Questions

1. How does participant 1 aim to bring down prices?

2. How does participant 3 intend to develop a strategy for the future?

3. What added dimension does participant 4 include?

4. Why does participant 5 mention the Japanese?

5. Each participant of the discussion expresses a different view. These views can be summarized as follows:

1. The production concept. The company should focus on improving production and distribution efficiency.

2. The product concept. The company should focus on making product improvements.

3. The selling concept. The company should focus Its effort on sel­ling and promotion.

4. The marketing concept. The company should focus on the needs of its customers.

5. The societal marketing concept. The company should consider the needs not only of its customer but also of society as a whole.

Allocate one of the concepts (A-E) to each of the participants (1—5):

	Participants	Concept
1. 2. 3. 4. 5.

IX. Opinion-giving. Look at the following sentences:

I feel we must certainly ensure quality...

As I see the problem, the major focus...

Now substitute the underlined phrases in the sentences below with the closest equivalent selected from the following list:

I feel	In my opinion	It’s certain
We could discuss	What we must do is	I tend to think
I’m sure that	From this point of view

1. As I see it we should double our development investment.

2. What we have to do is withdraw from this sector.

3. I think we can’t continue as we are.

4. I’m inclined to believe we should leave this sector.

5. I’m convinced that we must stay in this sector.

6. He might consider a gradual withdrawal from the market.

7. There’s no doubt we can’t leave it any later.

8. From this angle we have no alternative

X. Agreeing and disagreeing. Look at the following sentences:

I think we’d all agree with you as far as you ...

I’m not sure I agree with either of you

Now match equivalents In terms of strength/neutrality/weakness, for example:

I agree	I disagree
I think we’d all agree	That’s interesting but
I’m 100 per cent with you	I’m inclined to disagree
I can see what you mean	There’s no way we can agree that
You’ve got a point	I disagree entirely
I tend to agree with you	It looks as though there’s no agreement
Be can certainly agree to that	I’m not sure I understand your point of view

XI. Fill in the blanks from the words below. Translate the sentences into Ukrainian:

neglect; hold (3); implement; favour (3); delivery (2); challenge; assess; guide.

1. Cheques should be drawn in _____ of the Society, not in _____ of the Treasurer.

2. The new method has been successfully _____.

3. The owner of the company does not _____ himself responsible for the business debts.

4. When can you take _____ of the new car?

5. Damages were _____ at $ 100.

6. This barrel _____ 25 litres.

7. The exchange rate is in their _____.

8. The company met the _____ of their rivals and started producing new equipment.

9. The speaker _____ his audience spellbound.

10. The employee lost his job because he _____ his duties.

11. The activities of the enterprise should be _____ by the consumer demands.

12. The firm guarantees prompt _____ of goods.