinks of ideas for new products.
7. R&D
g) recruits new staff,
8. Finance
h) processes orders from customers,
9. Distribution
i) buys parts from suppliers.
short description of each department.
GRAMMER REVIEW
Present Simple / Present Continuous
1. Complete the conversation by changing the verbs in brackets into either
the Present Simple or the Present Continuous.
YVONNE Hello.
MARTIN Is that you, Ivonne?
YVONNE Er … yes.
MARTIN Hi!
YVONNE Martin? Is that you, Martin? What a surprise! Where ……….
(you / ring) from?
MARTIN I’m in a phone box in Cambridge.
YVONNE What ………. (you / do) in England? I thought you were in Italy.
MARTIN I was, but I ………. (attend) a conference in London tomorrow
and so Maria and I ………. (stay) with some friends here.
YVONNE Great! Is Maria with you now?
MARTIN No. She ……… (do) some shopping. You ………. (know) Maria,
every time we ………. (come) to Cambridge she ………. (spend)
hours in bookshops.
YVONNE Yes, I ………. (remember) the last time we went shopping
together. Martin, how long ………. (you / plan) to stay?
MARTIN Until Sunday afternoon.
YVONNE Well, look, we ………. (have) a dinner party Friday evening.
Why don’t you come over and join us?
MARTIN Yeah, sure, we’d love to. Any particular time?
YVONNE Let’s say 8 or 8.30. We never ………. (eat) before then.
MARTIN OK, great. We’ll see you on Friday.
23
1. Underline the correct form in present.
What does he have to do?
What doesn’t he have to
do?
Find new uses of radioactive material
Recruit new staff
Repair the equipment
Conduct performance
appraisals
Prepare the budgets
Check health and safety
procedures
Sell the institute’s ideas in
foreign markets
1. I’m sorry, Mrs. Grant is not available at the moment; she (speaks / is speak-
ing) to a customer.
2. She (belongs / is belonging) to a union.
3. Canon (makes / is making) a wide range of photocopiers.
4. She (thinks / is thinking) of getting a transfer to another department.
5. My boss (thinks / is thinking) I should take work home at the weekend.
6. Society (changes / is changing) from a production-based economy to one
based on knowledge and information.
2. Which of these tasks does Julian Lee have to do and which of them
doesn’t he have to do?
Julian Lee is the general manager of a nuclear research institute. He is responsible for all aspects of running the institute, including managing the staff and organizing the finances, but he is not a scientist.
3. Health and safety procedures at the institute. Listen to the tape and an-
swer the questions.
1. What do you have to do?
2. What don’t you have to do?
3. What mustn’t you do?
4. Complete the sentences with mustn’t, has to, have to, don’t have to.
1. You ………. drink alcohol and drive.
2. Employees ………. belong to a union but many choose to do so.
3. You ……….. be crazy to work in our office but it helps!
24
4. If you want good service you often ………. pay extra.
5. Staff ………. take company property home for their personal use without
permission.
6. As export sales manager he often ………. travel abroad.
25
ENTREPRENEURSHIP
(Level I)
UNIT I
FREE ENTERPRISE SYSTEM
“Going into business for myself” is a dream of many people. It can be real-
ized in a society with a free enterprise system. A free enterprise system is an economic system based on the private ownership of property, competition, and the
profit motive. In a free enterprise system anyone who has the capital, the time and
the experience can go into any business, he or she chooses. But one must keep in
mind, that he doesn’t use another’s name, product design or trade mark. One is free
to compete with any existing business, just as one is free to start something new.
People do different business for a profit. The search of profit is a driving
force in a free enterprise system. Entrepreneur is a person who creates a business
in the hope of earning a profit. To make a profit, an entrepreneur must create a
product, develop methods of production, finance production and market a product at
a reasonable price. Profit is the reward for the risk you take in starting an enterprise. Profit is the indicator that your business is successful.
The other side of profit is loss. It means that entrepreneurship consists of risk
to loose time and money in the hope but without any guarantee of profit.
One point to remember is that free enterprise system applies to the customer
as well as to the entrepreneur. The government can’t close your business unless you
break the law, but customer can close your business simply by staying away. The
customer is the most important person in any business. He is a person who brings
you his wants. Your job is to fill those wants.
Active Vocabulary
enterprise – предприятие
free enterprise system – система свободного предпринимательства
ownership – владение
property – собственность
competition – конкуренция
trade mark – торговая марка
to compete – конкурировать
profit – прибыль
entrepreneur – предприниматель
entrepreneurship – предпринимательство
to create – создавать
reward – награда
loss – потери
to consist of – состоять из
26
to loose – терять
to apply to – относиться к
to break the law – нарушать закон
to fill – выполнять
1. Translate the following combinations into Russian.
to go into business
a society with a free enterprise system
to use a trade mark
to be free to compete with
any existing business
to do business for a profit
search of profit
driving force
to make a profit
to create a product
to develop methods of production
to finance production
to market a product
at a reasonable price
to start an enterprise
to consist of risk
to loose time and money
without any guarantee of profit
to apply to the customer
by staying away
to bring wants
to fill the wants
2. Translate into English using the expressions from the previous task.
1. развивать методы производства в системе свободного предпринима-
тельства
2. финансировать производство без всякой гарантии прибыли
3. начать предприятие, используя новую торговую марку
4. движущая сила любого существующего бизнеса
5. заниматься бизнесом для поиска прибыли
6. свободно конкурировать с любым существующим бизнесом
7. создавать продукт и продвигать его на рынок
8. продавать продукт по разумной цене
9. потерять время и деньги без гарантии прибыли
10. обращаться к потребителю за удовлетворением его потребностей
Tasks
27
3. Study the new words and make your own sentences with them.
4. Translate into English using the expressions from the previous tasks.
1. Недавно я решил начать собственное дело.
2. Общество с системой свободного предпринимательства позволяет
начать любой бизнес.
3. Предприниматели не могут использовать чужую торговую марку, но
имеют право конкурировать с любым существующим бизнесом.
4. Мы занимаемся бизнесом ради получения прибыли.
5. Поиск прибыли – движущая сила предпринимательства.
6. Мы получили прибыль, создав новый продукт.
7. Финансирование производства и развитие современных методов тор-
говли помогают продвигать товар на рынок.
8. Эти предприниматели продают товар по разумной цене.
9. Мы создали предприятие без всякой гарантии на прибыль.
10. Предпринимательство состоит из риска потери времени и денег.
11. Предпринимательство обращено к потребителю.
12. Потребитель остался в стороне от этого бизнеса.
13. Потребитель доносит свои потребности до предпринимателя, и зада-
ча предпринимателя выполнять эти потребности.
5. How would you serve your customer?
Here are nine things that you may need to be when dealing with a customer.
Which do you think are the most important? Rank them from 1 to 9.
Precise Polite Persistent
Persuasive Practical Prepared
Positive Punctual Patient
Here are four activities that connect a business to its customers. Match the
number of the appropriate definition to each verb.
Distribute Advertise Sponsor Sell
1. to give goods to someone else in exchange for money
2. to make something known to the public
3. to supply goods in a particular area
4. to pay for a show, broadcast, sports events in return for advertising
*6. Do you agree with the following statements? Comment on them.
It is impossible to imagine anyone being effective in business without having
some insight into people.
All things being equal, people will buy from a friend.
28
Effective selling is directly tied to timing, patience and persistence.
Launch checklist
Done?
When?
Book hotel
Send out invitations
Make travel arrangements
Organize audio visual
equipment
Speak to Joan about catering
Just as there is a right time to make a sale, there is a right place for it as well.
*7. Prove that a free enterprise system helps to realize the dream of starting the own business.
GRAMMAR REVIEW
Past and Future Tenses
Present Perfect and Past Simple
1. Look at these pairs of sentences. Which sentences are not grammatical-
ly correct.
1. a Have you ever been to New York?
b Have you been to New York last week?
2. a Have you seen Frank yesterday?
b Did you see Frank yesterday?
3. a I haven’t spoken to him since last year.
b I didn’t speak to him since last year.
4. a I am here for half an hour.
b I have been here for half an hour.
CHECK. Notice that when you are talking about a period of time from the
past up to the present, you use the present perfect.
Have you done that work yet?
When you are talking about a finished action at a definite time in the past,
you use the past simple.
When did you do it?
2. A LAUNCH CHECKLIST. A marketing manager called Kate Philips
talks to her boss about the preparations for a product launch. Ask if she has
done a task and when she did it. Use the prompts.
Has Kate booked the flights?
When did she book them?
29
3. Underline the correct verb form in each sentence.
1. We (discussed / have discussed) it at the last week’s meeting.
2. He (took up / has taken up) golf six month ago.
3. She (was / has been) with this firm ever since she left college.
4. The accounts (were not / have not been) consolidated yet.
5. Please note that our fax number (changed / has changed).
6. Philip Morris (launched / has launched) the Marlboro brand in 1924.
7. Marlboro (used / has used) cowboys in its advertising since the 1950’s.
8. No one told me you were friends. How long (did you know / have you
known) each other?
9. He (worked / has worked) for ICI for five years before leaving to set up his
own business.
10. So far the group (invested / has invested) only 10 million in the new media ventures.
11. Over the last six months the number of our customers using the Internet
(grew / has grown) from 25% to 59%.
Past Simple and Past Continuous
4. Complete the article by changing the verbs in brackets into either past
simple or past continuous.
… and I am sure you will remember that throughout the 1980s and the early
1990s the company’s sales were declining (decline), we ………. (lose) market share
progressively, we ………. (not invest) enough in research and development and we
………. (not trained) our key personal in order for them to use the new technolo-
gies.
So, when I ………. (become) Chief Executive Officer in 1997, some tough
decisions had been taken. I ………. (restructure) the management hierarchy,
………. (encourage) early retirement, ………. (cut) costs by 25%, ………. (close
down) three of our factories. The results have been impressive but we ……….
(have) to take some tough decisions to get there.
Future forms
5. Complete the text with will or won’t.
In future, there won’t be so many differences between the countries of the
world and so companies _______ become even more international. New technology
________ create new opportunities. Personal space travel _________ be possible
and a space tourism industry _________ develop. Meanwhile life ________ be so
easy for some of today’s top companies. For example, the oil industry and car man-
ufacturing ___________ almost certainly become less important. But some things
___________ change. Children _________ have the same tastes and so companies
like Coca-Cola and Disney _________ continue to be successful.
30
Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]