- •I am a student
- •Vocabulary notes
- •1. Underline all international words in the text. Give their Ukrainian equivalents.
- •2. Find in the text the following words and word combinations and translate the sentences in which they are used.
- •3. Find English equivalents of the words and word combinations given below and make up sentences with them.
- •4. Complete the following sentences filling in appropriate words from the box.
- •5. Match a line in column a with a line in column b.
- •6. Fill in prepositions, where necessary.
- •7. Fill in articles where necessary.
- •8. Agree or disagree with the statements. Give your reason. The following phrases may be helpful:
- •9. Ask questions to elicit the information.
- •10. Answer the following questions.
- •11. Translate the following sentences into English.
- •12. Complete the open dialogue.
- •13. Act as an interpreter: Dialogue a
- •Dialogue b
- •Dialogue c
- •14. Compose your own dialogues.
- •The importance of sport in human life The Olympic Games My favourite kind of sport
- •Vocabulary notes
- •1. Underline all international words in the text. Give their Ukrainian equivalents.
- •2. Read, translate and learn the meaning of the following words and use them in sentences of your own.
- •3. Translate the following words and word combinations.
- •4. Find English equivalents of the words and word combinations given below and make up sentences with them.
- •5. Complete the following sentences filling in appropriate words from the box.
- •6. Comment the following figures:
- •7. Match each game in column a with the description of some rules from column b.
- •8. Ask and answer. Choose the correct answer from the right-hand column.
- •9. Insert prepositions or adverbs where necessary:
- •10. Fill in articles where necessary.
- •11. Agree or disagree with the statements. Give your reason. The following phrases may be helpful:
- •12. Ask questions to elicit the information.
- •13. Answer the questions. Begin your answers with:
- •14. Translate the following texts into English.
- •15. Complete the open dialogues.
- •16. Compose your own dialogues.
- •17. Write an article into the local newspaper or a magazine. Chose one of the following topics:
- •Mass media
- •Vocabulary notes
- •1. Underline all international words in the text. Give their Ukrainian equivalents.
- •2. Read, translate and learn the meaning of the following words and use them in sentences of your own.
- •3. Translate the following words and word combinations
- •4. Find English equivalents of the words and word combinations given below and make up sentences with them.
- •5. Complete the following sentences filling in appropriate words from the box.
- •6. Match a line in column a with a line in column b.
- •7. Read the text and insert prepositions or post-verbal adverbs where necessary.
- •8. Fill in articles where necessary.
- •9. Agree or disagree with the statements. Give your reason. The following phrases may be helpful:
- •10. Ask questions to elicit the information.
- •11. Answer the questions. Begin your answers with:
- •12. Translate the following sentences into English.
- •13. Complete the open dialogues.
- •14. Write an article into the local newspaper or a magazine. Chose one of the following topics:
6. Match a line in column a with a line in column b.
a) Match a word in column A with its definition in column B.
|
A |
B |
|
1. a program
2. a publication
3. a periodical
4. publishing 5. broadcasting
6. mass media
7. a newspaper
8. advertising
9. a magazine
10. a subscriber |
a) a publication intended to be issued regularly, at least four times per year; b) the provision to the public of publications and network messages other than programs; c) any paid form of nonpersonal presentation and promotion of products, services, or ideas by an identifiable individual or organization; d) the provision of programs to the public; e) printed matter, a data disc or some other text, sound or picture record produced by means of duplication, when provided to the public; f) a person, company, etc., that subscribes, as to a publication or concert series; g) a coherent set of network messages that are primarily expressed as sound or moving picture h) any of the means of communication, as television or newspapers, that reach very large numbers of people; i) a publication that is issued periodically, usually bound in a paper cover, and typically contains essays, stories, poems, etc. j) a publication issued at regular and usually close intervals, especially daily or weekly, and commonly containing news, comment, features, and advertising. |
b) Match the following English words with their Ukrainian equivalents.
|
a. скарги b. незалежність, неупередженість c. незалежний d. втручання в особисте життя e. засоби масової інформації f. періодичні видання g. запобігання, попередження h. безкоштовне розповсюдження i. реклама j. цензура k. наклеп l. етнічні меншості |
7. Read the text and insert prepositions or post-verbal adverbs where necessary.
Mass media refer collectively … all media technologies which are intended … reach a large audience via mass communication. Print media use a physical object … a means of sending their information, such … newspapers, magazines, brochures, newsletters, books, leaflets and pamphlets. The term also refers … the organizations which control these technologies, such … television stations or publishing companies. Mobile phones, computers and the Internet are sometimes referred … as New-age Media. Different Internet media are able to achieve mass media status … their own right, due … the many mass media services they provide, such as e - mail, websites, blogging, the Internet and TV. So, information can easily be broadcast … many different regions of the world simultaneously and cost-efficiently. Outdoor media is a form … mass media which comprises billboards, signs, placards placed inside and outside of commercial buildings/objects like shops/buses, flying billboards (signs in tow of airplanes), blimps, and skywriting. Public speaking and event organizing can also be considered as a form … mass media.
Until recent time, mass media were clearly defined and consisted … eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the Internet. With the explosion … digital communication technology … the late 20th and early 21st centuries, the question … what forms of media should be classified as "Mass Media" has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games … the definition. Currently, mass media are classified … the "seven mass media": print, recordings, cinema, radio, television, the Internet, mobile phones.
Advertising is any paid form … nonpersonal presentation and promotion … products, services, or ideas … an identifiable individual or organization. It flourishes mainly … free-market, profit-oriented countries. It is one … the most important factors … accelerating the distribution … products and helping to raise the standard … living. Advertising cannot turn a poor product or service … a good one. But what it can do — and does — is to create awareness … both old and new products and services. So three main objectives … advertising are: (1) to produce knowledge … the product or service; (2) to create preference … it; and (3) to stimulate thought and action … it.