- •Introductions
- •Look at the business cards and read the following introductions. Match the speakers to their business cards.
- •Job department
- •Country nationality
- •In pairs ask each other questions about the nationality of the following companies:
- •Think or three companies you know. Give their nationalities.
- •Read the text. Then complete the chart. Meet phil night
- •2.Complete the chart about yourself. Then introduce yourself to a partner.
- •3.Complete the sentences with negative forms of the verb to be.
- •4.Match the questions and answers.
- •Useful language.
- •Introducing people. Asking about business.
- •Read and reproduce the following micro-dialogues.
- •Read the conversation and memorize it.
- •Practise similar conversations in pairs. Make use of the following situations.
- •Study the following cv (Curriculum Vitae) and put the headings in the correct place in the cv.
- •Interests Key Skills References Work Experience curriculum vitae
- •2. Compose your own Curriculum Vitae. Unit 2 Companies
- •1.Which of these companies would you like to work for? Why?
- •2.Which of the following business sectors would you like to work in?
- •1.Match the following phrases to their definitions.
- •2.Complete the extract from a company report with appropriate words from exercise 1.
- •3.These sentences describe two companies, Autoincom and Yellow Leaves. Choose pairs of sentences which describe similar things and match them with the correct company.
- •4.Underline the verbs which mean the same thing in each pair of sentences.
- •5.Use the verbs from exercise 4 which you underlined to complete this company profile.
- •7. Make up a story about a successful company you know using the suitable vocabulary.
- •Lvmh reports strong sales
- •1.Answer the following questions.
- •2. Mark each statement true or false.
- •3. Why do you think lvmh is a successful company? What other successful companies do you know? Why are they successful?
- •1. Underline the present simple or the present continuous form of the verb to complete these sentences.
- •2. Complete these sentences with either present simple or present continuous form of the verbs in brackets.
- •1. Which of these suggestions do you agree with?
- •2. Read the following presentation and answer the questions on it.
- •3. Invent a company. Study the useful Language below and prepare a presentation of your company. Ask questions after your partners’ presentations.
- •Introducing new information
- •A Formal Letter
- •Example:
- •I would like to apply for the job of Sales Manager for the Central and
- •Unit 3 Business Careers
- •Discuss the following questions.
- •Choose four most important tips from the list below which can help you to get ahead in tour career.
- •Read the text. Who is who in business
- •Answer the questions.
- •7. Answer the questions.
- •1.Match the following phrases to their correct definitions.
- •2. Complete these sentences with the verbs from the list.
- •3. In each of the groups below cross out the word or phrase which doesn’t go with the verb.
- •4. Make up sentences using the phrases from exercise 3.
- •5. Make up a monologue “My (future) career” using the above given vocabulary and the useful phrases from the texts.
- •1. Present Simple, Present Continuous or Present Perfect Continuous? Choose the correct answer.
- •2. Translate into English.
- •Useful language
- •1. Read and learn the following dialogues.
- •2. Make up similar telephone conversations on the following situation:
- •Example:
- •Unit 4 Selling online
- •Interest-free credit
- •2. Choose the correct word to complete each sentence.
- •Virtual Pocket Money
- •1. Read these rules of an online book club. Then answer the questions.
- •2. Complete sentences 1 to 8 with suitable endings a) to h).
- •3. Write a list of rules for an online retailer who wants to create a website.
- •1. Put the dialogue into the correct order.
- •2. Practise the dialogue with a partner.
- •3. Read the following dialogue and answer the questions on it.
- •Useful Language
- •Example:
- •Unit 5 Food and Entertaining
- •Tipping
- •Take a tip from restaurants
- •4. Which factors make you tip more?
- •5. Retell the text.
- •Match the phrasal verbs in sentences 1 to 8 with their definitions a) to h).
- •Complete the story with one of the phrasal verbs from exercise 1.
- •Make up your own sentences with the phrasal verbs from exercise 1.
- •Entertaining. Ordering a meal
- •1. Read, memorize and reproduce the following dialogues.
- •Make up a similar dialogue on the following topic:
- •You are entertaining a foreign customer in a restaurant. Speak on the menu and discuss your food preferences.
- •You and your colleague discuss where to entertain a group of foreign visitors.
- •Example:
- •Example:
- •Which of the following situations are the most stressful for you? Can you add any others?
- •1. Match the words to their definitions.
- •2. Complete each sentence with an appropriate word from exercise 1.
- •Dealing with stress
- •Past Simple Present Perfect
- •2. Role play the following conversation. Use the role cards. Use the expressions from the Useful language box.
- •1. “The four Ps” form the basis of the marketing mix. If you want to market a product successfully, you need to get this mix right. Match the ‘Ps’ to their definitions.
- •2. Read the extracts where people are talking about different products. Decide which of the four Ps each speaker is discussing. Speaker 1
- •3. Think of some product you have bought recently. Why did you buy them? Which of the four Ps influenced your decision?
- •For each group of words fill in the missing vowels and match the words to the correct definitions.
- •Use one expression from each of the groups in sentences of your own.
- •Selling Dreams
- •5. Reproduce the dialogue with your partner.
- •6. Make up a similar dialogue. Discuss the details of the visit of an important customer from abroad.
- •Sales Leaflets
- •Unit 8 Planning
- •Answer the following questions.
- •4. Imagine that you planned one of the following events. Tell your partner how you did it, using the phrases from exercises
- •Brazil tries to kick-start tourism
- •1. Answer the following questions.
- •Using the expressions from the Useful language box role play the following situation:
- •Interrupting Clarifying
- •Example:
- •Staff notice
- •Unit 9 Cultures
- •Which of the tips in exercise 4 do you think are useful?
- •Which tips do you think are good advice for Russia?
- •Different companies have different cultures and ways of working. Complete the sentences with the words in brackets.
- •2. Would you like to work for an organisation which has:
- •The international manager
- •Answer the questions about the text.
- •Match words from each column to make common word combinations. Then check your answers in the article.
- •Make up sentences using these words.
- •Complete these sentences using should or shouldn’t and a phrase from the box.
- •Give the opposite advice by using should, shouldn’t or I don’t think.
- •Give some advice to a colleague going on a business trip for the first time. Use the following notes:
- •1. Read the following extracts where people are talking about cultural mistakes. Then answer the questions.
- •2. What examples of cultural mistakes do you know? Make up a similar story.
- •Agendas
- •Example: Management Committee Meeting
- •Unit 10 Products
- •Use the adjectives from exercise 4 to describe other companies and products.
- •Match the verbs on the left to their meanings. Then put the verbs into a logical order to show the life cycle of a new product.
- •Match these words from the text to their definitions.
- •Read the text. Then decide if the following statements are true or false. Correct the false statements.
- •Kiwifruit growers hope to strike gold with new product
- •Find words and phrases in the text which mean the following:
- •Then make similar sentences about products from your own country.
- •3. Complete the following article with passive forms of the verbs in brackets.
- •Read the following presentation and say which of the adjectives below are used in it.
- •Introducing the product
- •Inviting questions
- •Деловой английский для начинающих Учебное пособие
5. Reproduce the dialogue with your partner.
6. Make up a similar dialogue. Discuss the details of the visit of an important customer from abroad.
Writing
Sales Leaflets
Sales leaflets must be clear, simple and easy to understand. It is usually inserted into magazines or sent out in the post.
It is used to attract attention and it should communicate the reason why people should purchase this particular product or service.
It should also contain a slogan.
In a sales leaflet you should provide some way for the public to contact you (usually a telephone number).
Example:
Sullivan’s
Summer Sun
Savers
Book your Greek summer holiday before the end of April and save up to 20% on normal prices!
For full information about our range of exclusive holidays call 01807 476 666 for our FREE brochure.
(Place for Picture)
Design a sales leaflet for the campaign to relaunch Kristal Water.
It’s a bottled spring water, which is advertised as the purest water in the world. It has few minerals, but nothing is added to the water to change its taste. The water is targeted at people who want to have a healthy lifestyle.
Your aim is to persuade the customers that your product is really the best.
Unit 8 Planning
Starting up
Answer the following questions.
1. How often do you make plans?
2. What occasions do you usually plan?
3. What do you consider when you plan these things:
a) a holiday
b) a special family occasion (a wedding, a birthday)
c) an ordinary working day
d) your career
4. Which of the following do you use to plan your day or week? Why?
Desk or pocket diary
Ask someone to remind you
Electronic organiser
Notes stuck on board or fridge
Memory
Write on hand
Discuss these statements.
Making lists of things to do is a waste of time.
If you make a plan you should stick to it.
You should plan your retirement from an early age.
Vocabulary
Match the verbs from below to the nouns 1 to 5. Make up sentences with these word combinations.
estimate collect consider forecast do
1 ......................... costs
2 ......................... sales
3 ......................... research
4 ......................... information
5 ......................... options
Provide Russian equivalents to the following English phrases.
Implement a plan
Meet a deadline
Prepare/keep within a budget
Arrange/rearrange a meeting
Write a report
Arrange/rearrange a schedule
Complete the text with the nouns from exercises 1 and 2.
Recently we decided to open a new sales office in New York. First we arranged a .................... with the finance department to discuss the project. We prepared a ........................... with details of the various costs. Then we collected .................... about possible locations of the new office. We considered two ............................. – one in Greenwich Village and the other
near the Central Park. After doing some more ..................... I wrote a ................... for the board of directors.
Unfortunately we made a mistake when we estimated the ................... as the exchange rate changed, and so we didn’t keep within our ................... . We overspent by almost 20 %. We had to rearrange the .......................... for moving into the building because the office was not redecorated in time. The board of directors was unhappy because we didn’t meet the ..................... for opening the office by 15 December. It finally opened in January. However we forecast ............................. of at least $ 500000 in the first year.