- •KytUnit 5 a
- •Ex.1 Match the adjectives to their meanings on the right (textbook Ex2p.46)
- •Ex.6 Match the words from the list of the Active Vocabulary to their meanings on the right
- •Ex. 7 Fill in the gaps
- •Ex.8 Replace the words in italics using Active vocabulary
- •Ex. 9 Fill in the gaps with prepositions
- •Ex. 10 Translate into Russian.
- •Ex. 11 Translate into English.
- •Grammar
- •Ex. 23 Translate into Russian
- •To compare things we use:
- •I still smoke but I used to smoke а lot mоrе. I doп't smoke as much as I used to.
- •Ex.37 Match the words from the list of the Active Vocabulary to their meanings on the right
- •Ex. 41 Translate into Russian.
- •Getting down to work
- •With nouns of мaterial and abstracт nouns
- •Food companies targeting kids online warm-ups
- •Before reading
- •While reading
- •Food companies targeting kids online
- •After reading
- •Discussion
- •Speaking
- •Homework
Food companies targeting kids online warm-ups
1. Talk to other students about computer games and the dangers to kids. Ask what kind of games food companies might put online for children. Share your findings with new partners.
2. CHAT: In pairs / groups, decide which of these topics or words from the article are most interesting and which are most boring.
Greed / marketing / executives / chocolate companies / child’s play / advertising / vocabulary / fun / logos / brands / clubs / winning / packaging / obesity
Have a chat about the topics you liked. For more conversation, change topics and partners frequently.
3. MARKETING: Ask your partner(s) about which of these products it is OK for companies to target children using ads. Write down from what age it is OK to target children. Share your thoughts with new partners.
_____ Hamburgers _____ Cola _____ Sportswear _____ Condoms |
_____ Music CDs _____ Computer games _____ Cosmetics _____ Mobile phones |
4. QUICK DEBATE: Students A believe there is nothing wrong with food companies targeting children. Students B food companies that target children are very bad. Debate this with your partners. Change partners often.
5. JUNK FOOD: Spend one minute writing down all of the different words you associate with junk food. Share your words with your partner(s) and talk about them.
Before reading
1. TRUE / FALSE: Look at the article’s headline and guess whether these sentences are true (T) or false (F):
A B C D E F G H |
Advertisers have found a way of protecting kids from adverts. Junk food companies are targeting kids who play in playgrounds. Over 80% of food companies use the Internet to target kids. Online ads are better than TV ads at getting kids hooked on products. “Advergame” may become a new English word. Advergames encourage kids to mail their friends about new products. Kids can get extra online power if they buy specially-packaged goods. Many people believe the ads can help combat childhood obesity. |
T / F T / F T / F T / F T / F T / F T / F T / F |
2. SYNONYM MATCH: Match the following synonyms from the article:
A B C D E F G H I J
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greedy junk sly major tactics sadly in addition fill recommend role
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unfortunately big part garbage pack money-grabbing suggest methods sneaky plus
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3. PHRASE MATCH: Match the following phrases from the article (sometimes more than one combination is possible):
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executives have found a new The world’s junk child’s the first major analysis of how online ads are more effective a technique to get get kids to spend encourage children to Children can increase their chances the role food advertising
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food companies advertise to children than TV ads at hooking children e-mail their friends about products kids hooked plays in childhood obesity of winning games way of selling their products play long periods of time online food makers
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