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2) Wrap It In Foil: Laser Foil

Use laser foil to add shiny bits of color to your work. Buy a sample pack of laser foils and create a section in your Colour Sampler (see #1 above) showing how each colour and texture of laser foil looks on text and simple graphics such as circles, squares, and rules. Try out colour combinations and overlapping foil. This will also give you a chance to find the best method of using laser foil with your printer.

3) Stamp It Out! Rubber Stamps and Ink

Add a little "spot" colour or create custom graphics with stamps and ink. You can buy pre-cut stamps at craft stores, make your own, or have them made for you. And don't overlook those real "homemade" stamps cut from erasers or sponges, or carved from potatoes. Use stamps to "colour" your laser printed greeting cards. Don't forget to add pages to your Colour Sampler showing how the colour inks and stamps look on white and colour paper.

4) Stick It On! Stickers and Labels

Use a bright yellow circle or a gold seal to seal your self-mailers. Buy the prettiest most colourful postage stamps for your letters and postcards. Do you specialize in typing student papers? Adopt those little gold and silver stars (remember them from grade school?) to dress up your business card, fliers, and brochures. Add a colourful cartoon sticker to a business letter.

5) New Tones: Colour Toner for b&w Printers

Yes, even black and white printers can print in colour. Find out if colour transfer toner is available for your printer. Use it to create your own custom t-shirts, mugs, and more. Or, how about colour toner for your black and white laser printer? Consider all the possibilities -- 2 or 3 colour business cards and letterhead, right from your desktop printer

APPENDIX 5

COLOUR TESTS

A. Choose the right variant:

1. Grass is usually ____.

 

blue

 

black

 

red

green

2 Squirrels are ____ in winter.

 

black

 

red

 

white

grey

3 Plums are usually ____.

 

brown

purple

 

black

 

red

4 Chestnut is a shade of ____.

 

red

 

yellow

brown

 

green

5 Blood is ____.

 

blue

 

black

red

 

white

6 Fill in the blanks in this simple but famous poem: Roses are ____. Violets are ____. Sugar is sweet. And so are you.

 

green, blue

red, blue

 

blue, red

 

red, yellow

7 His ____ eyes seemed to follow her everywhere.

 

timber green

forest green

 

bush green

 

wood green

8 Which of the following words is NOT used to describe a shade of blue:

 

powder

ship

 

sky

 

storm

9 The baby's smooth ____ skin glistened in the sun.

 

emerald

ivory

 

steel grey

 

cobalt

10 Which is the odd one out?

 

beige

 

mocha

denim

 

coffee

11 A ____ of grey was visible on her ageing skin through the thick layer of make-up.

 

shade

 

promise

hint

 

sort

12 His skinny, somewhat ____ hands were trembling.

 

yellower

 

yellowly

 

more yellow

yellowish

13 She was always the ____ of the family; she had disappointed them all.

 

blue dog

black sheep

 

white crow

 

red cow

14 The students were ____ to receive free books.

 

blue in the face

 

black and blue

tickled pink

 

black and white

15 I only see him ____, I don't know what are his whereabouts for the time being.

 

in black and white

 

out of the blue

once in a blue moon

 

black and blue

16 We got the warning about the thunderstorm completely out of the ____.

blue

 

white

 

black

 

red

17 The last ____-letter day for us was when you passed your finals at the university. We threw a great party, remember?

 

brown

 

blue

 

black

red

18 The boss gave us the ____ light for starting this rather daring project.

 

black

green

 

yellow

 

blue

19 His boss disapproves of him telling ____ jokes at business meetings.

 

colourful

 

transparent

off-colour

 

colourless

20 Tom is such a ____ - he won't even look down the ski slope.

 

green nose

yellow belly

 

black back

 

red neck

B. Colours love to be used idiomatically. Complete each sentence with the appropriate colour. Use one word from the colours given at the bottom of the page. (Two colours together means that they are used in the same phrase).

1. He was … with envy as he watched his friend riding his new bike.

2. When his father told him later he couldn’t have a new bike, he went … with rage.

3. I’m all … and … after being in that crowded underground train for half an hour.

4. The student went as … as a beetroot when the lecturer gave her one of his famous … looks.

5. You can be sure to find quite a few … movies in that … light district.

6. I can’t really believe that Nero was as … as he painted.

7. I felt sorry for those … recruits, getting Sergeant ‘Squash ‘em’ Sanders on their first day.

8. You’re … ! You’re just afraid of what your wife will do to you if you do it.

9. I feel so … when I see you, hand-in-hand with another man.

10. My fingers were … with cold and I imagine my face was as … as a sheet.

11. I’ll need your resignation in … and … of course.

12. She came out of … comedy about making pies from murder victims with her face a ghastly shade of … .

13. You’ve got to stop looking at the world through … tinted spectacles, stop considering these matters in terms of … and … , and start realizing there’s a huge … area in between.

14. My father-in-law was hundreds of pounds in the … after paying for our splendid … wedding.

APPENDIX 6

The article for possible translations and presentations.

Why Should Engineers and Scientists Be Worried About Color?

Bernice E. Rogowitz rogowtz@watson.ibm.com

Lloyd A. Treinish  lloydt@watson.ibm.com

IBM Thomas J. Watson Research Center Yorktown Heights, NY