- •Business Plan Beauty Salon & Spa Lime
- •1.0 Executive Summary
- •Competitive Edge
- •1.1 Objectives
- •1.2 Mission
- •1.3 Keys to Success
- •2.0 Company Summary
- •2.1 Company ownership
- •2.2 Start-up Summary
- •3.0 Services
- •4.0 Market analysis summary
- •5.0 Management Summary
- •5.1 Organizational Structure
- •6.0 Strategy and Implementation Summary
- •6.1 Marketing strategy
- •6.2 Promotion Strategy
- •7.0 Financial Plan
- •Balance dynamics
6.2 Promotion Strategy
Promotion targets
To draw attention to Lime Beauty and Spa salon opening
To focus on our competitive advantages
Herbal tea room;
Nutritionist
Complex offers
Beauty Supper
Promotion budget
Advertisement tool |
Price, rubles |
Quantity |
Sum, rubles |
Business cards |
1,6 |
1000 pieces |
1600 |
Banner |
5000 |
1 |
5000 |
Fliers |
8 |
1500 pieces |
12000 |
Advertisement via radio |
2700 |
6 times a day/180 times per month |
2700 |
Coupons on Groupon |
2% from 2000 rubles coupon |
250 |
10000 |
Advertisement in buses |
350 |
3 buses per 2 months (17th route) |
2100 |
Sum |
|
|
33400 |
Target audience
Women aged between early 20th and mid 60th
Average or higher income
Those who live in the vicinity
Promotion strategy
The main promotional tools will be advertisement via radio and fliers, additional ones are business cards and fliers.
Creative Strategy
Lime Beauty and Spa Salon is represented as the salon where you can stay all the day. We want our customers to stay fresh and beauty, that’s why our salon will be the place where they can have a rest and think about themselves. We will make our tired and busy customers fresh again.
Promotion Plan
Advertisement via radio and banner will start working a week before opening, other tools will be used during the day of opening and afterwards.
7.0 Financial Plan
Month |
Cash receipts |
Payments total (with credit payments) |
Credit payments |
Supply minus retirements |
Balance |
1 |
3 625 848 |
2 871 737 |
54 557 |
754 111 |
754 111 |
2 |
496000 |
545 047 |
49 277 |
-49 047 |
705 063 |
3 |
516000 |
562 927 |
54 557 |
-46 927 |
658 136 |
4 |
516000 |
561 167 |
52 797 |
-45 167 |
612 969 |
5 |
536000 |
572 927 |
54 557 |
-36 927 |
576 042 |
6 |
576000 |
591 167 |
52 797 |
-15 167 |
560 874 |
7 |
596000 |
765 141 |
216 771 |
-169 141 |
391 733 |
8 |
596000 |
762 826 |
214 456 |
-166 826 |
224 908 |
9 |
596000 |
759 753 |
211 383 |
-163 753 |
61 155 |
10 |
776000 |
825 193 |
206 823 |
-49 193 |
11 963 |
11 |
825600 |
835 223 |
205 236 |
-9 623 |
2 339 |
12 |
825600 |
830 862 |
200 875 |
-5 262 |
-2 922 |
13 |
825600 |
829 077 |
199 090 |
-3 477 |
-6 399 |
14 |
825600 |
826 004 |
196 017 |
-404 |
-6 803 |
15 |
825600 |
819 957 |
189 970 |
5 643 |
-1 160 |
16 |
825600 |
819 858 |
189 871 |
5 742 |
4 582 |
17 |
825600 |
815 992 |
186 005 |
9 608 |
14 190 |
18 |
825600 |
813 712 |
183 725 |
11 888 |
26 078 |
19 |
825600 |
810 044 |
180 057 |
15 556 |
41 634 |
20 |
825600 |
807 566 |
177 579 |
18 034 |
59 668 |
21 |
825600 |
804 493 |
174 506 |
21 107 |
80 775 |
22 |
825600 |
801 122 |
171 136 |
24 478 |
105 253 |
23 |
825600 |
798 347 |
168 360 |
27 253 |
132 506 |
24 |
825600 |
795 174 |
165 188 |
30 426 |
162 932 |