3.0 Services
Lime is a combination of salon and spa. We specialize in improving mind, body, and soul. Each part of the club offers different services:
Hairdresser
Nail Services
Beauty therapist
Body salon
Massage
Herbal tea room
Solarium
Nutritionist
4.0 Market analysis summary
We examined two areas to place a beauty salon.
The first of them is the eastern area of Tyumen, which is located at the intersection of Shirotnaya and Narodnaya st. This area was not chosen by chance: this direction is actively developing in Tyumen. Shirotnaya is a six-lane street which has a large bandwidth, which will contribute to easily achieving a destination for clients, not just those living in the area, but also for those living in the center.
As for the competition - these include beauty salons and barbershops. In this area there are a lot of them. But since our salon offers a full range of services, the only direct competitor can only be a beauty salon "Eve." (number 18 on the map). It specializes in makeup and body care and nail services.
Our main advantages to this salon: Experienced professionals, a wide variety of services, individual approach to each client.
The second district, which can become an accommodation for a beauty salon - an area located between the streets Melnikaite and Chaplin, one of the most well-built infrastructures. The area is well secured with the objects of the service sector: hairdressing, fitness clubs, spa salons, etc. As you can see, there are fewer competitors, and basically they are specialized only on hairdressing services. Therefore, our salon with its variety of services may be one of the best in the area.
This area is also good because it is a convenient road interchange, making the visits affordable to potential customers.
Thus, we can conclude that the most optimal location for a beauty salon is Melnikaite-Chaplin st. area.
5.0 Management Summary
The management philosophy of Lime is based on respect for each of our fellow employees, respect for every customer, and individual responsibility. Lime's success depends on the warmth and uniqueness of its atmosphere, which is generated by a fun-loving and caring employee. The management team will be represented by the owner (director).
We will hire only those who demonstrate the qualities necessary for working in a nurturing environment, and the willingness to move forward in the study of energetic principals if not already trained so.
5.1 Organizational Structure
Our initial team consists of 14 employees, inclusive of a director who will combine his positions with the position of accountant. As we see it staff will be represented by the following positions:
2 beauty therapists
2 nail masters
1 visagiste
3 hairdressers
1 masseurs
2 receptionists
1 cleaner
nutritionist (comes 2 times a month)
director
We believe that the experience and desire to develop of our team covers the needs to make the business plan for Lime a very successful reality.
6.0 Strategy and Implementation Summary
6.1 Marketing strategy
Our marketing strategy is the key to our success:
Emphasize our name and unique services through advertising. We will differentiate ourselves from our competitors by offering complex treatment for several age groups, as we understand that our customs, especially women have different targets, visiting our salon in different ages.
Focus on the convenience of our location.
Build community relationships through unique and quality service, friendly and caring atmosphere, and establishing absolute dependability of our services.