Деловое общение (Английский язык). Учебное пособие

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-Do you like your room?

-Yes, it's really very good. And the service is not bad.

-Do you know there is a restaurant on the first floor?

-Yes, I went there last night. It's small and very good. I like small restaurants. And the food was delicious.

-I am glad you like this hotel and the service.

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-When can I see Mr. Bobrov?

-Does 2 o'clock suit you?

-Yes. That's fine.

-Then I'll meet you here in the lobby at 13.45 and take you to our offices. They are near the hotel. I hope it will not rain.

-Does it often rain here in summer?

-Oh, no. But yesterday it rained all day long.

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-Now, if you don't mind, let's get down to business.

-Good.

-What would you like to start with?

-Let's discuss the price.

-Fine.

-What's your idea of an f.o.b. price?

-It's about 3500 pounds.'

-And if you deliver the machines c.i.f. English port?

-Then the price will be about 4000 pounds.

-I see.

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-Can you give us a discount for a bigger order?

-How many machines are you going to buy?

-We can buy about twenty machines. And don't forget that we are your regular customers.

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-Excuse me. I have to answer the telephone call... Well, you see, Mr. Popov, we have a problem in one of our local branches.

-Then let's meet tomorrow and discuss all the other problems.

-Yes, if you don't mind. Does 11 o'clock suit you?

-I'll be in your office tomorrow at 11.

-See you tomorrow. Good-bye.

-Good-bye.

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-I am very glad we have signed this Contract.

-Oh, it is a very good Contract for both of us. And thank you for your invitation to come to this restaurant.

-Oh, it's a typical Russian restaurant. And the food is typically Russian too.

-Now, to our good business.

-And to our plans to increase our trade.

-I hope our relations will be better and better. To our good

business!

IV. Look through the Business Letter and determine its type.

Messrs. Central Installations Dear Sirs,

With regard to your advertisement in the "Builders' Journal" of 3rd November, we would ask you to send us a quotation for the new building materials which are described.

There is a steady demand for building materials in our country, if your goods are of good quality, and we receive an acceptable offer, we will place large orders with you.

Please quote f.o.b. prices. Payment is usually made for collection. We look forward to hearing from you soon.

Yours faithfully, Stroyimport

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V. Write one of the business documents.

VI. Which phrase usually start an e-mal and which end one? Write S (start) or E (end) next to the phrase.

1.Well, that’s all for now. ___

2. I look forward to hearing from you as soon as possible. ___

3.Thanks for your e-mail.___

4.Yours truly. ___

5.It was wonderful to hear from you again. ___

6.Dear Sir/Madam. ___

7.Take hear. ___

8.I’m sorry I haven’t written before, but I’ve been very busy. ___

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Дополнительные тексты

(Supplementaru Texts)

I. Read and discuss the texts:

Text 1

A British manager is talking about social customs. He is giving advice about three different countries to a group of his colleagues who are going abroad on business.

Part I

It's very important to know about the differences in culture between your country and the country you are going to visit or you are working in. You can make mistakes and offend people if you don't know the customs.

Handshaking is the first example. In this country they shake hands much more than we do. So you mustn't forget to do that. Another difference is that at work they use first names much less than we do here in Britain. So it's preferable to call people by their family names.

Food and wine take a very important place in this country, so at a business lunch never start discussing business immediately. That might seem like bad manners.

If you get an invitation to a person's home, take good chocolates, flowers, or a good bottle of cognac. Don't take wine: they drink it every day — it's too ordinary...

Part II

In Britain we sometimes are five or ten minutes late for a meeting but in this country you should arrive on time, because people are very punctual, especially in work situations. They usually arrive at the arranged time or even earlier.

Family names are more common at work. People often use titles — Doctor, Professor, and so on. Please, remember to do the same. Your foreign colleague will tell you if he or she wants you to use their first name.

You shouldn't try to be humorous or make jokes with people you don't know well, because it might make them feel uncomfortable. Business meetings are usually very serious. At a first meeting it's

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normal to exchange business cards, but I don't recommend you to do this until the end of the meeting.

For social invitations, flowers or chocolates are suitable gifts. And you should give an odd number of flowers, say, seven or eleven, and present them without the wrapping paper...

Part III

When you go to this country, take plenty of business cards with you. They usually exchange cards at the beginning of a meeting, and they always read your card very carefully. You should do the same with theirs. If you don't, they might think it rude.

If you want to succeed in business, you must learn to be patient, because it takes longer to make decisions in this country than it does in Britain. And don't forget that when they say "Yes", they may mean "I understand", but not "I agree". It may cause misunderstanding.

And a final piece of advice — it's not common, but if you invited to a person's home, remember to take off your shoes before going inside. So make sure you are wearing clean socks!

Say the following in English.

Различия в культуре, делать ошибки, обижать, пожимать руки, обсуждать дела, опаздывать на сборы, вовремя, шутить, обмениваться визитками, обертка, грубый, непонимание.

Tick the topics the British manager is talking about in each part.

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Choose the country you think the British manager is describing in each text. Discuss your choice with your partners.

Discuss in class if these statements are true about customs in your country.

Friends and colleagues do not shake hands every day. They shake hands only when they meet for the first time.

In work situations business people exchange business cards at a first meeting.

It's very important to be punctual.

Students use teachers' first names in class.

Colleagues generally use family names at work.

People don't usually socialize with their colleagues outside working hours. They prefer to keep their work and private life separate.

When you're invited to a birthday party to your friend's home, it's usual to arrive half an hour later.

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Text 2.

Cultural Differences in Body Language

Oxford University research psychologist, Dr. Peter Collett, examined some of the differences in the 'body language' among Europeans.

Dr. Collett says that if we compare the way different European nations use gestures, they fall into three major groups. The Nordic nations belong to the first group. These are the Swedes, Finns, Norwegians, and Danes. They use gestures very little. The second group, which includes the British, Germans, Dutch, Belgians, and Russians, use some gestures when they are excited, or want to communicate over long distances, or insult each other. The third group use gestures a lot, to emphasize what they are saying, or to hold the other person's attention. They are the Italians, Greeks, French, Spanish, and Portuguese.

The distance that separates one person from another — "personal space" — also varies between people of different nationalities. What is right for one nationality may be uncomfortable for another. People stand close enough to touch each other easily in such countries as France, Spain, Greece, and Italy. British zoologist, Desmond Morris calls this the "elbow zone". In the countries of East Europe such as Hungary, Poland, and Romania, people stand a "wrist zone", that is a little more distant. They are close enough to touch wrists. But in the Scandinavian countries, in Britain, Holland, Belgium, and Germany, people stand further away from each other — the "finger tips zone".

Answer the questions.

1.Which nationalities in Europe usually use a lot of gestures when they speak?

2.Which nationalities in Europe usually use very few gestures when they speak?

3.What is a "personal space"?

4.Why does a north European move away form the person he is talking to?

5.Which nationalities move closer to the person they are talking to? Why?

6.Which nationalities stand a "wrist zone"?

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Text 3

Customs officer: May I look at your passport and customs declaration form, sir?

Traveller: Certainly. Here you are.

Customs officer: Do you have anything to declare? Traveller: No, nothing. Just the normal allowance. Customs officer: What do you have in this suitcase?

Traveller: Books, clothes, personal belongings and a bottle of

wine.

Customs officer: Okay, do you have anything else besides

these?

Traveller: No, I don’t.

Customs officer: How much money do you have on you? Traveller: I have four thousand US dollars and eight hundred

euros.

Customs officer: That’s fine, thank you. You can proceed. Have a nice stay in the United States.

Traveller: Thank you. I’m sure I will.

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Text 4.

At McDonald’s

McDonald’s is a joint Russian-Canadian restaurant which was opened on the 31st of January, 1990. It is situated in Pushkin Square in the centre of Moscow. The seating capacity of the hail is seven hundred seats. Coming into the restaurant hall you go to the main counter, get the illustrated menu-card and a girl (or a young man) recommends you dishes, beverages, milk cocktails and dessert. You make your choice, pay the money, take the tray with your dishes, beverages, dessert and occupy any vacant table. The service is quick and excellent. The quality is first-class! What’s on the, menu? For a snack you can have "Big-Mac"-minced beefsteak made from plain beef, sliced lettuce latuk, brown onions, a slice of cheese and pickled cucumbers. All this is placed in a bun. Fillet of fish-delicious white fillet of Atlantic cod in dried bread. Single or double hamburger made from plain beef: slices of pickled cucumbers and brown onions, single or double cheeseburger also made from, plain beef of high grade quality, slices of cheese and pickled cucumbers.

We're at McDonald's. What have you ordered for your meal? We've ordered Big Mac, fried potatoes, an apple pie, ice - cream and tea.

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For a drink you can order cooling beverages - Coca-Cola, "Coca-Cola Light (made without sugar for diabetics), "Spright" and "Fanta". There are milk cocktails, thick and nourishing, with chocolate, strawberry and vanilla syrup. If you like you can have dinner consisting of "Big Mac", fried crisp potatoes and refreshing beverage. For a change you can have double cheeseburger or if you care for fish - fillet of fish. For dessert you can taste "Sunday". Ifs a soft ice-cream poured with hot chocolate, hot caramel or cooling straw-berry syrup. There is also tea and delicious apple pies. Welcome to McDonald's!

Text 5.

Marketing

Marketing concept includes various elements such as planning, research, new product development, sales, communications, advertising, etc. Marketing starts with production and later studies all its stages before, during and after production. In the sales area, marketing provides information about forward demand for the company's products or services, helps to find and promote demand for products and services.

Marketing planning is an integral part of the marketing mix and it depends on a thorough situation analysis.

When the situation is analyzed it is necessary to consider controllable and uncontrollable factors. The controllable ones are four: product, price, place and promotion. Uncontrollable factors are mainly environmental factors.

Text 6.

What is a Manager?

A number of different terms are used for "manager", including "director", "administrator" and "president". The term "manager" is used more frequently in profit-making organizations, while the others are used more widely in government and non-profit organizations such as universities, hospitals and social work agencies.

What, then, is a manager?

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