Phrase list

Listen to the tape and practise the pronunciation of the following words and word combinations, quote the sentences in which they are used in the unit. Consult a dictionary and translate them into Russian.

to advertise / to deal with advertising

to undertake to do something

to liaise with the agency

to supervise the campaign

to check proofs

to cope with public relations work

(the) public at large

to appoint a manager

to relieve somebody of something

to be ultimately responsible to somebody for something

“situations vacant” column

to invite applications for a job

to have the right qualifications for the post

to interview the selected applicant from the short list

an applicant for a job

a letter of application

to handle the accounts

to brief somebody

to be an account executive

to join a training scheme run by somebody

to stay with a company (a firm, etc.)

to discuss the layout

to have the right kind of experience

the executive

to be go-ahead

to be high on the list

to persuade / to convince somebody

to look up (about the firm)

PRE-LISTENING

Task 1

Consider the introduction to the unit. Answer the following questions and be ready to give a story line. Use the word combinations in brackets.

1. How would you describe the system of advertising used in Harper & Grant Ltd.?

(the Factory Extension Meeting; to be a growing company; to deal with advertising; to employ an Advertising Agency; to design the advertisements; to place the advertisements in newspapers or magazines)

2. For what reason do many firms employ advertising agencies to handle advertising?

(to undertake to handle something on behalf of somebody; to employ specialists in the field; to buy space in newspapers, or time on radio and television; to do a far more professional job than somebody; to have a limited experience; to employ an advertising manager; to liaise with the agency)

3. Can John Martin cope with advertising without any help?

(to be too busy on the sales side; to be able to handle the work involved; to supervise an advertising campaign; to check proofs; to use the media; to suit the company's interests)

4. Who is in charge of public relations work in the company?

(to cope with the public relations work; to involve contacts with the public at large; to give information about the company and its products)

5. In what way were the spheres of responsibility concerning advertising rearranged in Harper & Grant Ltd?

(to appoint an advertising manager; to relieve somebody of the work; to be ultimately responsible to somebody for something; to be branch of some Department; to be interested in public relations; to be responsible to somebody for something)

6. How did the company invite and select applicants for the job of the advertising manager?

(to insert an advertisement in the “situations vасаnt” column; to give details of the appointment; to invite applications for the job; to go through the applications; to have the right qualifications for the post; to interview the selected applicants from the short list; the final interview)

Task 2

Give the English equivalents for the following word combinations:

зд. обсудить оригинал-макет (рекламы); схему расположения (размещения); компановку; структуру чего-либо	быть ответственным исполнителем (консультантом) рекламного агентства или агентства по связям с общественностью, отвечающим за ведение дел с клиентом
поддерживать отношения с (рекламным) агентством	вести рекламные дела нескольких фирм
быть в первых строках списка	освободить, разгрузить кого-либо от чего-либо
заявление о приеме на работу	назначить менеджера
управлять (распоряжаться) чем-либо от чьего-либо имени	предпринимать; брать на себя обязательства; гарантировать
широкая общественность	считывать гранки
осуществлять надзор за (руководить/контролировать) деятельностью (кампанией)	побеседовать с несколькими претендентами, отобранными из списка окончательных кандидатов