- •English for Professional Purposes: Business
- •Санкт-Петербург
- •Contents
- •Getting to know your colleagues
- •In what situations would you use the words and expressions below?
- •Farm project
- •Rain forest project
- •Peace project
- •Ben & Jerry’s Projects
- •Interpreting information
- •Reviewing background information and vocabulary
- •Introductory notes
- •Language hints for negotiation: conceding a point
- •Situation
- •2. Notice the format of the meeting.
- •3. Review your notes on Ben & Jerry’s Projects, the vocabulary, the information on business culture, and the negotiating strategy. Prepare to use this information in the meeting.
- •Verb Salad ben & jerry’s homemade, inc.
- •Part II
- •By Roger Ebert
- •Enron: The Smartest Guys in the Room (The Amazing Rise and Scandalous Fall of Enron)
- •Vocabulary
- •Enron: The Smartest Guys in the Room
- •Part III
- •Introducing the topic. Discuss these questions with another student, then with the class.
- •Main Ideas and Details
- •Vocabulary
- •Sports idioms in business
- •It's a whole new ballgame.
- •Vocabulary exercise
- •Drop, fall, fall sharply, inch down, surge in, decline, level off, plummet, plunge, rise, gain, stagnate, go nowhere, soar
- •Famous quotes from the world of business sentence stress practice
- •Discuss the meaning of the sentences
- •Now mark these yourself and say them aloud.
- •Part IV
- •Vocabulary from the Reading
- •The Star in Starbucks
- •Fielding Questions Some handy phrases for dealing with questions
- •Helpful advice Effective Visual Aids
- •Persuasive speaking for business assignment #1 topics for presentation
- •Article sources:
- •Persuasive Speaking for Business Assignment #2
- •Persuasive Speaking for Business Assignment # 3 (practicing presentation skills in a persuasive presentation, team working)
- •Ideas for Products and Services
- •IPhone competitor
- •Part V executive compensation at general electric
- •Part VI
- •Vocabulary in Context. Find a synonym for the underlined words in each of these sentences.
- •Part VII
- •Vocabulary in Context
- •Talking about brands the purest treasure
- •Reviewing background information and vocabulary
- •Glossary
- •Oxford placement test grammar test part 1
- •Grammar test Part 2
- •Now tick the correct question tag in the following 10 items:
Interpreting information
Review the information in your Ben & Jerry’s Project outline. Read each statement below. Decide whether you agree or disagree with it. Write agree or disagree in the blank. Work in small groups. Compare your answers with those of your classmates, and explain your opinions. There is no one right answer.
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_______________ |
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_______________ |
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_______________ |
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_______________ |
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5. If the company were not growing fast and making a huge profit, it would not undertake any of these projects. |
_______________ |
Reviewing background information and vocabulary
Read the sentences and find the word or expression in the box that means the same as the italicized words. Then compare your answers with those of a classmate. If you disagree, consult another classmate, a dictionary, or your teacher.
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a. great happiness |
_____1. |
Ben & Jerry’s Homemade is a superpremium brand. Its high butterfat and low air content make it heavy and creamy. Unlike most ice creams available in supermarkets, it is sold in pint 10.473 liter) cartons. |
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b. pieces |
_____2. |
The company emphasizes that its products are wholesome because they are made with fresh Vermont cream, eggs, fruit, and other natural ingredients. |
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c. strongly recommended |
_____3. |
Ben & Jerry’s Homemade ice cream comes in distinctive flavors. The company founders have always had fun creating flavors capable of putting people in a state of euphoria. |
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d. lower |
_____4. |
“Last night we ate an entire carton of Rainforest Crunch, the flavor with nuts from Brazil. This ice cream is so good that we just pigged out.” |
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e. rich and expensive |
_____5. |
Ben & Jerry’s Homemade is known for mixing candy, cookies, and nuts into ice cream. New York Superfudge Chunk, for example, contains large chunks of white and dark chocolate, as well as almonds, pecans, and walnuts. |
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f. ate too much |
_____6. |
To Ben Cohen and Jerry Greenfield, business can be a powerful force for positive change in society. They involve their company in such weighty issues as global peace and environmental protection. |
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g. healthful |
_____7. |
Ben & Jerry advocate using the rain forest in a productive and careful way, not just saving it. They have a nut-shelling project in Brazil to demonstrate their idea. |
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h. into bankruptcy |
_____8. |
The company donates some of its profits to research and educational organizations that work on such issues as reducing the U.S. budget for defense. |
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i. serious |
_____9. |
Ben & Jerry’s Homemade started very small. Soon demand increased so much that they had to build a new factory to expand ice cream production. |
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j. gives |
_____10. |
Increased competition in the market could drive down Ben & Jerry’s profits in the future. The company has several competitors now. |
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k. sales |
_____11. |
A few years ago, a large company tried to force Ben & Jerry’s Homemade out of business by controlling the ice cream distributing companies. Ben & Jerry’s showed that this practice was illegal. |
WRITING
E-MAIL CONVENTIONS
E-mail has caused a revolution in business communication, but not all of its influence has been good. On the other hand, people are writing again: professionals who previously did all of their communicating on the telephone, who rarely sent a memo or wrote a letter, increasingly spend a good part of each day writing and reading. On the other hand, the rough and reckless e-mail approach to writing – disregard for standard spelling, grammar, capitalization, or punctuation, (along with cryptic abbreviations and acronyms like BTW) – has filled English teachers and many business people with alarm.
Think about these aspects of e-mail communication. Share the information you have been given on each to create a short set of rules for yourself.
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Readability
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“Reply to all” and “cc” fields
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Salutations and greetings
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Subject lines
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Use of capitals and abbreviations
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E-mail length
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Style considerations
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Proofreading
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E-mail confidentiality and shelf-line (the period of time that e-mail will exist)
Read an E-mail pattern
Date: Monday, July 30, 2007
From: Ben Cohen <ben.cohen@benandjerrys.com>
To: John Broadhead <jb45@yahoo.com>
CC:
Вес:
Subject: Compensation Policy Revision
John,
As you know, we have recently had problems hiring a good chief financial officer because of our compressed salary ratio. You may not know that some of our current executives may leave for better salaries elsewhere.
To make compensation more flexible, I am considering one or more of the following measures:
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expanding the five-to-one ratio to six- or seven-to-one;
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adding to executive salaries with profit-sharing or stock options;
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raising base salaries with some of the 7.5% of profits set aside for projects;
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creating opportunities for executives to earn bonuses based on performance.
I would like to have your opinion on these options before I meet with the Board on Thursday. Please send me your thoughts.
Regards,
Ben
Homework: Reply to Ben’s e-mail with your thoughts on the best solution to the compensation policy issue at Ben and Jerry’s Homemade, Inc.