2. Переведите письменно на русский язык найденную информацию.

3. Прочитайте текст и ответьте письменно на следующие вопросы:

1. What is term marketing given to?

2. What activities does this term involve?

Marketing

Marketing is the art of finding out what the other person wants, then manufacturing it for

him.

Marketing is the term given to all the different activities intended to make a profitable demand for a product. Simply to produce a product is not enough: the product must be transported, stored, priced, advertised, and sold at last.

Marketing activities involve: identifying consumer needs and wants in order to develop the product; setting the price; deciding on the best place to sell the product; deciding on how best to promote the product.

Marketing is the process of having the right product, at the right time, in the right place, calling attention to it.

2. Заполните пропуски в следующих предложениях, выбрав один из предложенных вариантов. Переведите дополненные предложения на русский язык:

1. They .. only 15 pumps-and we are still waiting for the other 20.

1) will deliver 2) delivered 3) have delivered

2. Mr. Black ... to clarify some details with Mr. Belov.

1) want 2) wanted 3) will be wanted

2. Выберите нужный предлог и переведите предложения на русский язык:

1. What are your terms ... delivery?

l)for 2) of 3)on

2. We can agree ... a 3% discount.

l)to 2) from 3)with

2. Выберите нужное слово и переведите предложения на русский язык.

1. We hope our terms of delivery ... the partners.

1. offer 2) change 3)suit

2. We can ... later what additional information we will require.

1. solve 2) decide 3) supply

2. Выберите реплику, наиболее соответствующую ситуации общения:

1. Student: Did you have time to check up our tests yesterday? Teacher:

1. Yes, and I’m quite satisfied with the results.

2. Oh, dear, I forgot to do it.

3. I am honoured to have been asked to do it.

2. Boss: Can you stay in the office a bit longer?

Employee:

1. Why don’t you ask somebody else?

2. Look at the time! It’s so late!

3. I’m terribly sorry but I really have to leave on time.

Лексические темы	Грамматические темы
Management	Present Perfect
Corporations	Present Perfect Continuous
	Prepositions

ВАРИАНТ № 1

1. Просмотрите текст и запишите является ли следующее утверждение истинным или ложным:

The supplier is gradually changing the position of being the seller for the position of being the buyer for the customers.

Will the Corporation Survive?

Since the coiporation was invented it has been widely accepted that bringing activities together into one large company lowers communication costs, and manufactures have market power due to their knowledge of markets.

However, nowadays the internet is eliminating the physical costs of communication. Power is shifting to the customer who could be either another business or the end user.

All this raises two burning questions. Firstly, does it mean that the supplier will no longer be the seller but become the buyer for the customer? Secondly, is diversification¹ changing the structure of companies? The answer to both questions is ‘yes’ for many businesses.

Some of the largest pharmaceutical companies do not manufacture drugs themselves anymore. They are wholesaling every other kind of pharmacy product as well. The managers in the pharmaceutical sector are trying to find out what to outsource to smaller companies next.