- •Кафедра «Английский язык»
- •Дубинина Галина Алексеевна Драчинская Ирина Федоровна
- •Полное и частичное воспроизведение или размножение каким-либо способом допускается только с письменного разрешения Финансовой академии при Правительстве рф
- •Contents
- •Who’s Who in the Company
- •Ian Hampden, Ian - Personnel Manager Green, Jack - Shop steward
- •Phrase list
- •Exercise 4
- •Phrase list
- •Listen to the introduction to the unit. Answer the following questions and be ready to give a story line. Use the word combinations in brackets.
- •Listening
- •Exercise 2
- •Post-listening
- •Phrase list
- •1. What is the purpose of Mr. Duncan’s telephone call to Harper & Grant?
- •Listening
- •Exercise 2
- •Exercise 3
- •Post-listening
- •Sum up everything you came to know from the unit about
- •Phrase list
- •2. What does the General Office deal with?
- •Listening
- •Exercise 2
- •Exercise 3
- •Exercise 4
- •Exercise 5
- •Post-listening
- •Phrase list
- •1. What are Peter Wiles’ plans for the day in question?
- •Listening
- •Exercise 2
- •Exercise 3
- •Exercise 5
- •Post-listening
- •1. Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
- •Phrase list
- •1. How would you describe the system of advertising used in Harper & Grant Ltd.?
- •Listening
- •Exercise 2
- •Exercise 3
- •Post-listening
- •1. Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
- •Phrase list
- •1. Why does Hector Grant intend to undertake a work study survey?
- •Listening
- •Exercise 2
- •Exercise 5
- •Post-listening
- •Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
- •Phrase list
- •1. What do we call a pension? Is it a compulsory scheme?
- •Listening
- •Exercise 2
- •Exercise 3
- •Exercise 5
- •Post-listening
- •Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
- •Phrase list
- •1. Do Harper & Grant make it a condition of employment that a worker must belong to a certain trade union? What does that mean?
- •Listening Exercise 1
- •Exercise 2
- •Exercise 5
- •Post-listening
- •Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
- •Phrase list
- •2. Why does Harper & Grant Ltd. Belong to private companies?
- •3. What can the death of Ambrose Harper lead to?
- •5. Do the management of Harper & Grant Ltd. Welcome the possibility of a take over?
- •6. How did h.G. Manage to raise a loan?
- •Listening
- •Exercise 3
- •Post-listening
- •Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
- •Phrase list
- •1. Is the situation with the new export market in Abraca encouraging?
- •Exercise 3
- •Post-listening
- •1. Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
- •Phrase list
- •1. What changes occurred in the structure of the capital of Harper & Grant Ltd. After Hector Grant postponed the possibility of a takeover?
- •Exercise 2
- •Post-listening
- •1. Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
- •Illustration 1
- •Phrase list
- •1. What is the main task of the auditors?
- •2. Why has h.G. Changed the firm auditing the firm’s accounts?
- •3. What is w. Buckhurst responsible for?
- •4. Which three documents are in the focus of the auditors’ attention?
- •5. What does the Balance Sheet show?
- •6. Why is stock valuation a mixed blessing?
- •Exercise 2
- •Post-listening
- •1. Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
- •Phrase list
- •Listening
- •Exercise 2
- •Post-listening
- •1. Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
- •1. How can a firm insure itself against loss or damage to its property?
- •Exercise 2
- •Exercise 3
- •Exercise 4
- •Post-listening Consider the following points. Share your ideas with a partner or a small group. Be prepared to explain your answers to the class.
- •Explain why and how hi-jackers stole office-furniture.
Exercise 3
Listen to the following extract from the recording which shows how the situation progressed. Try to complete the gaps, using no more than three words in each case.
John: |
How did you begin … …, Miss Harvey? |
Joanna Harvey: |
I … … … run by the Palmer & Vincent Agency and stayed with them for … . |
John: |
That was before … … … your present agency? |
Joanna: |
That’s right. And I’ve worked with them for … …. … . Last year I became … … . |
John: |
What exactly is your work at the moment? |
Joanna: |
Well, I handle quite … … … . I plan …. …, co-ordinate the work of the visualiser, the copywriter, … … … . I … … with the clients, … … and, sometimes, have to do the work of the specialists when … … …, as there is usually is. |
John: |
You seem to have had … … … . I think you'd do the work well, but ... well, all the executives are men and … еr … |
Joanna: |
And I … … industry was so go-ahead and modern! |
Exercise 4
Act as an interpreter.
John: |
I don't mind telling you you're quite high on my list, but ... |
Джоанна Харви: |
Но вы предпочли бы мужчину? |
John:
(Later) |
No. I was going to say ... If only I can convince our Managing Director. I'll do my best. |
Питер Вайлз: |
Не могу поверить этому, Джон! Ты имеешь ввиду, что шеф действительно назначил девчонку? Фантастика! Как тебе удалось его убедить? |
John: |
I didn’t, Peter. She persuaded him herself. He saw the two best candidates, and the girl got the job. |
Питер: |
Превосходно! Не могу дождаться встречи с ней. Я бы сказал, фирма становится современнее. |
Exercise 5
Match the phrases on the left with an appropriate explanation on the right. Fill in the grid below.
1. |
to advertise |
A |
A person who is in charge of a firm’s campaign to make itself known to the public | ||||||||||
2. |
advertisements |
B |
Everything which concerns the contact a firm makes with the general public or with individuals who may promote their business in some way | ||||||||||
3. |
advertising manager |
C |
Someone who applies for something, usually a job | ||||||||||
4. |
advertising campaign |
D |
A person in an advertising agency who looks after the affairs of one particular firm or client (called an account) | ||||||||||
5. |
public relations |
E |
To make known the goods or services you provide | ||||||||||
6. |
applicant |
F |
Someone whose job is to invent or visualise an idea for a good advertisement | ||||||||||
7. |
short list |
G |
When offering a new job, most firms select from the total number of applicants a small number who they think have the best qualifications on paper. Their names are put on a short list and they are subsequently interviewed. | ||||||||||
8. |
layout |
H |
The publicity material | ||||||||||
9. |
visualiser |
I |
When anything is to be printed it is customary for the printer to prepare a specimen copy first so that his client may examine it for possible errors. This copy is called a proof. | ||||||||||
10. |
an account executive |
J |
The whole plan of advertising for a particular product, usually planned a year in advance | ||||||||||
11. |
to check proofs |
K |
The arrangement of material in an advertisement, i.e. where the photograph, or drawing, is put in relation to the words or copy | ||||||||||
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