- •English for Professional Purposes: Business
- •Санкт-Петербург
- •Contents
- •Getting to know your colleagues
- •In what situations would you use the words and expressions below?
- •Farm project
- •Rain forest project
- •Peace project
- •Ben & Jerry’s Projects
- •Interpreting information
- •Reviewing background information and vocabulary
- •Introductory notes
- •Language hints for negotiation: conceding a point
- •Situation
- •2. Notice the format of the meeting.
- •3. Review your notes on Ben & Jerry’s Projects, the vocabulary, the information on business culture, and the negotiating strategy. Prepare to use this information in the meeting.
- •Verb Salad ben & jerry’s homemade, inc.
- •Part II
- •By Roger Ebert
- •Enron: The Smartest Guys in the Room (The Amazing Rise and Scandalous Fall of Enron)
- •Vocabulary
- •Enron: The Smartest Guys in the Room
- •Part III
- •Introducing the topic. Discuss these questions with another student, then with the class.
- •Main Ideas and Details
- •Vocabulary
- •Sports idioms in business
- •It's a whole new ballgame.
- •Vocabulary exercise
- •Drop, fall, fall sharply, inch down, surge in, decline, level off, plummet, plunge, rise, gain, stagnate, go nowhere, soar
- •Famous quotes from the world of business sentence stress practice
- •Discuss the meaning of the sentences
- •Now mark these yourself and say them aloud.
- •Part IV
- •Vocabulary from the Reading
- •The Star in Starbucks
- •Fielding Questions Some handy phrases for dealing with questions
- •Helpful advice Effective Visual Aids
- •Persuasive speaking for business assignment #1 topics for presentation
- •Article sources:
- •Persuasive Speaking for Business Assignment #2
- •Persuasive Speaking for Business Assignment # 3 (practicing presentation skills in a persuasive presentation, team working)
- •Ideas for Products and Services
- •IPhone competitor
- •Part V executive compensation at general electric
- •Part VI
- •Vocabulary in Context. Find a synonym for the underlined words in each of these sentences.
- •Part VII
- •Vocabulary in Context
- •Talking about brands the purest treasure
- •Reviewing background information and vocabulary
- •Glossary
- •Oxford placement test grammar test part 1
- •Grammar test Part 2
- •Now tick the correct question tag in the following 10 items:
Glossary
A ballpark figure 40
a black eye 41
a chance encounter 86
A fall-guy 35
a real guessing game 41
a shoe-in 78
An aficionado 35
an end run 27
an heir apparent 78
At the helm of 79
backlash against 48, 86
bail out 27
bailout 27
base salary rate 65
be drinking the Kool Aid 48
be hard to swallow 48
be off-base 48
bean counter 27
Benchmark 47
beneficiaries 8
bicker 82
blow smoke 48
bonuses based on performance 13
bookkeeping practices 27
boost 86
burning at the stake 27
business communication 12
buzz 28
cashing in 9
clubby 78
cold calls 78
commercial coercion 82
community life 8
community people 18
company's dealings 31
compensation policy 13
compressed ratio 18, 21
contender 78
cookouts 84
coup de grace 78
creative accounting 32
devious 86
do the math 32
donates 11
downturn 27
drive down 12
dupe 86
eked out 50
entrepreneurship 19
Equitable salaries 19
equity award 67
executive salaries 13
facts just don’t add up 32
ferret out 78
financial trickery 48
fogy 25
gambling traders 28
get-togethers 81
gibes6 9
go bankrupt 32
guns and butter 41
had inflated its profits 27
Hoard 39
housing bubble 41
in plain sight 27
INCH DOWN 41
insiders 32
It's a whole new ballgame 40
Jaded 86
kibitz4 9
LEVEL OFF 41
loophole 32
lose one's shirt 40
lure 9
marketing pitches 83
marketing ploy 9, 86
Mediocre 47
memo 12
mete out 27
mogul 35
mystery shoppers 46
Never was heard a discouraging word 34
offshore corporate shells 28
on crack 28
operating performance 66
out of thin air 28
performance incentive awards 67
performance share 67
pitch 87
pivotal 78
play into someone’s hand 86
pluck someone from obscurity 78
plum assignment 78
pretax profits 18
profit margins 67
promote 86
qualify for 69
quarterly returns 28
recruit 17
retention compensation 67
Rogue 35
salary ratio 13
shelf-line 12
shoot for the moon 78
shortfall 69
shred evidence 32
sleight of hand 48
smooth talker 27
sneer at 27
SOAR 41
stealth 86
step down 74
stock options 18
stock ownership requirement 65
subliminal advertising 84
superpremium 6, 7, 11
SURGE IN 41
sweep something under the rug 27
talk it up 85
That old black magic 34
The ball is in your court 40
The Emperor has no clothes 34
To be out in left field 40
To go to bat for someone 40
to keep inflation at a rate 41
To kill the golden goose 35
to navigate the shoals of 79
To pinch hit 40
To play ball 40
to pump up their clout 41
To strike out 40
To throw in the towel 40
To touch base with someone 40
touting 82
trendsetter 85, 86
Trigger 47
Tweaking 41
undercover 86
undercover marketing 83
underperforming unit 69
upturn 27
Ushered into 39
vacated 78
viral marketing 87
weighty issues 11
went south 50
whistle-blower 35
wholesome 11
witch hunt 27
word-of-mouth 86
. The inmates have taken over the asylum 35
Brand.