Деловое общение (Английский язык). Учебное пособие

overseas – за морем, за границей; a loan – заем;

to grant a loan – предоставить заем; to carry out – проводить, выполнять; to act – действовать, владеть;

to own – владеть, иметь, обладать; a clearing bank – клиринговый банк; paper currency – бумажные деньги.

&Reading Practice

I.Read the text and be ready to discuss it.

London and Finance

London, the capital of the United Kingdom, is a political, cultural, commercial, industrial and financial centre of the country. At the same time London is one of the world's financial capitals. The business centre of London is the City, where numerous banks, various exchanges, insurance offices, shipping and other companies have their head offices.

At the heart of the City is the London Stock Exchange where millions of shares and securities are traded daily. There are also exchanges in several other cities of the United Kingdom but the London Stock Exchange is the most important. Here through the Exchange members the investor can buy or sell shares in any of the thousands of companies which are quoted on the Exchange and many more companies which are quoted on recognized exchanges overseas. The London Stock Exchange offers the largest range and number of securities quoted on any Stock Exchange in the world. In volume of business it ranks third to New York and Tokyo.

London is also the headquarters of many prominent international banking and insurance concerns which deal in foreign shares, insurance and bonds and handle English investments in other countries.

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The central feature of government finance is the Bank of England, founded under a royal charter as a private company in 1694 to provide loans to the Government and nationalized in 1946 by Act of Parliament. The Bank of England is the country's national bank, it carries out government monetary policies and acts the "banker's bank" for privately owned banks and other Commonwealth nations.

Most domestic banking operations of the United Kingdom are carried on by the commercial clearing banks. The main commercial banks are Lloyds Bank, Barclays Bank, Midland Bank and National Westminster Bank, often referred to as "the Big Four".

Paper currency in circulation is issued by the Bank of England. The monetary unit is the pound sterling equal to 100 pence.

II. Answer the following questions.

1)What is London?

2)What is the business centre of London?

3)What is at the heart of the City?

4)Are the exchanges in other cities of the United Kingdom?

5)What can the investor do here through the Exchange members?

6)What does the London Stock Exchange offer?

7)What does it rank in volume of business?

8)What other headquarters are there in London?

9)What can you say about the Bank of England?

10)How are most domestic banking operations of the United Kingdom carried on?

11)What are the main commercial banks?

12)Who issues paper currency in the country?

III. Sum up what the text said about:

London in general;

London and international business; the City of London;

the London Stock Exchange; the Bank of England;

the Big Four; British money.

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JSpeaking Practice

I.Translate the following speech patterns and memorize them.

Well, let's get started. Well, this is how we see it.

Oh, I am afraid these periods are too long. We cannot agree with you.

These are in fact the usual periods.

It's pretty normal in this kind of operation. I see what you mean.

But that would be difficult.

I am afraid I cannot agree to that.

Well, you are really asking us for something that is very difficult.

I've already offered you seven weeks. I've got a proposal.

Well, on that basis I suppose we might be able to look at some kind of arrangement.

Let's consider it settled.

I'm glad we have come to an agreement.

II. Read the conversations and then role play them.

1. Business Talks

In the course of making enquiries and offers, the parties very often meet to agree upon one or another question.

Here is a specimen business talk:

Seller: Well, let's get started. You know, with this delivery problem I'm sure there's a room for negotiation.

Buyer: Oh yes, we stressed in our enquiry that we needed the machine urgently. A speedy delivery is of vital importance for us.

Seller: Well, this is how we see it. We can deliver the machine in ten weeks and install it four weeks after that.

Buyer: Oh, I am afraid these periods are too long. We cannot agree with you.

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Seller: These are in fact the usual periods. It's pretty normal in this kind of operation.

Buyer: When we mentioned speedy delivery we expected you to deliver the machine in 6 weeks at the latest and to install it 3 weeks after that.

Seller: I see what you mean. But that would be difficult. You see we have a lot of orders to handle at present, and moving just one machine is a major problem. Look, if I can promise you delivery in seven weeks, does that help?

Buyer: I am afraid I cannot agree to that.

Seller: Well, you are really asking us for something that is very difficult. I've already offered you seven weeks. I'll have to consult with my colleagues and let you know our reply this week.

Buyer: I've got a proposal. If you deliver the machine in 6 weeks we shall place another order for the second half of the year.

Seller: Well, on that basis I suppose we might be able to look at some kind of arrangement. In fact, if you can promise another order I think we could accept your terms.

Buyer: Very good. Let's consider it settled. I'll confirm our next order for the second part of the year in writing tomorrow.

Seller: I'm very glad we have come to an agreement.

2. Business Meeting

Blake: Good morning, Mr. Smirnov.

Smirnov: Good morning, Mr. Blake. I haven't seen you for ages. How are you?

Blake: I haven't been very well lately, you know. I've caught a

cold.

Smirnov: I'm sorry to hear that. I do hope you get well again soon. How long have you been here, Mr. Blake?

Blake: Since Monday.

Smirnov: Where are you staying?

Blake: We're staying at the Rossia Hotel. We're very comfortable there.

Smirnov: How long are you going to stay here?

Blake: It will depend on our talks. Mr. Smirnov, I think we can get down to business. We've studied your offer and your draft contract for the delivery of complete equipment very carefully.

Smirnov: What do you think of it?

Blake: The equipment suits us, we need it very much. We are ready to place a big order.

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Smirnov: Glad to hear that, Mr. Blake.

Blake: But we'd like to clear up several points first. Smirnov: Well, what shall we take up?

Blake: You see, Mr. Smirnov, your prices are too high, I'm afraid. Can you reduce them?

Smirnov: I don't think we can. Our equipment is in great demand. We've sold the equipment at these prices to many customers this year.

Blake: We know that the world prices have recently gone up. But still your prices are too high.

Smirnov: Well, Mr. Blake, we'll think it over and see what we can do.

Blake: Thank you, Mr. Smirnov. We've done business with you for more than 10 years and I hope you'll meet our request.

III. Act out the dialogues on the basis of the following assignments:

1)Meet Mr. Blake in your office and speak about packing of goods.

2)You visit Mr. Hill's office and discuss the terms of payment and delivery.

3)Meet Mr. Green and express your opinion on the quality of his company goods.

?Writing Practice

I.Read and translate the models.

Order. Acknowledgement

Для того чтобы сделать заказ(to place an order) на закупку тех или иных товаров, обычно заполняют специальные бланки заказов (order forms), в которых указывается количество (quantity) изделий, их описание (description), цена (price), условия оплаты

(terms of payment), дата поставки (date of delivery), скидки (discounts) и т.п. В ряде случаев, когда необходимо прояснить от-

дельные пункты заказа (to make certain points quite clear), пишется

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сопроводительное письмо (cover letter), к которому прилагается бланк заказа.

Если продавец (Seller) или поставщик (Supplier) товара в состоянии выполнить заказ, он посылает покупателю(Buyer)

подтверждение заказа (order acknowledgement, or confirmation),

которое чаще всего представляет собой копию заказа(order copy, or duplicate), подписанную продавцом. Обычно подтверждение заказа прилагается к сопроводительному письму, в котором продавец выражает благодарность за заказ, а также сообщает покупателю о тех или иных изменениях(изменении цен, сроков поставки и т.п.).

Если продавец либо поставщик товара по каким-либо причинам не в состоянии выполнить заказ, он либо отказывается от заказа (to refuse(to reject, to decline) the order), либо предлагает адекватную замену (substitute) товару, которого нет в наличии.

Model 1

Men's Clothes Dealers Ltd.

142 South Road

Sheffield S20 4HL

England

24th March, 1997

Dear Sirs,

Our Order for Silk Shirts

In response to your letter of 17th March, we thank you for sending us your catalogues of men's silk shirts. We are sure there will be a great demand for them in Ukraine.

We are enclosing our Order No. 144, and would ask you to return its duplicate to us, duly signed, as an acknowledgement.

Yours faithfully,

Vladimyr Smurov

Export-Import Manager

Enc.OrderNo.l42

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Please

supply 400 men's silk shirts in the colours and sizes (collar)

Vysteria Ltd.

Please send us the copy of this order, duly signed, as an acknowledgement.

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Model 3

(Sample of Acknowledgement)

Vysteria Ltd.

P.O.Box 82

Kiev 253206 Ukraine

28th March, 1997

Ref: Order # 142 of 24th March, 1997 Dear Sirs,

Thank you for your letter of 24th March, 1997. We are pleased to acknowledge your order for 400 men's silk shirts and enclose the copy of it, duly signed, as requested.

Delivery will be made immediately on opening a letter of credit with our bank for the amount of $4212.

We hope our shirts will be in great demand in Ukraine and you will be able to place large orders with us in the future.

Yours faithfully,

Alfred Smithers

Sales Manager

II. Make up an order in accordance with the models.

Lesson 12. Opening an Account

Pre-text Exercises

I.Pay attention to the following words and word combinations and make up your own sentences with them:

a current account – текущий счет; a deposit – депозит, взнос, вклад; a depositor – вкладчик;

to present a reference – представить рекомендацию; to issue a cheque book – выдавать чековую книжку;

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to discount bills of exchange – учитывать векселя;

to grant loans – давать, предоставлять кредиты, займы; a cash dispenser – автомат для выплаты наличных;

a sale custody – хранение банком ценностей клиентов; to withdraw the money – изымать деньги;

savings account – сберегательный счет; a deposit account – депозитный счет; foreign exchange – иностранная валюта;

foreign exchange transaction – сделка (операция) с иностран-

ной валютой;

to enter the sum in the account – вносить сумму на счет; investment management services - услуги по управлению

инвестированием (капиталовложением).

&Reading Practice

I.Read the text and be ready to discuss it.

Various Services of Banks

Banker's services cover an enormous range of activities today. A full list would include:

1) Current account services

They are extended to anyone whom banks regard as reliable. A new depositor should be recommended by his employer or should present a reference. If this proves satisfactory the bank will accept a deposit from him which will be entered in his current account.

A cheque book will then be issued free of charge. Once the customer has received his cheque book he may use the cheques to order the banker to pay out sums of money from his current account. Money is being paid into and paid out of the account as often as the customer finds convenient.

2) Deposit account services

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Companies and individuals can deposit cash resources that are not needed at present. They can withdraw the money either any day they need it or after a certain period in case of time deposits.

3) Savings account services

It enables small savers to put money away for particular purposes, for example for holidays.

4) Other services:

·foreign exchange

·foreign exchange transactions

·services in foreign trade payments

·discounting bills of exchange

·granting loans

·investment management services

·cash dispensers and automated teller machines

·safe custody

·economic information and

·banker's credit cards and many others

II. Answer the following questions.

1)What activities do banker's services cover today?

2)What are current account services?

3)What can you say about deposit account services?

4)What services can help small savers to put money away for particular purposes?

5)What do other services include?

III. Say which services of banks seem most important to you, and why?

JSpeaking Practice

I.Translate the following speech patterns and memorize them.

I'd like to open an account, please. What sort of account would you like?

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