Business Plan Beauty Salon & Spa Lime

Content

1.0 Executive Summary…………………………………………………………………………………………………….3

1.1 Objectives ………………………………………………………………………………………………………………….4

1.2 Mission……………………………………………………………………………………………………………………….4

1.3 Keys to Success……………………………………………………………………………………………………………4

2.0 Company Summary …………………………………………………………………………………………………….4

2.1 Company ownership……………………………………………………………………………………………………4

2.2 Start-up Summary……………………………………………………………………………………………………...4

3.0 Services………………………………………………………………………………………………………………………5

4.0 Market analysis summary ………………………………………………………………………………………….5

5.0 Management Summary………………………………………………………………………………………………6

5.1 Organizational Structure…………………………………………………………………………………………….6

6.0 Strategy and Implementation Summary……………………………………………………………………..7

6.1 Marketing strategy……………………………………………………………………………………………………..7

6.2 Promotion Strategy…………………………………………………………………………………………………….7

7.0 Financial Plan………………………………………………………………………………………………………………8

1.0 Executive Summary

Lime is a health and beauty conscious Beauty salon and Spa. We are concerned not only with physical beauty but also with mental well being. Modern cities are full of external irritants, that’s why most women are constantly under pressure. Therefore, we address the special health and beauty concerns of our clients with complex treatment, herbal tea room and attentive staff.

Products and Services

Lime offers a wide variety of mind and body healing services and products. The salon aspect of the business will provide both males and females with any type of hair styling and nail services. The spa business is devoted to providing holistic methods of massage and weight loss activities. We also offer the procedures that will take care about your face, body and nails at the same time, which can be really popular within business people. Another aspect of our business is herbal tea room that will help our customers to feel all the benefits of complex treatment.

All our materials are botanic-based and tested under dermatological supervision. For your treatment to be more efficient you can buy our products after the treatment.

Location

Lime has chosen Tyumen, Tyumen region as the city for the business venture. Tyumen is a constantly growing and developing city with good perspectives. Additionally, new vicinities are attracting new businesses as well as becoming hot urban areas. The salon will be located in the area badly covered with beauty and spa establishments.

Design

In places where beauty comes into being design should be undoubtedly special. The design sets mood and underlines the individuality of the salon. What’s more, a correctly chosen design helps the master to create miracle with your appearance. So what are the key points of design creation? The first thing you should take into account is ergonomics of the place. Ergonomics is the study of designing equipment and devices that fit the human body, its movements, and its cognitive abilities. So that will make your workers work more efficient and your clients feel better. The second thing is color decision. Color perception depends on color of the walls and color decision in general, thus it is very important to choose right ones, otherwise it will be hard for master to work. Another side of color perception is how customers see your salon. There is even tendency called color therapy. There are 4 rooms and water closet in our salon. All of them are made in tints of green, yellow and white. That color decision suits our concept and stimulate feelings of calmness and pacification. Above all we wanted to create a health center, thus our salon is light and pure. The sleek surface of ceiling and floor and white color of walls promote that effect.