Лексические темы	Г рамматические темы
Company Formation	Simple Present
Trading	Present Continuous
First Contacts	Prepositions

ВАРИАНТ 1

1. Просмотрите текст и найдите в нем абзацы, в которых говорится о:

а) действиях компаний при наборе персонала

в) действиях будущих работников с) действиях отдела кадров и агенств

RECRUITMENT

When a company needs to recruit or employ new people, it may decide to advertise the job or position in the appointments section of a newspaper. People who are interested can then apply for the job by sending in a letter of application containing details of their education and experience.

In some cases a company may prefer to do this initial selection after asking candidates to complete a standard application form. The company’s human resource department will then select the applications that it considers the most suitable and prepare a list of candidates or applicants, who are invited to attend an interview.

Another way for a company to hire is by using the services of a recruitment agency who will provide them with a list of suitable candidates.

2. Переведите письменно на русский язык найденную информацию.

3. Прочитайте текст и ответьте письменно на следующие вопросы:

1. What can be exchanged between different countries?

2. What measures are said to be protectionist and why?

IMPORT. EXPORT

The exchange of goods and services between different countries is referred to as international trade. Depending on what a country produces or needs, it can either export goods or import them.

A tariff is a tax imposed on imported goods; whereas a quota is the maximum quantity of a product that may be admitted to a country during a certain period of time. These measures are said to be protectionist in that they raise the price of imported goods so that domestically produced goods will gain a price advantage.

4. Заполните пропуски в следующих предложениях, выбрав один из предложенных вариантов. Переведите дополненные предложения на русский язык:

а) I... of applying for the position of Office Manager.

:||

b) Corporations usually ... shares on the Stock Exchange.

1) sell 2) are selling 3) are sold

5. Выберите нужный предлог и переведите предложения на русский язык:

1. There is a great demand.. our products in China. l)on 2) for 3)from

2. Our machines are ... high quality. l)of 2) with 3) in

6. Выберите нужное слово и переведите предложения на русский язык.

1. That is an interesting idea! Let’s ... it. l)send 2) discuss 3) appoint

2. We were disappointed at the results of the ... .

1) talks 2) mail 3) matters

7. Переведите реплики на английский язык:

1. - Как Вы?-Прекрасно. А Вы?

2. - Не хотели бы чашечку кофе?- Да, спасибо. На улице холодно сегодня.

3. - Как насчет нашей новой модели?- Мы заинтересованы в её покупке.

ВАРИАНТ № 2

1. Просмотрите текст и найдите в нем абзацы, в которых:

1. раскрывается понятие розничной торговли;

2. сообщается о розничной индустрии в Объединённом Королевстве;

3. описывается работа крупных розничных продавцов

RETAILING

Retailing is the term that is used to describe the business of selling products directly to the general public or to individual consumers. Most companies in this sector sell from shops or stores of varying sizes which are referred to as outlets.

In the UK, the retail industry is dominated by large and powerful retail chains, which are organised nationally and sell a standardised selection of products. These multiple retailers often specialise in a particular type of a consumer product: electrical equipment, food, clothing, etc.

Their outlets tend to be concentrated in shopping centres where customers have access to a large variety of stores in the same location.

Large retailers are operating from out of town locations with parking facilities. Department stores such as Harrods in London, are large shops selling a wide variety of products from a city centre. They are organised in departments, each with its own manager.

2. Переведите письменно на русский язык найденную информацию.

3. Прочитайте текст и ответьте письменно на следующие вопросы:

1. What is the Board of Directors responsible for?

2. Who has overall responsibilities for the running of the business?

COMPANY STRUCTURE

At the top of the company is the Board of Directors, headed by the Chairperson or the President. The board is responsible for making policy decisions and for determining the company’s strategy.

It will usually appoint a Managing Director ( or chief executive officer) who has overall responsibility for running of the business.

Senior managers or line managers head the various departments or functions within the company.

4. Заполните пропуски в следующих предложениях, выбрав один из предложенных вариантов. Переведите дополненные предложения на русский язык:

1. Our engineers ... to the plant tomorrow.

1) go 2) are gone 3) are going

2. This plant... chemical equipment.

1) produce 2) have produced 3) produces

5. Выберите нужный предлог и переведите предложения на русский язык:

1. Our company does business ... a lot of foreign firms. l)with 2) to 3) at

2. All the managers usually come ... the meeting. l)on 2) to 3)into

6. Выберите нужное слово и переведите предложения на русский язык.

1. It would be ... to hear your opinion on the subject.

1. interest 2) interested 3) interesting

2. This shop offers ... to regular customers.

1. documents 2) discounts 3) demands

7. Переведите реплики на английский язык:

1. -Доброе утро, господин Петров. Рад видеть вас в Лондоне.

- Доброе утро, господин Смит. Рад видеть вас тоже.

2. - Вы хорошо добрались?- Отлично. Спасибо. Поездка была приятной.

3. - Садитесь, пожалуйста. Могу я предложить Вам кофе?- Да, спасибо, с

удовольствием.

Лексические темы	Г рамматичсскнс темы
Company Performance	Present Perfect
Advertising	Simple Past
Business Conversation	Prepositions

ВАРИАНТ № 1

1. Просмотрите текст и найдите в нем абзацы, в которых говорится:

1. что используется для увеличения продаж;

2. какими способами компания может рекламировать;

3. на что нацелена корпоративная реклама

Product and Corporate Advertising

Product advertising is an important part of marketing. It is used to increase sales by making the product or service known to a wider audience and by emphasizing its superior qualities.

A company can advertise in a variety of ways, depending on how much it wishes to spend and the size and the type of audience it wishes to target. The different media for advertising include television, radio, newspapers, magazines, the internet and direct mail. The design and organisation of advertising campaigns is the job of an advertising agency.

Coiporate advertising is not directly concerned with increasing sales of products or services but more with the overall image a company wants to present to the public. Public relations experts specialise in organising actions and events which generate positive publicity for companies. Original advertising campaigns can sometimes also get some extra publicity for the company by way of newspaper articles and TV and radio reports about the campaign.