2. Просмотрите текст ещё раз и найдите в нем абзацы, в которых говорится о том:

1. что предлагают многие менеджеры вместо климата ужаса;

2. что говорят некоторые специалисты;

3. когда такой стиль управления особенно важен

3. Переведите письменно на русский язык найденную информацию.

4. Заполните пропуски в следующих предложениях, выбрав один из предложенных вариантов. Переведите дополненные предложения на русский язык:

1. If you ... your order to five pumps, we will give you a 3% discount.

1) increased 2) increase 3) will increase

2. We ... to the plant if your inspectors come with us. l)togo 2) goes 3) will go

5. Выберите нужный предлог и переведите предложения на русский язьпс:

1. We would like to clarify some details ... you.

1) from 2) with 3) of

2. We can start shipping the pumps four months ... we sign the contract.

1) in 2) after 3) before

6. Выберите нужное слово и переведите предложения на русский язык.

1. Large food retailers in out-of town locations are known as...

1) superstars 2) superiors 3) superstores

2. A choice of products may also be called a ... of products.

1) range 2) report 3)rate

3. I am ...for drawing up contracts.

1) relative 2) responsible 3) personal

ВАРИАНТ № 2

1. Просмотрите текст и запишите является ли следующее утверждение истинным или ложным:

Carlos Ghosn has already accepted the position of a new CEO of Nissan.

An Impossible Mission?

Louis Scweitzer, the 59-year-old Chief Executive Officer ( CEO) of the Renault group, has just received the latest results for Nissan, the Japanese car manufacture in which Renault has a 37 per cent stake.

The situation looks bad. Nissan has lost money for the sixth consecutive year, the company’s debts have now reached a record of 19 billion dollars and they are now losing 1,000 dollars on every new car they produce.

Clearly something needs to be done to return Nissan to profit and quickly. The time has come to appoint a new CEO. There is only one name that comes to Schweitzer’s mind: Carlos Ghosn, the tough results-oriented director of Renault’s engineering division.

He would be just the person for the job. He might be more successful than a Japanese CEO as he would have more freedom to break the strict Japanese rules of management.

2. Просмотрите текст ещё раз и найдите в нем абзацы, в которых говорится о том:

1. как сложилась сейчас ситуация в Nissan;

2. что надо сделать, чтобы изменить ситуацию;

3. почему Carlos Ghosn подходящая кандидатура

3. Переведите письменно на русский язык найденную информацию.

4. Заполните пропуски в следующих предложениях, выбрав один из предложенных вариантов. Переведите дополненные предложения на русский язык:

1. We will guarantee timely delivery if you ... strictly on time.

1) paid 2) pay 3) will pay

2. If you provide shipping facilities, we ... your terms.

1) accepted 2) to accept 3) will accept

5. Выберите нужный предлог и переведите предложения на русский язык:

1. We will deliver the pumps ... regular intervals.

1) in 2) at 3) for

2. They are going to sell the goods ... CIF terms.

1) at 2) of 3)on

6. Выберите нужное слово и переведите предложения на русский язык.

1. The process of buying goods and services using the Internet is called ... 1) event 2) e-mail 3) e-commerce

2. Our suppliers have never made a late ...

I) contract 2) exchange 3) delivery

3. With folly computerised production we are .. of our competitors.

1) within 2) ahead 3) behind

Лексические темы	Г рамматические темы
Marketing	Modal Verbs
Selling Goods

ВАРИАНТ № 1

1. Просмотрите текст и запишите какому из абзацев текста (1,2,3,4) соответствует следующая идея:

Nowadays, even strong brands have to deal with competition from other companies.

The Power of Brands.

1. Historically, building a brand was rather simple. A name was a direct guarantee of quality and consistency, or it was a signal that a product was something new. Brands were the first piece of consumer protection. They knew where to go if they had a complaint.

2. As shoppers have become more mobile and discovered more places to buy, they change products more often, Brands now face competition from the most unexpected quarters. Who would have thought that Virgin would sell mobile phones, Versace would run hotels or Tesco sell banking services?

3. The new marketing approach is to build a brand not a product- to sell a lifestyle or a personality, to appeal to emotions. It is a much harder task than describing the advantages of the product. Clever, simple advertisements are dreamt up long before the product is produced. This way a product becomes a personality.

4. The trouble is that most marketers have to struggle to create strong feelings for their brands. Firms such as Coca-Cola and McDonalds find it difficult to admit that their customers are changing to newer products. Other companies panic that they need to do something. Old- fashioned market -research methods help explain such mistakes.

2. Просмотрите текст ещё раз и найдите в нем абзацы, в которых говорится :

1. об истории торговой марки;

2. о частой смене товаров покупателями;

3. о новом подходе к проблеме торговой марки;

4. об отношении компаний к данной проблеме