- •Introductions
- •Look at the business cards and read the following introductions. Match the speakers to their business cards.
- •Job department
- •Country nationality
- •In pairs ask each other questions about the nationality of the following companies:
- •Think or three companies you know. Give their nationalities.
- •Read the text. Then complete the chart. Meet phil night
- •2.Complete the chart about yourself. Then introduce yourself to a partner.
- •3.Complete the sentences with negative forms of the verb to be.
- •4.Match the questions and answers.
- •Useful language.
- •Introducing people. Asking about business.
- •Read and reproduce the following micro-dialogues.
- •Read the conversation and memorize it.
- •Practise similar conversations in pairs. Make use of the following situations.
- •Study the following cv (Curriculum Vitae) and put the headings in the correct place in the cv.
- •Interests Key Skills References Work Experience curriculum vitae
- •2. Compose your own Curriculum Vitae. Unit 2 Companies
- •1.Which of these companies would you like to work for? Why?
- •2.Which of the following business sectors would you like to work in?
- •1.Match the following phrases to their definitions.
- •2.Complete the extract from a company report with appropriate words from exercise 1.
- •3.These sentences describe two companies, Autoincom and Yellow Leaves. Choose pairs of sentences which describe similar things and match them with the correct company.
- •4.Underline the verbs which mean the same thing in each pair of sentences.
- •5.Use the verbs from exercise 4 which you underlined to complete this company profile.
- •7. Make up a story about a successful company you know using the suitable vocabulary.
- •Lvmh reports strong sales
- •1.Answer the following questions.
- •2. Mark each statement true or false.
- •3. Why do you think lvmh is a successful company? What other successful companies do you know? Why are they successful?
- •1. Underline the present simple or the present continuous form of the verb to complete these sentences.
- •2. Complete these sentences with either present simple or present continuous form of the verbs in brackets.
- •1. Which of these suggestions do you agree with?
- •2. Read the following presentation and answer the questions on it.
- •3. Invent a company. Study the useful Language below and prepare a presentation of your company. Ask questions after your partners’ presentations.
- •Introducing new information
- •A Formal Letter
- •Example:
- •I would like to apply for the job of Sales Manager for the Central and
- •Unit 3 Business Careers
- •Discuss the following questions.
- •Choose four most important tips from the list below which can help you to get ahead in tour career.
- •Read the text. Who is who in business
- •Answer the questions.
- •7. Answer the questions.
- •1.Match the following phrases to their correct definitions.
- •2. Complete these sentences with the verbs from the list.
- •3. In each of the groups below cross out the word or phrase which doesn’t go with the verb.
- •4. Make up sentences using the phrases from exercise 3.
- •5. Make up a monologue “My (future) career” using the above given vocabulary and the useful phrases from the texts.
- •1. Present Simple, Present Continuous or Present Perfect Continuous? Choose the correct answer.
- •2. Translate into English.
- •Useful language
- •1. Read and learn the following dialogues.
- •2. Make up similar telephone conversations on the following situation:
- •Example:
- •Unit 4 Selling online
- •Interest-free credit
- •2. Choose the correct word to complete each sentence.
- •Virtual Pocket Money
- •1. Read these rules of an online book club. Then answer the questions.
- •2. Complete sentences 1 to 8 with suitable endings a) to h).
- •3. Write a list of rules for an online retailer who wants to create a website.
- •1. Put the dialogue into the correct order.
- •2. Practise the dialogue with a partner.
- •3. Read the following dialogue and answer the questions on it.
- •Useful Language
- •Example:
- •Unit 5 Food and Entertaining
- •Tipping
- •Take a tip from restaurants
- •4. Which factors make you tip more?
- •5. Retell the text.
- •Match the phrasal verbs in sentences 1 to 8 with their definitions a) to h).
- •Complete the story with one of the phrasal verbs from exercise 1.
- •Make up your own sentences with the phrasal verbs from exercise 1.
- •Entertaining. Ordering a meal
- •1. Read, memorize and reproduce the following dialogues.
- •Make up a similar dialogue on the following topic:
- •You are entertaining a foreign customer in a restaurant. Speak on the menu and discuss your food preferences.
- •You and your colleague discuss where to entertain a group of foreign visitors.
- •Example:
- •Example:
- •Which of the following situations are the most stressful for you? Can you add any others?
- •1. Match the words to their definitions.
- •2. Complete each sentence with an appropriate word from exercise 1.
- •Dealing with stress
- •Past Simple Present Perfect
- •2. Role play the following conversation. Use the role cards. Use the expressions from the Useful language box.
- •1. “The four Ps” form the basis of the marketing mix. If you want to market a product successfully, you need to get this mix right. Match the ‘Ps’ to their definitions.
- •2. Read the extracts where people are talking about different products. Decide which of the four Ps each speaker is discussing. Speaker 1
- •3. Think of some product you have bought recently. Why did you buy them? Which of the four Ps influenced your decision?
- •For each group of words fill in the missing vowels and match the words to the correct definitions.
- •Use one expression from each of the groups in sentences of your own.
- •Selling Dreams
- •5. Reproduce the dialogue with your partner.
- •6. Make up a similar dialogue. Discuss the details of the visit of an important customer from abroad.
- •Sales Leaflets
- •Unit 8 Planning
- •Answer the following questions.
- •4. Imagine that you planned one of the following events. Tell your partner how you did it, using the phrases from exercises
- •Brazil tries to kick-start tourism
- •1. Answer the following questions.
- •Using the expressions from the Useful language box role play the following situation:
- •Interrupting Clarifying
- •Example:
- •Staff notice
- •Unit 9 Cultures
- •Which of the tips in exercise 4 do you think are useful?
- •Which tips do you think are good advice for Russia?
- •Different companies have different cultures and ways of working. Complete the sentences with the words in brackets.
- •2. Would you like to work for an organisation which has:
- •The international manager
- •Answer the questions about the text.
- •Match words from each column to make common word combinations. Then check your answers in the article.
- •Make up sentences using these words.
- •Complete these sentences using should or shouldn’t and a phrase from the box.
- •Give the opposite advice by using should, shouldn’t or I don’t think.
- •Give some advice to a colleague going on a business trip for the first time. Use the following notes:
- •1. Read the following extracts where people are talking about cultural mistakes. Then answer the questions.
- •2. What examples of cultural mistakes do you know? Make up a similar story.
- •Agendas
- •Example: Management Committee Meeting
- •Unit 10 Products
- •Use the adjectives from exercise 4 to describe other companies and products.
- •Match the verbs on the left to their meanings. Then put the verbs into a logical order to show the life cycle of a new product.
- •Match these words from the text to their definitions.
- •Read the text. Then decide if the following statements are true or false. Correct the false statements.
- •Kiwifruit growers hope to strike gold with new product
- •Find words and phrases in the text which mean the following:
- •Then make similar sentences about products from your own country.
- •3. Complete the following article with passive forms of the verbs in brackets.
- •Read the following presentation and say which of the adjectives below are used in it.
- •Introducing the product
- •Inviting questions
- •Деловой английский для начинающих Учебное пособие
Use one expression from each of the groups in sentences of your own.
Reading
Selling Dreams
Ferrari, Italy’s maker of sports and racing cars is one of the most famous brands in the world. The company got its high reputation among the world’s corporate giants almost without the help of an advertising department. Only in 1993 Ferrari created a marketing department. It just doesn’t need any
extra advertising. Only parking these exciting automobiles is enough to draw a crowd.
Customers are now spending more money on products they desire rather than on products they simply need. All companies must therefore produce goods of very high quality. Like Ferrari, all companies must create and sell “dreams”, which possess certain emotional qualities that match customers’ strongest desires.
Statistics for luxury goods shows some interesting facts. The largest market for the car maker’s products in the world is Switzerland, with 220 Ferraris sold in 1997. The company, on the other hand, sells only 2.7% of its cars to women. Rolex and the highest number of luxury watches are sold in Italy, while Japan continues to be the leading market in the world for leather goods from Gucci and Ferragamo.
China, amazingly, appears to be drinking a lot of Hennessy cognac.
1. Answer the following questions on the text:
Which are the biggest markets for these products?
Ferraris
Rolex watches
Leather goods
Hennessy cognac
What do these numbers in the article refer to?
1993
220
1997
2.7
What was unusual about Ferrari’s marketing until 1993?
What should all modern companies do?
2. Discuss these questions.
Which companies and products in your country are you most proud of?
Why do you think customers are now spending more money on products they desire rather than on products they need?
What do you think is the difference between a need and a desire? Give examples.
Grammar review
1. Make up general questions from these statements.
He likes efficient people.
He caught the plane.
She can meet Simon on Wednesday.
She was at the meeting.
They went to the conference.
You met the deadline.
2. Using question words from below make up special questions to the following statements.
Where Who When How many How often
I bought five CDs.
They go there twice a week.
I live in New York.
She wants the report tomorrow.
We work with Susan.
They came because they wanted to see me.
He is always late because he lives a long way away.
I interviewed Peter.
3. Finish the following statements to make them disjunctive questions.
You bought these shoes in the department store, .......................?
They will arrive next week, ................?
I am experienced enough, .................?
He has attended these courses, ..................?
You often go abroad on business, ...............?
Marion is not a sales manager, ..................?
We haven’t received the pre-course information, ...............?
They enjoyed the presentation, ..................?
Skills
Telephoning. Exchanging information
1. Pronounce the following numbers correctly.
244252
881990
02080451930
003323990324
2. Write down some telephone numbers you know. Dictate them to a partner. Check that your partner has written the numbers correctly.
3. Choose an address and dictate it to a partner. Spell each word when you dictate. Check that your partner has written the information correctly.
4. Read the following dialogue and answer the questions.
A Hello, Fiona. This is Martin. How are things going?
B Fine, thanks.
A I’m calling about one of my biggest customers who will be visiting
London next week. She’d like to have a meeting with you.
B Fine. Could you give me a few details? What’s her name?
A It’s Mrs Young Joo Chan.
B Sorry, I didn’t catch that.
A Young Joo Chan. I’ll spell that for you. Y-O-U-N-G J-O-O C-H-A-N.
She’s Korean actually. She is Chief buyer for HDS. Let me give you her
telephone number: 822 0735 8879. OK? Why not give her a ring? She is
expecting to hear from you.
B I’ll do that. But first, let me read that back to you. It’s Young Joo Chan
from HDS. Telephone number 822 0735 8875.
A No, 8220735 8879.
B OK, I’ve got that. Just one more thing. Did she say when she’d like to
meet?
A Yes, she said next Thursday or Friday – that’s the 17th or 18th.
B What about Friday the 18th? I’ll give her a call. Right, I think that’s
everything.
A Fine. Bye for now.
B Bye.
What’s the customer’s name?
What nationality is she?
What’s her telephone number?
What is the meeting day and date?