Competitive Edge

Lime’s competitive edge is their unique combination of services, location, and customer-centric focus. We focus on complex treatment based on eco friendly technologies, which with the help of nutritionist will help to achieve high-level results. All customers will leave Lime with a feeling that their needs were met well beyond any expectations that they previously had and far better than any competitor. This customer-centric business model is not just rhetoric; there are financial incentives in place for employees to offer unprecedented levels of service.

1.1 Objectives

• Break even by the end of year two. 

• Become established community destination by end of first year.

• Have an increase in new clients quarterly.

• Have the company's work in the community covered in the local media.

1.2 Mission

The goal of our company is to enhance the lives of men and women by providing an atmosphere that aids the body with relaxation techniques and health conscious alternatives. 

1.3 Keys to Success

1. Location: being located in a highly developing area with only few beauty salons in the area;

2. Unique Complex Treatments: we have the latest in eco-friendly techniques with the best botanic-based products ;

3. Customer Service: focus on our customers' comfort and needs;

4. Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients  to recommend us to friends, and other health professionals to recommend their clients;

5. Quality and skilled employees familiar with energy work and oriented to a soothing spiritual disposition;

6. Effective advertising;

2.0 Company Summary

Lime is positioned as Beauty salon and Spa, thus we provide both usual services for hair face and nails and special ones aimed to care for your body and mind. All our complexes are elaborated with the help of highly experienced specialists and are purposed to solve certain problems that customs might have in particular age.

2.1 Company ownership

Lime will be created as a Sole Proprietorship based in Tyumen owned by its principal investors and principal operators.

2.2 Start-up Summary

The schedule of financing is the following:

Documents	53000
Accommodation selection	10000
Lease	192000
Replanning and renovation	1200000
Equipment for the salon	899700
Assembly of the equipment and furniture	60000
Marketing arrangements	33400
Consumable materials	210220
Circulating assets (cash required)	50000
Utilities	13900
Staff recruitment	15000
Total (without VAT)	2737220
VAT	492699,6
Total	3229920
Loan	2919847,68