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Vocabulary notes

mass media

to broadcast

advertising

to refer to

to comprise

a gadget

a newsletter

a leaflet

a means

to achieve

due to

a service

to provide

simultaneously

cost-efficiently

outdoor media

blimps

skywriting

to define

to consist of

digital communication technology

prominent

controversial

to trace back

invention

parchment

a variety

to purchase

biweekly

a subscription

low-cost

a viewer

pervasive

feeds

promotion

to flourish

to create

an objective

a gopher

global

a network

засоби масової інформації

передавати по радіо

реклама

відноситись до

включати, охоплювати

гаджет

бюлетень

листівка

засіб

досягати

завдяки

послуга

забезпечувати

одночасно

економічно вигідно

зовнішні, призначені для вулиці ЗМІ

дирижабль

повітряна реклама

визначати

складатись з

цифрові комунікаційні технології

видатний, виразний

суперечливий

простежити

винахід

пергамент

різноманітність

купляти

раз на два тижні

підписка

недорогий

глядач

поширений

канали

просування

процвітати

створити

мета

пошук

всесвітній

мережа

1. Underline all international words in the text. Give their Ukrainian equivalents.

2. Read, translate and learn the meaning of the following words and use them in sentences of your own.

The public

means the group of freely determined message recipients;

a network message

means information, an opinion or some other message provided to the public by means of radio waves, an electronic communications network or some other comparable technical arrangement;

a program

means a coherent set of network messages that are primarily expressed as sound or moving picture;

a publication

means printed matter, a data disc or some other text, sound or picture record produced by means of duplication, when provided to the public;

a periodical

means a publication intended to be issued regularly, at least four times per year;

a network publication

means a set of network messages, arranged into a coherent whole comparable to a periodical from material produced or processed by the publisher, and intended to be issued regularly;

publishing

means the provision to the public of publications and

network messages other than programs;

broadcasting

means the provision of programs to the public;

mass media

any of the means of communication, as television or newspapers, that reach very large numbers of people;

free-market

an economic system in which prices and wages are determined by unrestricted competition between businesses, without government regulation or fear of monopolies;

a newspaper

a publication issued at regular and usually close intervals, especially daily or weekly, and commonly containing news, comment, features, and advertising;

a blog

a Web site containing the writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other Web sites.

advertising

the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards;

a podcast

is a series of digital media files (either audio or video) that are released episodically and often downloaded through web;

a magazine

a publication that is issued periodically, usually bound in a paper cover, and typically contains essays, stories, poems, etc., and often photographs and drawings, frequently specializing in a particular subject or area, as hobbies, news, or sports;

an editorial

an article in a newspaper or other periodical presenting the opinion of the publisher, editor, or editors;

a subscriber

a person, company, etc., that subscribes, as to a publication or concert series; a homeowner, apartment dweller, business, etc., that pays a monthly charge to be connected to a television cable service.