- •English for Professional Purposes: Business
- •Санкт-Петербург
- •Contents
- •Getting to know your colleagues
- •In what situations would you use the words and expressions below?
- •Farm project
- •Rain forest project
- •Peace project
- •Ben & Jerry’s Projects
- •Interpreting information
- •Reviewing background information and vocabulary
- •Introductory notes
- •Language hints for negotiation: conceding a point
- •Situation
- •2. Notice the format of the meeting.
- •3. Review your notes on Ben & Jerry’s Projects, the vocabulary, the information on business culture, and the negotiating strategy. Prepare to use this information in the meeting.
- •Verb Salad ben & jerry’s homemade, inc.
- •Part II
- •By Roger Ebert
- •Enron: The Smartest Guys in the Room (The Amazing Rise and Scandalous Fall of Enron)
- •Vocabulary
- •Enron: The Smartest Guys in the Room
- •Part III
- •Introducing the topic. Discuss these questions with another student, then with the class.
- •Main Ideas and Details
- •Vocabulary
- •Sports idioms in business
- •It's a whole new ballgame.
- •Vocabulary exercise
- •Drop, fall, fall sharply, inch down, surge in, decline, level off, plummet, plunge, rise, gain, stagnate, go nowhere, soar
- •Famous quotes from the world of business sentence stress practice
- •Discuss the meaning of the sentences
- •Now mark these yourself and say them aloud.
- •Part IV
- •Vocabulary from the Reading
- •The Star in Starbucks
- •Fielding Questions Some handy phrases for dealing with questions
- •Helpful advice Effective Visual Aids
- •Persuasive speaking for business assignment #1 topics for presentation
- •Article sources:
- •Persuasive Speaking for Business Assignment #2
- •Persuasive Speaking for Business Assignment # 3 (practicing presentation skills in a persuasive presentation, team working)
- •Ideas for Products and Services
- •IPhone competitor
- •Part V executive compensation at general electric
- •Part VI
- •Vocabulary in Context. Find a synonym for the underlined words in each of these sentences.
- •Part VII
- •Vocabulary in Context
- •Talking about brands the purest treasure
- •Reviewing background information and vocabulary
- •Glossary
- •Oxford placement test grammar test part 1
- •Grammar test Part 2
- •Now tick the correct question tag in the following 10 items:
Peace project
Ben & Jerry’s puts some of its profits into such global projects as a not-for-profit organization to promote peace through research and education. A percentage of profits from sales of one of its products, the Peace Pop, are given to this project. A Peace Pop is ice cream on a stick, covered in thick chocolate Ben & Jerry’s, the Vermont-based ice cream maker, is encouraging Americans to pig out1 for peace. The company is promoting a Peace Pop, a confection with weighty2 goals: Its box states that “peace throughout the world is a possible dream that can be achieved in our lifetime.”...
Ben and Jerry promise to give 1 percent of their pretax profits to a program they helped found, 1% for Peace. The group, based in Ithaca, N.Y., advocates that 1 percent of the nation’s defense budget go to peace-mongering3 activities such as the Rocky Mountain Institute Project (a summer-camp exchange between U.S. and Soviet teens) and the Center for Innovative Diplomacy, which gets local governments to kibitz4 on foreign policy…With only one cent of every dollar going to the effort, cynics might say products like Peace Pop use pacifism as a marketing ploy.5 Company co-founder Ben Cohen shrugs off the gibes6: “Maybe we should show that peace is profitable.”
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eat too much
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This is a play on words, meaning serious as well as high-calorie and fattening
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peace-seeking
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talk together informally
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trick to gain an advantage
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insulting comments
Answer the questions:
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What is Ben & Jerry’s Homemade doing to help dairy farmers in Vermont?
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How is this Vermont ice cream company trying to help save the rain forest of Brazil?
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What is Ben & Jerry’s Homemade doing to promote international peace?
Ben & Jerry’s Projects
|
1. Farm Project
A. Dairy Farm Issue
1. Drug and dairy cattle
|
2. Rain Forest Project
A. Rain Forest Issue
1. Old entrepreneurs |
3. Peace Project
A. Ben & Jerry’s Product
1. Peace Pop ice cream |
|
2. Problems with the drug
|
2. New entrepreneurs |
2. Peace Pop goal |
|
B. Ben & Jerry’s Activities
1. Public education
|
B. Ben & Jerry’s Activities
1. New product |
B. 1 % for Peace Program
1. Ben & Jerry’s donations |
|
2. Purchase of ingredients |
2. Financial contributions and environmental benefits |
2. Program activities |